Daniella Bernadel Dattoli AP Seminar January 26, 2015 Do hyper-sexualized images of females in mass media affect male perception of female value leading to higher levels of sexual violence? Introduction Hypersexual means exhibiting unusual or excessive concern with or indulgence in sexual activity. Playboy, The Bachelor, Toddlers & Tiaras, and The Bad Girls Club are few of the many media outlets that involve or are solely based on hyper-sexualized and degrading images of females. According to the media a person’s values comes from their appearance and availability for sex. Women are being sexually exposed more so then men. In a recent study of Rolling Stone Magazine covers over time it found that 17 percent of men were sexualized (an increase of 55 percent from the ‘60s), and 83 percent of women were sexualized (an increase of 89 percent) (Donovan, “Study Finds Marked Rise…”). Since we hit the 2000s there are 10 times more hyper sexualized images of females than males, and 11 times more non-sexualized images of males than females. Women in the media are not being portrayed as respectable, powerful, equals. They are being portrayed as available objects of a male’s sexual pleasure. Studies have shown that these ideas being produced and encouraged by the media has altered the male population’s perception on the value of females and has led to an increase in incidents of sexual violence. The Media affects on Male Perceptions Media is the main means of mass communication
If you turn on the television or flip through a fashion magazine, it is very likely you will presented with many displays of hypersexualization of girls and women in advertising images and in media. There are many components to sexualization. It occurs, according to the American Psychological Association, when “a person’s value comes only from his or her sexual appeal or behavior, to the exclusion of other characteristics.” This person is held to a standard that equates physical attractiveness with being sexy. “Sexualization” happens when a person is sexually objectified- that is, made into a thing for others’ sexual use, rather than being seen as a person with their own independent actions and abilities to make decisions. Oftentimes, sexuality is inappropriately imposed upon a person without their knowing it or consent. Sometimes, researchers use the word “hypersexualization” to describe roughly the same idea. In the article, “Media’s Growing Sexualization of Women”, hypersexualization is defined as, “The act of making something extremely sexual and erotic.”
Women within the western culture reflect the hypersexualization of those images within the context of a global market in which the mainstream of sexual objects of women has increasingly been accepted as the norm. In the book Women in Popular Culture: Representation and Meaning, Marian Meyers’ states, hypersexualization is the representation of women as highly sexual objects (p. 6). Hypersexualization among women in the media has affected the way society represents women by portraying them as fragile, passive, vulnerable, less intelligent, and powerless figures, compared to men. This paper will focus on the way women are stereotypically portrayed and will emphasize the pornogrification of women as sexual objects in advertising; and bad effect in reality. Hence, women in the media are represented as hypersexual objects that differ from women in reality. However, people in the society are strongly advocating abolishing the society phenomena that promotes hypersexualization of women. There is scholarly evidence to support the thesis in addition to class discussions on Wesleyan College and Charles University will stand as sources, which includes: the women in popular culture by Marian Meyers, Philosophy
Women are sexually exploited in the media. In today’s society if people watch television programs such as Chingy featuring Snoop & Ludacris – Holidae; Charlie's Angels; the Z100 commercial with Britney Spears; or Baywatch they will see that the feminine image is presented differently than the masculine. In these programs men are typically placed in sexual situations fully clothed, while women are presented in provocative clothing or less. The camera will frequently zoom in on body parts to focus on the woman’s buttocks, midriff, and legs. Society is still dominated by men who control what people see. As a result women are increasingly portrayed as sex symbols as a way for a media company to turn
Interestingly, nonviolent movies that are sexually explicit do not have this effect on men. Sexually aggressive men are more likely than other men to have had early sexual experience, to hold attitudes justifying rape, to be hostile to woman, to use alcohol frequently, to be part of peer groups that discuss women in highly sexualized terms, and to become sexually aroused by depictions of rape (Groth 7).
Media influence has caused beauty to evolve into ideals that can’t actually be attained. In addition to this, women are objectified and seen as sex objects, being sexualized by men without consequence due to the normalcy the media has created for genders. In fact, men are even encouraged to sexualize women. During her TEDTalk, Kilbourne presented a photo of an adolescent boy wearing a shirt that stated “pimp squad,” showing how our society is comfortable with men sexualizing women from a very young age. In contrast, women are labeled as sluts or whores without even engaging in sexual activity. I, for example, have been called a slut for wearing leggings, merely talking to a guy, and even wearing shorts— in the summer.
“Sex in advertising is more about disconnection and distance than connection and closeness. It is also more often about power than passion, about violence than violins” (491). Media has developed an abusive view on women, particularly on their bodies and their sexuality. Not only does it judge women on their bodies and sexuality, media also undermines women’s intelligence and glorifies rape and violence. Media has made girls and boys think that it is okay to rape and be violent in a relationships. Media has also formed the idea that sex is the most important thing in a relationship, which is ruining relationships. The article, “Two Ways a Woman Can Get Hurt: Advertising and Violence,” by Jean Kilbourne examines how women are portrayed in
Movies, magazines, advertisements, television, music videos and even music lyrics are just a handful of media sources where I have noticed an increased focus on women being viewed as sexual objects, instead of women proposing an empowering message. Many people in our society are not aware of the extent in which sexualisation of women in the media is occurring every day of our lives; this is because we live in a culture where sexuality is more accepted; this is is having negative effects on the social aspect of our society. So, has the media and society pushed sexualisation too far? It is believed that women are hyper-sexualised in the media and this is changing the way women are looked at; but what are we actively doing as a society to reduce this issue?
This phenomena causes women to either hide or suppress their sexual desires and even be negatively labelled (Jervis, Lisa). Women cannot escape these labels, which is completely unjust and an element that helps to continue the female victim blaming cycle. Furthermore, the portrayal and treatment of women in media, especially in pornography demonstrates to men, that all women want to be dominated and that females are all whores at heart (“Pornland: How the Porn Industry Has Hijacked Our Sexuality”). This objectification of women in pornography causes females to be more vulnerable and at risk for rape since most of the viewers are men who ingest this false fantasy. Therefore, this leads a rape culture in a society that does not take rape accusations seriously since women are recognized to hold the power to lure men, but in reality both sexes have the ability to attract one
Magazines, Internet, radio, music videos, music lyrics, and other types of mainstream media relentlessly portray sexualized images of women that not only promote narrow and unrealistic ‘standards’ of physical beauty, but seem to endorse, glorify and encourage them. We are almost back to the 1950’s, where women were seen merely as a sex object. Horrifyingly the media is now broadening their attacks and promotions of sex to teenagers and young girls. A report created by the Australian Communications and Media Authority (ACMA), attest that there are many short term and long term physical, emotional and psychological effects of the premature sexualisation of teenagers and young girls.
Sexualization of females has always been a problem. Many of the commercials from the 60’s to the 2000’s depict women as nothing more than sexual beings to sell a product. We often see commercials that deal nothing with the topic of sex use it as a means of a way to sell products. In my presentation I used two videos one with Paris HIlton and the other with Scarlett Johannson. They each are advertising two well known companies one fast food restaurant and the other a well known appliance. In my essay I will explain how sexuality in media affects adolescents, the percentage between men and women being sexualized and the affect it has on young girls.
Everywhere you turn, there are magazine covers, movies, reality TV shows that portray woman in a sexual light. When was the last time that we as a society sat down and realized the effect that this is having on young girls, teens and even grown women. The portrayal of women as sexual objects in these and many other types of media have greatly affected the mindset of society. What affects has this had you ask? There are there main effects that we will explore. First, is the effect it has on their self-image. Second, is the effect on how they portray themselves in their relationships. Third is the effect it has on their mental state.
The idea of the “feminist” woman has taken off in recent years. She is self-empowered, resourceful and only with a man if she so chooses. Many shows and advertisements still embrace the age old stereotypes and the younger, more impressionable generation is watching and absorbing these messages. The issue is that the media has not gotten the idea of empowered woman not meant for male enjoyment and changed accordingly. So instead of the next generation of sure, inventive, and capable women the media is cementing ideas such as value by attraction and sexuality, starting younger and younger in these unwanted lessons. This Literature Review was conducted with the following question in mind: What do we need to understand about sexualization of young girls in media? From this review, three themes emerged: the Cause, the Effects through Sexualization and Message behind it, lastly the Perception.
On all platforms of media, women and even young girls are oversexualized; thus leading to men viewing women as no more than breasts, vaginas, legs, or any other body part they prefer. Even in current television shows, movies, comic books, and advertisements, women are still depicted as sexual objects, which can damage a woman’s confidence. The oversexualization of women 's bodies can degrade a young woman’s confidence, and when girls try to boost confidence by dressing or acting like the women they see in the media, they are reprimanded for it. Girls cannot be blamed for their sexualization; they are just emulating what they see in the media.
Our sex saturated media is also generating conflict in young girls’ development. The portrayal of women as sexual objects is discussed in the article “The sexualization of Girls is Harmful” by Olivia Ferguson and Hayley Mitchell Haugen. The article cites statistics of “prime-time television shows popular among children” remarking that “12% of sexual comments involved sexual objectification toward women” and “23% of sexual behaviors involved leering, ogling or catcalling at female characters”.(par 6) The feature provides www.aboutkidshealth.ca/ as an “online resource for information about areas of children’s health and family life”. (Par 1) This web site states “depression, low self-esteem and eating disorders” as consequences for media sexualizing women. (Par 2) The research defines “the objectification theory as a psychological theory explaining the
The media, which seems to endlessly show women as sexual objects, has the capability of limiting a woman’s potential and damaging their self worth. More often than not the media depicts the way people go about their daily life. People look at the media to determine how they should dress, act and in some cases even how they should perform sexually. There are the fashion magazines that focus on beauty, attracting and satisfying men, self-improvement, and (occasionally) work and politics. Examples are Vogue (emphasizing fashion and makeup), Cosmopolitan (emphasizing sexuality and relationships with men), and Self (emphasizing self-improvement and employment). Not only are most magazines directed at women, but the ones that are directed towards men are about work and politics, not about how to improve your looks or please your woman. The media along with other social institutions plays a large role in how women are viewed. A horrible example is being set for today’s youth, and men are taking the loss of self respect of women in the media to the extremes, thinking that they can degrade women in everyday life as well. With the constant representation of women being viewed as nothing more than sexual objects, women themselves are beginning to feel as though they have little or no potential, as well as no self