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Wells Fargo Financial Analysis Essay

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In March 1852 Henry Wells and William Fargo founded Wells, Fargo & Co. to serve the West. The new company offered banking (buying gold, and selling paper bank drafts as good as gold) - and express (rapid delivery of the gold and anything else valuable). Wells Fargo opened for business in the gold rush port of San Francisco, and soon Wells Fargo’s agents opened offices in the other new cities and mining camps of the West. In the boom and bust economy of the 1850s, Wells Fargo earned a reputation of trust by dealing rapidly and responsibly with people’s money. In the 1860s, it earned everlasting fame - and its corporate symbol - with the grand adventure of the overland stagecoach line. In 1888, Wells Fargo became the country’s first…show more content…
2. “Going for Gr-Eight” Double the number of products our consumer and business customers have with us to eight products per customer.
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3. Doing it Right for the Customer Our product is service and advice. We want to be advocates for our customers, put them at the center of everything we do and give them such outstanding service and advice that they will give us all their business, honor us with repeat purchases and rave about us to their family, friends and business associates.
4. Banking with a Mortgage and a Home Equity Loan
We want all our mortgage customers in our 23 banking states to bank with us. We also want all our banking customers—who need a mortgage or a home equity loan—to get it through Wells Fargo.
Eighty one percent of our banking households that have a mortgage have it with one of our competitors.
Only about 18 percent of our mortgage customers have a home equity loan with us.
5. Wells Fargo Cards in Every Wells Fargo Wallet
Every one of our creditworthy customers should have a Wells Fargo credit card and debit card.
Only twenty-seven percent of our banking customers have a credit card with Wells Fargo. Eighty-six percent have a Wells Fargo debit card.
6. When, Where and How As a national leader in distributing financial services, we offer customers more choices than any other company—traditional stores, supermarket stores, ATMs, Phone Banks, internet and mail—when, where and how they want to use them. Very few, if any,
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