Web Analytics, The Measurement, Collection, Analysis And Reporting Of Web

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Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of the business. Web analytics is characterized as a sway 's examination of a site on its clients. E-trade organizations and other site distributers regularly utilize web investigation programming is to quantify such solid subtle elements as what number of individuals went by their website, what number of those guests were novel guests, how they went to the webpage, what decisive words they sought with on the webpage 's internet…show more content…
The objective of this stage is to take the data and transform it into information, specifically metrics. • Developing KPI: This stage focuses on using the ratios (and counts) and infusing them with business strategies, referred to as Key Performance Indicators (KPI). Many times, KPIs deal with conversion aspects, but not always. It depends on the organization. • Formulating online strategy: This stage is concerned with the online goals, objectives, and standards for the organization or business. These strategies are usually related to making money, saving money, or increasing market share. Web Analytical Tool: There are various web analytic tools used such as Google Analytics, Clicky, Mint, Church Analytics, Open Web Analytics, Click Tale, Crazy Egg, Piwik etc.., Google is using web analytics techniques in Google Ad Sense products to find and identify the unique visitors on a particular web page. Google gets to know if the visits on the webpage are unique and genuine or if they are repeated visits from the same users. Google Ad Sense thus helps its customers by providing correct information about the site visits and various logs. There are various techniques which can be used to performance tune our websites. • Page caching • Search robots • Unique visitors and so on. Page caching: Page cache, sometimes also called disk cache, is a transparent cache for
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