Warehousing And Distribution Are Critical Parts Of The Global Supply Chain

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Warehousing and distribution are critical parts of the global supply chain. They are the points where the product pauses and is touched, consuming both space and time. Space and time, in turn, are expenses. By developing mathematical and computer models to fine-tune the layout and operations of a warehouse, managers can significantly reduce labor costs associated with product distribution, increase warehouse space utilization, and improve the overall flow of projects.

I. Introduction
Overview
Amazon.com, often simply Amazon, is a Fortune 500 e-commerce company, founded by Jeff Bezos and based in Seattle, Washington. It is the largest internet-based retailer in the world by total sales and market capitalization. Amazon.com started as an
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Virtually all of the growth in retail sales over the past decade has come from multichannel venues, driven primarily by the impact of digitization — the changes in people’s lives as smartphones, tablets, and high-bandwidth connections become prevalent (Retail Structures and Multichannel Strategies, n.d.).
These are the latest expectations of customers from multichannel retailers:

1. Store shoppers don’t have access to reviews and ratings; sales reps don’t use product information that can be found online (Retail Structures and Multichannel Strategies, n.d.).
2. Store does not offer online long tail of assortment (Retail Structures and Multichannel Strategies, n.d.).
3. No option to review in-store inventory online (Retail Structures and Multichannel Strategies, n.d.).
4. Item out of stock in store can’t be ordered for home delivery from store (Retail Structures and Multichannel Strategies, n.d.).
5. Inconsistent online and offline pricing (Retail Structures and Multichannel Strategies, n.d.).
6. Channel-specific promotions can cause buyer’s remorse if discovered only after a purchase (Retail Structures and Multichannel Strategies, n.d.).
7. No option to reserve and pick up in store and order from store for home delivery (Retail Structures and Multichannel Strategies, n.d.).
8. Online returns cannot be returned to store or can only be returned to store (Retail Structures and Multichannel Strategies, n.d.).
The lessons learned from this

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