Weight Watchers Research Paper

Identify market structure Weight Watchers is a company that has been around for the last 50 years and has been developing their brand of giving out weight loss services and products that make them a leading weight management service all over the world. Weight Watchers, without a doubt the largest single player in the highly disjointed industry has over 45 years of industry experience and like many of its competitors, is constantly changing its core program so as to become more useable to and petition to a lot of its members. Since November 2010, it appears that the company has been able to hit a marketing sweet spot that will lead them to a long term period of profitability that will keep rising. Weight Watchers Food Co. is revising their trade marketing structure to a big test this year with the start of their new strategy which involved the "Points Plus program," marketing plan (Denos, 2009). This will be part of their first major trade and consumer advertising. This is something to take advantage of especially since people are in the diet season. The company is reorganizing in order to set parallel roles for consumer and trade promotions managers and likewise bringing down the wall that divides marketing and sales. The change in this marketing strategy is the first key step in a procedure aimed at re-generating the company's sales

Weight Watchers has been around for almost fifty years and has seen some success in helping people lose weight. The need to revamp their entire program does show signs that perhaps this program was not showing the ability to keep participants maintaining the weight loss on the long-term scale as that they promise. A complete Weight Watchers Points Plus review shows that the program does show some great improvement from their older version.

All the weight presented was high numbers, Giselle C. lost 38 pounds, Rose U. lost 50 pounds, and Barbara N. lost 81 pounds. The stories does not sound authentic because some of the stories talked about the same situation, for example, they would talk about their traveling experience and described how they hated traveling on a plane because their seat belt was too tight or their fat would hang over the seat. All stories would emphasize how they didn’t have to work out to lose weight; all they did was just eat Jenny’s Cuisines. So that makes people feel like that don’t have to work out to lose weight, but health wise, you need to balance physical activity and a healthy diet in order to maintain a healthy lifestyle. Jenny Craig’s videos online interviewing their clients makes it sound like this program will work because their clients have all lost over 35 pounds and tells you how their life change because they have lost so much weight. Their support system really helps boost people’s self esteem because in a time of losing weight, they need a partner to motivate them and give them positive feedback. It has all give them confidence and their life style has changed drastically because they feel beautiful and

Weight Watchers is an excellent program to aid in weight loss and healthy eating. It is an easy, healthy, and effective method for losing weight and eating correctly. Weight Watchers has based their program on a point system, making it easy to follow by counting points assigned to foods. It promotes healthy eating habits by regulating serving sizes, which are set by the United States Department of Agriculture. In addition to promoting healthy eating habits, it offers support for people who might need it. The support, along with the eating plan, helps dieters lose weight and eat healthy.

Weight Watchers is a program diet founded by Jean Nidetch in the early 60’s in Queens, NY (Weight Watchers 2017). Weight Watchers is a popular diet program that was created to help individuals lose unwanted weight and develop a healthier lifestyle while maintaining a flexible food menu and exercise plan. Weight Watchers is also a unique weight-loss program because they offer different opportunities for participants to meet with a group of like members who are also in the program in locations near them.

Weight Watchers International, Inc. was founded in 1961 by Jean Nidetch, who had found herself constantly on a diet but never losing any weight. Knowing she needed more she attended a diet seminar. Ms. Nidetch lost 20 pounds after the seminar, but soon found her motivation dwindling. She invited some friends over who sympathized with her battle of the bulge and they began to share with the group their struggles with food. The group of women began to lose weight and within a short time Nidetch was hosting more than 40 people in her apartment for these support group meetings.

Weight Watchers is identified as the number one weight loss solution method by all consumers within one year of partnership.

One of the questions that I was asking myself before I read any of the articles was if the program works for people who are on certain diets, for example vegan or vegetarian. According to Weight Watchers Diet Review: Count Points for Weight Loss, it states that the way the program is set up, using daily SmartPoints allow one to still use the program given certain restrictions (Asp, K. A., & Nazario, B., MD.) In all of the sources found pertaining to the Weight Watchers Program, the authors provides some kind of evidence, biased or unbiased, of how the Weight Watchers program does help people lose weight.

Company provides various products and services to assist weight loss and maintenance. Founded in 1963 by Queens, New York, Jean Nidetch, now working in 30 countries in the world, under the name of Weight Watchers. Help participants lose weight by forming helpful habits, eating smarter, more exercise and providing support. When 12-month-sorts associated with 2.6% more weight than those who were in control group 12 months sorts associated with 2.6% more weight than those who were in control

I'm sure that you've probably seen all those weight watchers commercials on television. Well, I was curious and was desperate to lose 20 pounds before my wedding day in several months. The weight watchers diet plan seemed like a good idea. It was all about eating normal food in the right proportion, instead of some weird foods or liquid diet. The weight watchers diet actually helps you to understand eating normal proportions and eating healthier. The best part is that I can actually follow the weight watchers diet plan online with all their helpful tools on the weight watchers website.

The three-day diet analysis was interesting. There were many positive attributes to it and definitely negative ones. Over the course of the three days, which were Friday, Saturday and Sunday: and figured this would give a good depiction of what I was consuming on a regular basis. In some places I was consuming more than I should be and in some I was consuming less than I should be. There were also those places were I was getting just the right amount. It is so interesting to me to be able to find out what I am consuming and how I am consuming it. Being an active male, it was most interesting of what I ate, what my average of the three days were, and the plan on how I would correct the way I eat to make it a more healthier lifestyle.

By doing this Weight Watchers is given them the green light to cheat occasionally, that eating what they desire is ok; for they will still melt pounds if the follow their Point plus system to the tee. Furthermore, Weight Watchers took into consideration what they want do to (lose weight), something that makes them proud to look in the mirror, feel wonderful about themselves; while busting their ambition to keep off the pounds. What better way to get people’s interest than to offer this service at no cost to them, and no obligation just for inquiring; just come in and see for yourself then decide (no pressure, and no gimmicks). In addition, Weight Watchers refuses to be like their competitors where you feel like you’re being judged, and must abide by the set rules; sticking to the calorie counters. However, Weight Watchers came up with a great way to oversee

Market the feelings, not the product: When people buy a product, they are paying for a product that will make them feel good and they want to enjoy the food they like. They don't want to feel deprived. And that's what Weight Watchers communicates to its target audience through the voice of celebrity singer and spokesperson Jennifer Hudson, who dropped over 80 pounds (Denos, 2013). Let them join for free. Weight Watchers lets people attend a free meeting near them.

Women also start to have families or even finish having babies at this age, so they can have stubborn baby weight that just won’t go away. This ad can also attract women over the age of 35 because this ad shows promise and results. It shows as soon as you join weight watchers you will exit the program looking amazing. This ad is simple but conveys the message very clear. Women can see this ad and finally get the motivation they always needed to lose the unwanted weight they have.

Eating healthy is important for many reasons, it will promote intellectual development in children and adolescents prevent major health problems from developing and ensure a long and healthy life style. This research paper will introduce the importance of forming a healthy eating habit from a young age onto the senior years and will also point out some of the negative effects not eating healthy can cause such as diabetes, heart disease, stroke, high blood pressure, obesity, iron deficiency anemia, dental caries, under-nutrition, and eating disorders.