Wal Mart 's Ecommerce Innovator

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To: Burt Flickinger

From: Mali Zhao

Date: 10/21/2015

Re: Wal-Mart’s ecommerce innovator: @WalmartLabs

Wal-Mart creates their data center called @Walmarts. They generate data from their customers and operating Wal-Mart’s mobile app, which is their strategy of ecommerce innovation. The local grocery pickup location is Wal-Mart’s strategy on online retailing. They maintain their everyday lowest price to shoppers by using the Wal-Mart mobile app service of Barcode Scanning. The mobile app will help the customer to compare the price with other stores to insure their lowest price; otherwise Wal-Mart will pay the difference. Wal-Mart currently announced their “Shipping Pass” to challenge their biggest online competitor’s Amazon Prime.

Wal-Mart’s Ecommerce Innovator: @WalmartLabs
Wal-Mart creates the technology behind their ecommerce called @WalmartLabs. It is the strategy that Wal-Mart uses to improve their shopping experience for their customers. @WalmartLabs redefines ecommerce for Wal-Mart in order to help their customers to save money and live better by personalizing data. It helps them to better understand their customers both online and in-store. Their job includes mainly operating the Wal-Mart Mobile. 6
They generate information from customers by using the Wal-Mart mobile app. In addition to using mobile app to place online orders, the app have main services of special offers, store locator, and planning efficient shopping trip to Wal-Mart. Customer can

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