Vz 2012 Sec 10-K Annual Reports Analysis Project

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Verizon Communications, Inc. 2012 SEC 10-K Annual Reports Analysis Project November 30, 2013 Accounting for Non-accounting Managers Research -Draft- Full citations and credits pending… Source data sites provided Table of Contents Executive Summary 3 History of the Company 3 Industry Overview 4 Summary 4 Competitive Landscape 5 Financial Data Verizon Communications Inc. and Subsidiaries 5 Financial Analysis of Key ratios 6 Asset Productivity Ratios 6 Financial Strength Ratios (Liquidity) 6 Profitability Ratios 7 Challenges and Accomplishments 2011 - 2012 8 Conclusion 9 VZ Ownership Summary 9 Appendix 1 Asset Productivity Ratios 9 Inventory turnover ratio 9 Fixed asset turnover ratio 9 Total…show more content…
Unambiguously, my current assignment sparked the interest to use Verizon as my research subject. My objective in researching Verizon’s financial statements was gaining a better understanding of the company’s short and long term goals, once again the old adage "Study the past if you would define the future...” has proven to be correct. As I embarked on this journey, I reviewed the requirements, after selecting Verizon, and subsequently realized that my choice was not a “traditional” manufacturing entity; as such I focused my analysis on key types of financial ratios. My analysis will discuss Verizon’s performance as it relates to Asset Productivity, Financial Strength, and Profitability. Through my research, paired with the course’s content my initial impression of this project changed, as did my appreciation for the role of the Verizon’s Financial Management team. I will also answer the question: Why I would or would not buy their stock if I was an investor? History of the Company Verizon Communications started in 1983 as Bell Atlantic (based in Philadelphia) with a footprint covering New Jersey to Virginia and emerged as part of the 1984 breakup of AT&T into seven "Baby Bells." In 1997, Bell Atlantic merged with another Regional Bell Operating Company, NYNEX, based in New York City with a footprint spanning from New York to Maine. The combined

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