What Are The 3 Most Important Reasons For Study Principles Of Persuasion?

Persuasion is a very strong technique that is used by many throughout history to form some of the greatest works of literature. Ethos, pathos, and logos are the three forms of persuasion. In 2008 a man by the name of Barack Obama created his Victory Speech after a very hard fought campaign. He utilizes the three modes of persuasion to create his very persuasive speech. Persuasion is one of the most crucial strengths to any speaker, especially when applying ethos, pathos, and logos just as Barack Obama did in his 2008 Victory Speech.

Today, one can see the tactic of persuasion being used as a standard avenue to influence a person’s attitude or beliefs by presenting them with different messages that encourage things like using certain brand name products, vote a certain way, or where to take a vacation just to name a few. There are four types of people that include gullible people, skeptical people, firm believers, and people who are leaders who trust others as well as make others follow their ideas. Persuasion is a widespread topic of social psychology and may be done in different ways. There are two types of cognitive processes by which to persuade someone, which are the central route or the peripheral route. For this assignment I used mostly the central route approach as well as using a little of the peripheral route approach. To reinforce the peripheral route approach the use of pathos was also used during the video to play on the emotions of the watcher. This PowerPoint is effective at using the central route of persuasion, peripheral

Throughout history, persuasion has been used by world leaders to captivate people’s hearts, minds, and their attention. A great example of this is in the 1960’s when Martin Luther King Jr. created a movement of equality among all the races. In today’s world, many people know Donald Trump as trying to persuade voters to dissipate from a certain mindset when it comes to voting. A farmer, astronomer, and author named Benjamin Banneker wrote a persuasive letter to Thomas Jefferson in 1791, this demonstrates that persuasion has been a strategy in writing for hundreds of years. In his letter, Benjamin Banneker’s uses some rhetorical strategies such as a passive-aggressive tone, compare/contrast, and emotional appeal to spread his message that slavery must be abolished completely.

“As we explore persuasion, we can divide the persuasive communication into three parts: the communicator, the message, and the audience. First, we will deal with what characteristics of persuaders make people more likely to be persuaded. Next, we will think about characteristics of the message that lead people to change. Finally, we will explore what characteristics of the audience can lead them to be persuaded.” (Feenstra, 2011, p. 88) For your assignment this week, provide an in-depth analysis of the three parts of persuasion. Please reference the bullet points below to complete your assignment.

There are a plethora of controversial topics in the world today. Each issue has multiple sides that are trying to influence people's thoughts and gain their support. “Oil to Die For” and “Climate Change Debate: Last Week Tonight with John Oliver” are trying to do just that. Persuasion is an art, an art that is even more powerful influence with today's electronically based society. However, some sources are far more persuasive than others.

In this chapter, Heinrichs talks about three major tools of rhetoric that could help with persuasion. Many tough arguments can be easily won with one or all of these tools. Logos is used when a person is using his intelligence to win an argument. This can be useful when persuading a child that too much television is bad. Pathos is used when someone is using his/her emotions to persuade someone. It can be helpful when trying to make someone happy by sympathizing with their sadness. Finally there is ethos, a useful tool to someone who are consider popular among the social group(s). Many famous actors convinced many people to donate to those who had their homes destroyed due to an earthquake. They accomplished this because of their reputation. They used ethos to convince many people to do what the actors wanted them to do. With these three tools, many arguments can be

Family references within messages have influenced me by tugging at my heartstrings with stories that are relatable. If a film, television show, or even a commercial for a product or charity uses a narrative that I can identify with through a personal experience, then it almost always seems to have a stronger emotional impact. This form of identification through a relatable narrative can be used as a form of persuasion. Kenneth Burke claims that identification is the simplest form of persuasion in his book, The Rhetoric of Motives. He also states that an audience becomes vulnerable to persuasion once they relate, understand, feel the same as, or share a common experience. This is especially true for me when I can identify with a family reference

Gerard A. Hauser covers a plethora of details on how to create a well-made persuasive argument in his book, an Introduction to Rhetorical Theory; however, he covered three specific essentials that are necessary for persuasion: the components logos, pathos and ethos; purposive discourse and rhetorical competence; identification. I will argue for each constituent, respectively, to prove that persuasion cannot thrive without the aforementioned essentials.

Rhetoric is a course in which students are taught the values of persuasion. And yet, behind this course is the utmost power to corrupt the world, changing it into a world of our own policies. This power, even though seldom discussed, has lead to many intriguing discoveries. One such discovery is how people are able to shape the world they live in simply by choosing the right words. Therefore those who would want the world to be a better place must protect this power. If in the wrong hands this power could cause serious damage. Several authors have striven to protect rhetoric and its power. Few agree on the matter of defining rhetoric, but they know that they must protect rhetoric from dark souls. A single definition of rhetoric must maintain a simplistic nature while incorporating every aspect of rhetoric. However, I argue that rhetoric is a means of persuading audiences of a situation and a particular reality through language and personal appeal. In order to prove this definition I will discuss how rhetoric creates a situation, the shaping of a different reality, the audience, the use of language, and the personal appeal. Finally, I will demonstrate the absolute need for rhetoric.

The first decision is whether to convey their message implicitly or explicitly. Next, those engaged in the argument must began compiling evidence to support and clarify their assertions. In a gun control argument, one side might use statistics about gun-related deaths while the other side could use armed robbery statistics to support their assertions. If the arguer choses to convey their message implicitly then an extra step of developing the message, deciding whether or not to include a visual, is also included, Each side must strive for the right balance of truth seeking and persuasion. Deciding how much of each to use is very important in presenting an effective argument. Persuasion is presenting facts intended to sway an audience towards one side of an argument. Considering the audiences thoughts, beliefs, and values and using this information to decide what reasoning is used. To seek the truth is to look for the best solution to the problems presented. Presenting a mix of facts that shed light on the truth and shock and awe facts that have good persuasion value will better support an argument. Understanding the audience is the key to determining the correct mix. An important distinction to remember when constructing an argument is that an argument will not be able to “prove” anything, it will only present a reasonable case for the participants

If it has been identified that the central route of persuasion on an audience is necessary due to high relevance to the persuasive message, this gives the persuader a framework to begin crafting a strong argument. Since relevance is what captures the audience’s attention, the persuader must exploit this. For example, if the persuader is attempting to sell a car to an individual the the use of the central route, and the potential buyer has been categorized as one that clearly understands the relevance of the purchase, the persuader should do his or her best to make their product seem the most relevant to the customer. The seller may do this by asking the customer to visualize how happy they will be in their new car. This can also be done by highlighting the features of the car that are most applicable to the customer’s concerns (safety, high gas mileage, etc). These methods will invite the receiver to become more involved with the target of persuasion. All of these ways utilize the customer’s judgment of high relevance to the situation to construct a strong argument.

about goods or services according to Rai (Rai, Urmali et. at. 2006 p.8). Information should not

Petty and Cacioppo (1981) have developed the elaboration likelihood model of persuasion which explains the peripheral route to persuasion and the central route. In the peripheral route, persuasive influences are more tangential to the issues at hand. For egg- in a PSA targeted against smoking in youth, the peripheral route will show the teenagers having a better sex life after quitting smoking. (William G. Shadel, January 2009) Central processing occurs when the person at hand is aware about the main message of the PSA and is motivated to consider its content. We will analyze the use of celebrities for both these routes of persuasion and try to find out the effectiveness in each case.

According to the text , Social Psychology, “social psychology is the scientific study of how people think about, influence, and relate to one another”(pg. 4) this is viewed in a variety of social topics incorporating group behaviors, attitudes, conformity, obedience to authority, stereotypes and peer pressure. Outside factors can have a positive or negative affect our view of ourselves and each other. These outside factors are used to persuade and influence group behavior. Persuasion is defined as “the process by which a message induces change in beliefs, attitudes, or behaviors” (Myers, 2010, pg. 230). The principles of this process of persuasion according to researchers, Robert Cialdini and Thomas Davidson, are attractiveness and

The central route to persuasion requires high efforts of processing which occurs through a complex structure, thus leads to longer lasting effects of persuasion. However, if an audience is lacking in motivation, in which they are not analytical or involved with the message they are more likely to take the peripheral route to persuasion. In this case, peripheral cues are used in which these cues trigger an acceptance of the messages thus leading to persuasion, which is usually a temporary effect [Myers et al 2016 p190-191].