Is Web Analytics And Metrics For You?

And yes, this information is valuable. But these analytics tools alone can’t offer the insights that drive successful business decisions. This level of analysis has to come from a certified “analytics ninja,” a person or team of people that can dig through the haystack to find the insights that move the needle. Even if you spend hundreds of thousands of dollars on the best analytics products out there, if you don’t have some certified analytics ninjas on your team, you’re just blindly wasting your cash. Essentially, your Web analytics tool is only as powerful as the person using it.

In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.

The analytics software is the useful tool and great supporter for organization to reduce workload, increase the productivity and create competitive advantages. The analytics software helps organization knows exactly what customers want and their purchasing power, which will assist the company makes best decisions whether big or small every day. What is more, the analytics software works like an effective predictor, which will help organization look forward to the future scenario and make the best plan. Also the software is the key business enabler

4. Kaushik, A. (2010). Occam's Razor : Best Web Analytics 2.0 Tools: Quantitative, Qualitative, Life Saving! Retrieved April 11, 2016, from http://www.kaushik.net/avinash/best-web-analytics-tools-quantitative-qualitative/

The second principle is that these web analytics tools just produce millions of data points. This ties into the example provided above about Google Analytics and how it just spits out copious amounts of data. (Kaushik 2010).

Web Analytics is a revolutionary way to support decisions in Web business using tools to collect and analyze data. The expression “ Collect and analyze data” it self is imprecise for a strong definition of Web Analytics, because of its paradoxically interpretation. According to Avinash Kaushik (Sybex, 2007) Web analyzes based only on data can’t motivate complete decisions, and even when there is lots of dates it necessary the small number of insights from the infinitesimally quantity of data. Therefore, I think that the best definition of Web Analytics is presented by Avinash Kaushik on his book Web Analytics 2.0 book, the art of online accountability & Science of customer centricity. For Avinash Kaushik Web Analytics is the web site and the competition around it qualitative and quantitative data analysis, in order to create

Web Analytics tools like Google Analytics provide a myriad of metrics that users can benefit from in order to enhance their business capabilities. These tools enable users to measure a broad range of web data from visitors, bounce rates, page views, conversion rates to dashboards, custom reports, and goals. It can be sometimes confusing to make sense from all the web data obtained. Some users utilize basic features of the web analytics tools and some others utilize complex features to crunch the data based on the specific business requirements. Sometimes users spend superabundant time to analyze complex data that really has not value.

Developed by Roxr Software, Clicky is the best thing invited since Google Analytics. Some even think its better the the Google Analytics. This tool is free to analyze one website and that has less then 3000 daily page views (upgrade to more sites and premium features). Clicky, known for its simple interface, has an array of features that beat a lot of competitors. Said best by www.cloudflare.com; “Clicky is designed to be the easiest web analytics service you 've ever used. Services like Google Analytics do everything except take out the trash, but you probably don 't know what any of

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It is used to enable a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends.

Web analytics is how companies and firms are using technologies to track the behavior of visitors to websites designed to show information, sell products and services, and present a superior brand that meets their targeted customers’ needs. Companies have been unhappy with their marketing functions for almost as long as they have been in existence, because their ability to track the success of their marketing efforts has always been insufficient, or even better, non-existent. The emergence of the World Wide Web and the Internet and everything that is now done online digitally has changed all that, because digital tracking was now possible.

Picking the right analytics tool for a website can be a difficult, time-consuming and an expensive business. Choosing a suitable web analytics tool usually depends on the degree of interaction that a business has with its customers based on their determined businesses strategy. For companies such as Amazon that internet is the main platform to communicate with its customers a strong and reliable web analytics tool is vital. It is not surprising that such a big firm would use an internal comprehensive web analytics tool of its own. On the other hand, for small businesses that are not interacting with their customers solely through the internet or not selling their products online a less sophisticated web analytics tool would be enough.

From the academic perspective, web analysis can be identified as a process of analyzing and measuring visitors’ behaviors based on the data from a website. Specifically, analysts would dig into the data and try to find out the meaning hidden behind those mathematical numbers and statistic and figure out the reason of every click that every visitor makes. Then analysts could come up with solutions to help companies improve web performance in order to attract more visitors and increase the dollar value that visitors spend on the site. In other words, web analysis can be also seen as an integration of diverse analysis activities with using different technics and tools from collecting data to transferring those data to visual outcomes and insights to do accurate business prediction and forecasting. In a word, web analysis could help business to figure out people’s real-time reaction to the message and information that business is trying to deliver on the web pages, and get a deep understanding about customers’ responses to recent marketing campaigns and activities on the web.

Google Analytics can provide a summary of the type of actions visitors are taking when they arrive at the website. Utilizing the Site Usage tools, a company can look at the

Web analytics is not about just logging into google analytics, Facebook insights, adobe web trends or IBM and analyzing all the quantitative data you have related to the clicks and that is a big component of analytics all about. But it’s also about answering question about why people do what they do and that’s what sort of qualitative analysis around surveys, usability tests and those things come into equation where the cool thing about the web is not only that you can analyze your own performance. You can actually analyze how your competitors are doing.

Improve website design and user experience – Web analytics makes it easy to find out how users are interacting with a business’ website. According to how the users are using the website, the business can improve the design and the functionality to make a better user experience.