Volkswagen Case Study Essay

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Dr. Uwe Matulovic Bianca Fassnacht November 27, 2007 Volkswagen of America: Managing IT Priorities

Comment [MLW1]: Great job, Bianca. With your permission I would like to use this as an example for future students. GRADE: 100%

This recommends helping the business unit executive for supply flow to make an argument for funding the yet unfunded supply flow project from alternative sources and to strengthen the executive’s position in doing so. Implementation of this exception-handling process will take place within 5 days of approval. As a result, the most important strategic goals of VWoA will still remain in focus and the new prioritization process will not have to be reopened. Thus, resistance and fighting …show more content…

Comment [MLW3]: True...but since we don’t do any of the mfgr here, do we care about the supply flow? Comment [MLW4]: Good!

Comment [MLW5]: Good!

The next step to do is calling Gerd Klauss to get him informed about the problem and to get him involved in the solution process. A senior manager has to take a leadership role and responsibility in this IT decision. As any exception to the IT architecture must be justified, we should create a short statement in which we lay out the importance of funding VWoA’s priority portfolio and the SCM project at the same time and thus to raise funds from other sources. This draft should be done end of the first week in December 2007. After we convinced Klauss of the need of funding from other sources we should negotiate a higher budget with the IT department in Germany or try to raise funds within VWoA in accordance with Klauss.

Work cited Austin, D. Robert, “Volkswagen of America: Managing IT Priorities”, Harvard Business School, Case 9-606-003, rev: June 14, 2007 Rock Kopczak, Laura; Johnson, M. Eric, “The Supply-Chain Management Effect”, MIT Sloan Management Review, Spring 2003 e&AuthType=ip,url,uid,cookie&db=buh&AN=9547971&loginpage=login.asp?custid =s8480238&site=ehost-live&scope=site Rose, Tom, “Prescriptions for Managing IT Priority Pressure”, Information Strategy: The Executive’s Journal, Fall 2000, Vol.17

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