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Dr. Uwe Matulovic Bianca Fassnacht November 27, 2007 Volkswagen of America: Managing IT Priorities
Comment [MLW1]: Great job, Bianca. With your permission I would like to use this as an example for future students. GRADE: 100%
This recommends helping the business unit executive for supply flow to make an argument for funding the yet unfunded supply flow project from alternative sources and to strengthen the executive’s position in doing so. Implementation of this exception-handling process will take place within 5 days of approval. As a result, the most important strategic goals of VWoA will still remain in focus and the new prioritization process will not have to be reopened. Thus, resistance and fighting
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Comment [MLW3]: True...but since we don’t do any of the mfgr here, do we care about the supply flow? Comment [MLW4]: Good!
Comment [MLW5]: Good!
The next step to do is calling Gerd Klauss to get him informed about the problem and to get him involved in the solution process. A senior manager has to take a leadership role and responsibility in this IT decision. As any exception to the IT architecture must be justified, we should create a short statement in which we lay out the importance of funding VWoA’s priority portfolio and the SCM project at the same time and thus to raise funds from other sources. This draft should be done end of the first week in December 2007. After we convinced Klauss of the need of funding from other sources we should negotiate a higher budget with the IT department in Germany or try to raise funds within VWoA in accordance with Klauss.
Work cited Austin, D. Robert, “Volkswagen of America: Managing IT Priorities”, Harvard Business School, Case 9-606-003, rev: June 14, 2007 Rock Kopczak, Laura; Johnson, M. Eric, “The Supply-Chain Management Effect”, MIT Sloan Management Review, Spring 2003 https://lib.pepperdine.edu/login?url=http://search.ebscohost.com/login.aspx?direct=tru e&AuthType=ip,url,uid,cookie&db=buh&AN=9547971&loginpage=login.asp?custid =s8480238&site=ehost-live&scope=site Rose, Tom, “Prescriptions for Managing IT Priority Pressure”, Information Strategy: The Executive’s Journal, Fall 2000, Vol.17
3. How can supply chain design and integration help John Wolf reduce investment and space requirements while maintaining adequate service levels?
1.What parts of the supply chain are most closely involved with the situation in this case? What is the responsibility of each part in order to maintain smooth flow of material?
In This case we see the typical problem which affect big Companies : the conflict between old style and new school of thought. We analyze Zara’s information Technology strategies and the diatribe between Salgado, The Head of the Department and Sanchez , his assistant,s concern upgrading the operating system and the implementation of a new IT system to fulfill the needs of a fast growing retail chain. Despite the fact that Zara is over performing in their core business and that they are not showing big problems inside their structure, this shouldn’t be seen as a pretense to dodge updating the Software. Here we
To address these concerns, Riordan should negotiate with its Chinese partners to obtain rights to directly work with suppliers. It can do this by insuring its Chinese partners they will maintain the relationship between the Chinese plant and the Yin Motor Company. Riordan then can work directly with the Yin Motor Company to improve their labor situation and increase their on-time deliveries. This strategy will increase Riordan’s supply chain strength.
The automotive industry globally involves the processes of manufacturing as well as sales of cars and other automobiles. The business of this industry is also inclusive of retailing activities like services; sale of spare parts, gas-station retails etc. by the year 2015, and the growth rate of the industry is expected to have a rise of 5.5% (Market Line, 2012). Moreover, as per International Organization of Motor Vehicle Manufacturers, this industry is the leading driver in terms of global economic progress and the largest employer. The changing trends and rising demand for technically advanced cars are giving out more opportunities. This essay is going to be a presentation on the analysis of the Volkswagen positioning strategy with respect to the Porters models of competitive strategies. This essay would be vital, as this analysis would help in revealing the company’s competitive and strategic position in the industry.
1) How should Matulovic respond to his fellow executives who are calling to ask him for special treatment outside the new priority management system?
Corporate strategy is primarily about the choice of direction for a firm as a whole and the management of its business or product portfolio. There are three active strategies that can affect the overall direction of the company. The company can either expand their current activities, make no change, or reduce its current activities (Wheelen, Hunger, Hoffman, & Bamford, 2015). Since the company was first founded in 1909, Ford Motor Company has participated in all three strategies to varying degrees of success or failure.
With billions of dollars invested and hundreds of thousands of Americans employed (Department of Commerce, n.d.), the automobile industry has a vast influence in the United States. Since the time Henry Ford developed the assembly line production (Statista, n.d.) the industry has grown into a global market with no signs of slowing down. Top car companies are constantly searching for new innovations to set them apart from their competitors. Among those companies is Volkswagen (VW). A company which strides in emissions and fuel efficiency turned, not only to be false, but caused a severe amount of damage (Ewing, 2016).
technology project. The BPTO produced weekly status reports and monthly budget reviews helping the company gauge where it was heading towards. Thus the alignment started advancing (Austin, 2007).
Eagle Motors Ltd is a well-established Swedish Car Manufacturing Company trying to set up their firm in Australia. In order to compete successfully in the car industry in Australia, Eagle Motors Ltd needs to conduct an analysis of the industry context in which they would like to operate. Using the porters five forces model, this provides a detailed analysis of the competitive nature of the Australian car industry and also it suggests an appropriate competitive strategy for Eagle Motors to gain a sustainable competitive advantage. Eagle Motors Ltd is planning to employ a mixture of Swedish and Australian managers and employees to run there operations in Australia. However, the senior management at Eagle Motors does
challenges, however, are the most difficult ones to face and overcome. Some environmental issues that
As a result of the increased demand of cars, the competition among car companies is becoming intense. Although the market of car is the biggest growing market in the world, there are still some companies who make cars failing year after year. However, there are some outstanding car companies such as The BMW Group performing distinctly.
1) The buyer decision process of traditional Porsche customers relies on the motivations that determine these people to select this brand. Their purchasing decision process is based on the exclusivity of the brand that is connected with the car owner. In their opinion, by purchasing a Porsche, traditional customers purchase the exclusivity and luxury associated with the brand. These customers want to purchase a car that reflects their social status and their financial power. In addition to this, they are not interested in the utility of the car, but in the characteristics that differentiate it from utility cars. These traditional buyers are rather interested in their feeling while driving a Porsche in comparison with the size, price, or fuel economy of the car.
Ford Motor Company was incorporated in Delaware in 1919. They acquired the business of a Michigan company, also known as Ford Motor Company, which had been incorporated in 1903 to produce and sell automobiles designed and engineered by Henry Ford. They are one of the world’s largest producers of cars and trucks. They and their subsidiaries also engage in other businesses, including financing vehicles.
Volkswagen has set a bold goal of dethroning Toyota as the world’s largest auto maker. This goal includes significantly increasing the North American market share, as Volkswagen currently holds only 2.2 percent of the United States market. Volkswagen’s strategy includes cutting prices and tailoring its cars to better fit the American lifestyle and tastes. This includes increasing the size of its vehicles and modifying certain amenities, such as increasing the cup holder size to fit the larger sized beverages which Americans are known to drink. In order to become the world’s largest auto maker by 2018, Volkswagen’s management team has set a lofty goal of selling 800,000 vehicles per year