What Are The Advantages And Disadvantages Of Mergers And Acquisitions?

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3.4 Mergers & Acquisitions Mergers & acquisitions (M&A) are getting very common in today business world. IP, being 1 of the most valuable intangible assets, often be the most important discussion point during the negotiation & also the company valuation. It can increase the economic value significantly, combining the patents, trademarks and copyrights. Typically, M&A happens when certain organizations seek to expand their business or improve the dominance in the market. The acquisitions activities enabled the small or medium enterprise to have stronger intellectual property rights to achieve large entity status with much larger market presence. IP valuation is a key tactics & skills during M&A discussion. Approaches include cost approach, …show more content…

IP Strategy phase, mainly talking about strategy or evaluate option based on IP. IP Due diligence is to collect the respective parties IP assets data & identify the risk. Lastly the IP risk management & integration phase, it is mainly being to target the risk identified, addressing & minimizes them. Major integration activities should be planned in detail too during the phase. 3.4.1 Advantages & Disadvantages of M&A Let us briefly walk through the pros and cons in terms of IP management that could resulted from Mergers & acquisitions (M&A) activities, so that we can careful consider when certain companies may go for M&A option during their business expansion. Advantages of M&A: - The Gap of the IP can be filled immediately. - Efficient way to acquire the talents from all aspects, including IP or innovation, …show more content…

own. thekey to this integration was to boost innovation within P&G from incorporation of Gillette process. P&G succeed in ensuring a great M&A by forming a team of about 100 global integration teams. P&G managed to integrate all the IPs from Gillette nicely, by careful planning & great transition planned. With these, top talents able to retain from Gillette, more than 90% top manager from Gillette accept the new offer from P& G and continue to work for the organization. P&G’s revenue boosted and currently enjoying sustainable growth along these years with great innovations and talents with them. Within the few years, there are some famous acquisitions from Google too, which went out to be very successful, with lots of innovations, technologies transferred to Google. These include acquisition of Android in 2005 & Youtube in

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