How Radio Survived
By 1930s, radio entered its Golden Age with countless entertaining programs and news; however, it did not last long because of the appearances of many new forms of mass media. Despite being through many years and losing their advantage, radio never really vanished like some people predicted. In Media Essentials: A Brief Introduction, Campbell, R.Martin and Fabos show the changes of broadcast radio during many decades, which can relate to “Is Radio Dead?” – the essay of DSN News. In the textbook, Campbell, R.Martin, and Fabos note that radio lasted for many years because of the luck it got at several times. Moreover, surviving was not enough for radio, it created its new digital technology to be able to withstand during the
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The radio industry had a numerous of loyal listeners who stood by it through many shifts and vicissitudes. For example, when TV was introduced, many radio listeners still chose to listen to radio. DSN News claims, “In the late 1940s with the birth of television, many predicted radio's demise - it never happened. Then came tape recorders, 8-track tapes, and CDs... and radio still survived” (“Is Radio Dead?”). In the time when the appearance of television made many radio shows disappear, its customers switched their old habit from listening to radio shows to listening to music on radio. And, as a consequence, FM was introduced to make music sound better on radio, however, some customers showed their loyalty once again. “When FM radio began turning the tide of listeners from AM, once again many predicted the death of AM radio. Today, some of the most listened to radio stations in the U.S. are on AM, such as WINS/New York, WGN/Chicago, or KGO/San Francisco” (“Is Radio Dead?”). Beyond many predictions, some radio audiences were loyal to the old radio digital technology – AM instead of using FM. Campbell, R.Martin, and Fabos say, “Radio today remains one of the most-used mass media, reaching 93 percent of all American ages twelve or older every week” (C/M/F p.182). Despite the emergences of television, computer, and smartphone, radio customers faithfully used …show more content…
In the darkest moment, the radio industry found a glimmer of hope light like drowning people grasp the hand of God. For instance, when radio was not popular anymore and less widely used, the outburst of economic depression created an opportunity for the radio industry to take back their losing customers. DSN News mentions, “…in times of recession, most folks will shift towards traditional free services such as broadcast TV and radio. So, even though the audience is shrinking, radio is still an important and reliable medium” (“Is Radio Dead?”). The economic depression helped broadcast radio have a change to get back their leaving listeners and attract new customers. And, in the textbook, the authors also show how lucky the radio industry was when Congress encouraged people to use radio as a tool for learning. “…Congress… proved sympathetic for an old idea, using radio and television as educational tools” (C/M/F p.181). Encouraging people using radio and television for learning made those technologies find back their losing place and became more popular. Therefore, in my thinking, luck is one last important thing to build the success of the business, especially the radio
Despite the Phonograph and the Gramophone’s success, the invention of the radio in 1906 was a threat to the recording industry. The major record companies had a hard time keeping their own sales up due to the radio, but the later invention of the LPs and 45 rpm records made the sales rocket. By the 60s and 70s, the records had taken America by storm.
Many people bought radios, as they were cheap and effective. The radio was a useful tool for emergencies. If a weather emergency took place, people nearby would be warned hours before it hit due to the radio. It was also important in that the range of radios was limited. That way, the entire world would not know about a small thunderstorm in a small town. However, the reverse could be true. The radio also worked long range, and was important in telling the United States population if war had started, or about other big news, like the Stock Market Crash. The radio was also a very important form of communication in war. World War II was the first war that was a technology based war. The war had soldiers and commanders communicating and forming a strategy on the radio. The radio also sent propaganda to increase production for the war. The radio also had a huge impact on the 1920s because it spread religion, culture, and society news. The radio was the reason that the flapper lifestyle became popular, because it was broadcasted frequently on the radio. It also let people know about the Harlem Renaissance, a Black gathering of music and art, the Red Scare, where America tried to exterminate communism , and new laws such as Prohibition. A hugely important example of the radio was the Scopes Trial. This was a major debate between Scopes and the State, where Scopes broke the law by teaching evolution. Many expressed that the law banning the teaching of evolution
After the First World War, many people were looking forward to good times. The 1920’s presented people with this time of fast-paced fun and adventure. Entertainment was the foremost part of everyday life during the 1920’s. Radio introduced a whole new practice of entertainment to people’s everyday lives. Likewise, through the utilization of the radio, people were able to experience a new medium to entertain themselves. Furthermore, the radio changed the face of society’s culture through its widespread use. In addition, radios provided people with a new, effective and efficient means of communication. Radio was a fundamental aspect in people’s lives during the 1920’s as it provided many people with news and entertainment in their
The radio was used as a distancing agent from others as he listened to it alone, but at the same time it encouraged interaction as he regularly called in to radio stations to win prizes and talk with the hosts. Television brought him closer to his immediate family but pulled him away from the larger world around him, almost the exact opposite of radio. Also, did the fact that radio led to the creation of television impact in any way the amount of jingles and little tunes commercials and shows insisted on? Would there had been less if radio and television were created at more separate times? It is difficult to say. I do know that from the interview I performed it seemed that television had not taken every listener of radio away with its development, not quite like how it sounded when we went over it in class. Concerning what we learned in class I was left surprised that radio had survived at all in today’s television-focused environment. The fact that all three aspects of media, records, radio, and television, were able to coexist relatively easily was definitely interesting and a bit reassuring. There are some forms of media today, like current radio shows, that I would not like seeing disappear under television’s
Radio was a very important transmission mode. The radio’s main function was to deliver citizens the necessary information in a way that was easy to understand, while at the same time making sure the news agencies earned sufficient ratings and to profit. The radio companies had to make the radio programming easy to understand to the average citizen, because “[t]he education of many Americans had ended after freshman year in high school. (Horten, p.
Radio broadcast started in the 1920’s though not many people heard it,the public however could hear it well and was filled with radio’s. Many families would gather around the radios at night for their own entertainment. The first radio used and bought was the crystal radio to make these very simple radios you needed a piece of lead galena, crystal, and a cat whisker these radios were not very productive because people could make them at home if they wanted to. By 1922, 600 radio stations popped up in the United States. The very first radio station in Chicago in 1921 by Westinghouse Electric and a manufacturing company was KYW. It played apra music 6 days a week and became a favorite in Chicago. After apra singing started getting old they
During The Roaring ´20s, many things became popular that were so important to the U.S., they are still used used frequently today. One of those things was the radio. Radios were actually invented around the year 1900, when Reginald Fessenden first spoke in a weak transmission through airwaves. Radios began to take off gradually after that, and according to http://xroads.virginia.edu/~ug00/3on1/radioshow/1920radio.htm ¨between 1923-1930, 60% of Americans had purchased a radio¨ When radios became more popular, they also generated a lot of revenue- by the 1930s, an hour of premium broadcasting time costed advertisers about $10,000. Thats is roughly $137,514.53 today! Radios also provided a source of cheap entertainment for families across the U.S.. Once a family had a radio installed and it was fully paid for, everything after that was free thanks to all of the advertisements from companies. Radios soon became so popular that soon listening to the radio became a national pastime. Radios were very important to the U.S. because they helped to save lives - on the seas, during bad weather, during battles (WW1 and WW2) and during other emergencies. They also helped to spread news in the U.S. far quicker than before (results of presidential elections, etc.), and finally, they allowed communication
During the 20th century was the roaring twenties, meaning a lot of things happened to like The Stock market Crashed, Many great inventions were invented, the Harlem Renaissance and jazz period happened, one of the greatest inventions that we use still to this day was invented and that was the Automobile and it also promotes what this article is about because a car has a radio and radios were also invented in the roaring twenties. The radio was invented in 1895 by a man named Guglielmo Marconi he was an Italian inventor by 1899 his invention(The Radio) was wireless. One of the first radio stations know was KDKA which was located in Pittsburgh,PA. One of the greatest stories involving radios
By 1945, most homes were more likely to have a radio than a telephone or even indoor plumbing. About 25 percent of cars were equipped with radios. Radio’s convenience and accessibility topped movies and newspapers. Radio comedies in the 1940s projected more showmanship and salesmanship than in earlier decades.
Enter the free entertainment world of radio.” (The History of
There have been many different aspects that have come out of the “old-time” radio era that have impacted our culture today. It was not just the news that people learned about it was also entertainment. Usually, in a time when there was nothing to be happy about. In order for us to understand the difference that these people made in the lives of others. It needs to be understood why they were created and where they came from. Also, it was not just about the actors, it was the story lines and the dramas that helped people escape and either enjoy a good thriller or comedy show.
The radio is one of the most influential pieces of technology ever invented. From political debates to Taylor Swift’s latest hit, with the help of the radio, society stays informed on a plethora of topics. Freddie Mercury wasn’t lying when he said, “and everything I had to know, I learned it on my radio.” In almost every country in the world, there is at least one radio station used to broadcast news to it’s people. Since the creation of the FM radio, it has been used to reach out to people over a certain area and keep them informed about the society they live in. During the 1930s and the 1940s, the radio played a very important role in history; it was a tool used during World War II by America, Great Britain, and Nazi Germany. By sending
No one can deny the fact that media is the most powerful tool of communication? Communication and interaction are the constitutive parts of everyday life. Our morning starts with the news that we get from morning newspaper, radio or television. Every generation the developer has a plan to improve media. In the modern world, people consider media as one of the most requirements that people can’t dispense from it. Media is everything, and the world seems to be nothing without it. It is difficult to imagine how people get to know some important news without newspapers, magazines, internet, and radio. Everybody a lot of methods helps him to collect the information. This paper is about defining types of media and their differences, defining the important role that media played, and determining the advantages of media.
I will start by providing some background information to the topic radio', namely by summing up the most important events in the history of radio. After illustrating the most interesting turning points of the development of radio in the
Every society, no matter how civilized or uncivilized has its totality and way of life. This pattern or way of life is carried on from one generation to another. It is technically and naturally impacted on to the young one’s through various channels of communication Of which one of the outstanding is the electronic media which is the radio and television.