ccording to Sun-Zi art of war, Sun-Zi greatly emphasize on the status and the role of the generals. In Chapter Four: Diposition Of army , it is written that “In ancient times, those who were skillful in warfare ensued that they would not be defeated and then waited for opportunities to defeat the enemy”. The enemy is referred as someone you are up against or competing.
A skillful and intelligent people can be ensured that unless will not be defeated by the enemy, but victory is not necessary in hand and wait opportunity to counterattack back to their enemy.
2.2 Company’s Practices/Operation
Apple Inc is an American multinational technology company that designs,develops and sells electronic, computer software to customers. The main products sell by Apple Inc which is iPhone smart-phone,
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The first advantage is well prepared and strength for Apple Inc is able to detect what will affect its profitability in the future and defeat their competitors with advance productions. Apple was ahead of other global competitors. It is only Apple devices have their own operating systems that able to run the IOS and making the customers satisfied with their IOS systems,because IOS is no limitation to every Apple users to upgrade to the newest version. When the iPhone sales increase, it shows that more customers had been locked and continuously loyal with the Apple’s gadgets.
Besides that, the second advantage is achievable. Apple has created a sustainable competitive advantage for itself with the iPhone brand.Apple has been able to make revenue rise rapidly and sharply with the particularly coming from the products that had created just a few years. The good quality of products will support Apple's margins and makes profit. Apple Inc has this type of strength to guarantee their reputation to ensure that would not be defeat by other competitors.
4.4
Apple inc is an american multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. Its best-known hardware products are the Mac personal computers, the iPod portable media player, the iPhone smartphone, the iPad tablet computer. Apple has around 437 stories around the world and around 100,000 staff (around 200 staff per storie) apple was first started in 1976 by founder Steve Jobs, Ronald Wayne, Steve Wozniak. Apple has shareholder and the biggest shareholder have a say in what Apple do and have a say in how come in or out. Apple Is worth is around $700 billion the most expansive company in the world. Apple want to "better" great technology for is customer there main goal is to beat their main competition Samsung.
Sun Tzu and Machiavelli have similar views on preparation before battle. Both believe that appropriate preparation ultimately causes victory to lean in the favor of those with little reliance on circumstance. Machiavelli stated that “rulers maintain themselves better if they owe little to luck.” Leaders prepared for battle will not falter under the weight of pressure unlike opposition who rely on a specific circumstances for their strategy to be effective. Sun Tzu practically implies that the same exact tactic be used by generals of armies. He says, “Therefore, the victorious military is first victorious and after that does battle. The defeated military first does battle and after that seeks victory.” Sun Tzu’s statement seems to provide a more precise strategy which is clearly tailored more towards a military interested in winning battles rather than a ruler governing a principality. Sun Tzu’s directions are all about
All of these elements are key factors in Apple’s Strategy. Apple has also provided competitive prices compared to other companies like Android. Apple’s products started at much higher prices and are now competitively priced based on comparable products. These key elements fit together to complete Apple’s ever changing competitive strategy. Apple has clearly been successful in adapting their strategy based on internal and external changes. Apple has been able to create strong customer loyalty and maintain ambitious leadership. Buyer power, rivalry and treat of substitutes are also key elements in Apple’s strategy. Music, internet and computers are all areas for long term development.
The structures of the Roman and Mongolian armies were clearly defined and created the standard of militaristic organization for modern day militaries. The commanders of armies are what eventually determine if victory is achieved. The well-organized machine requires a brain to control it, and likewise the structured armies of Mongolia and Rome needed generals of talent to direct their destructive force towards a beneficial objective. Roman and Mongolian officers were given specific objectives, but were allowed to achieve those objectives however they determined. This freedom
Apple Inc. is a well-known computer manufacturer, smartphone and digital devices device maker. Company have made strong roots in the computing market since its beginning its’ all, because of its maintained quality which have been continuously
The Battle of Chancellorsville is an illustration that the perfect battle plan with a superior number of forces will not always prevail. General Lee’s forces were out numbered and initially out maneuvered, but because of General Lee’s quick decision-making and leadership, he was able to take advantage of General Hooker’s hesitation. Also helping General Lee get his perfect victory was the fact that his forces were fighting to protect their homes and their family from an invading force. I think that this should be in any leader’s mind when they plan to go to battle. What are they going to battle for and what are their enemies fight for? I believe that this is one reason why the people of Afghanistan have never been conquered and why the
The purpose of this battle analysis is to discuss how Army Intelligence failed to give adequate size
The first steps in the mobile phone market let us understand once more what the key points in Apple strategy are. Innovation and Exclusivity go together, a higher-than-the-average price place the new device as a cult and trend object, something everybody want to have, a real status symbol. In few words Apple probably believes that a key concept in Innovation is the creation of a need. Along with the innovation in design, Apple is a pioneer and a leader as well in Environmental issues, another innovative approach that is granting more and more importance among customers of any product and people in general, due to very sensitive issue like Global Warming and home safety.
Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics and computer software products. The
The most impressive idea in this book is what master sun mentioned in chapter six, he said, “Military formation is like water” and then illustrates that “a military force has no constant formation, water has no constant shape: the ability to gain victory by changing and adapting according to the opponent is called genius” (94). From my understanding about this sentence, he is trying to say that the strategy of the war is a bit like water, there is no fixed form for it, and the way to win is that always change strategy according to enemy's behavior. At the same time, this thought could also be explained this way, confuse your opponents, once they cannot find your weakness and trace, then you are invincible. In short, avoiding conflict with opponents
Issue 02: Apple is a wildly successful company that generates billions of dollars in profits every year. This is one of the strongest examples of how a company with the right strategy, great products, a strong leader and the willingness to take some risks can become vastly successful. The market in which Apple is strong has intense rivalry for market share. Apple is challenged with staying ahead of its competitors and maintaining long-term relationships with its customers. In order to stay ahead of the competition Apple is forced to keep product innovation a top priority. I would maintain a Blue Ocean Strategy to market our product and maintain our competitive advantage (McGraw-Hill Irwin, Page 152). The company has a strong and loyal customer base which will allow Apple to concentrate the focus to highlighting the features of our products. I will not focus on what our competitors can and cannot do; I will focus the attention to the benefits of having Apple products. Strategic marketing campaigns highlighting the different uses and features of the popular iPhone and iPad will headline the campaign.
Without saying, the iPhone does no less of a job than any of the smart phones out in the market. More importantly, Apple has re-demonstrated to the world that their logo represents innovation and reliability. The advantages of having a big brand name means that people know your product, and believe in it. What Apple has over small companies and startup companies is a financial leverage over them. Instead of mass advertisement, apple can feed more of its money into R & D which can allow them to fuel the economy with new innovating idea’s and products. Strengths: 1) Brand name- Highly recognized name from previous products like Apple computers and iPod & iTunes. Known for offering multi-functional, reliable and cutting edge products- that is design capabilities of products. 2) Capital- profits from its long established operations give iPhone financial leverage or R & D Startup Company’s lack. Weaknesses: Like almost all products, the iPhone is not entirely flawless. Its major weakness is its limited channels of distribution. Unlike the IPod, which are sold through many retailers, the iPhone canonly be sold in AT&T stores, T-mobile, and Apple stores. Although AT&T is the largest phone service provider in the United States, they only currently serve 58 million out of 2.14 billion cell phone subscribers. Besides for their poor channels of
Throughout the ages of history, there were many wars that were fought. For every victory and defeat, what was it that really determined the outcome of the war? Which army leader had the better or worse battle plan? With the plan they had, did it increase their chances of victory? Were there key factors in an army leader’s plan that lead to their defeat? Or, was the best decision made to completely avoid war? For a lot of the wars that took place and the ones that were avoided many years ago, the mystery still remains unsolved on how and why certain army leaders were victorious or gained a certain advantage because of the choices they made. On the other hand, it is also unknown on how or why an army leader failed to a certain extent
Once again Apple has been the first to the market when it comes to new features such as the touch screen, which has helped to keep its competition at arms length. Like all other Apple products, the smartphone is seen by many consumers in the industry as fashionable and a must have. Also Apple’s online music store support has also been a huge lift to its smartphones, as consumers can download music and thousands of applications.
Apple Inc. is an American multinational organization that design, manufactures and sells the high technological electronics, online services, computer software and accessories. The product and services of Apple Inc. consist of iPhone, iPod, iPad, Mac, Apple watch, software (ios operating system, icloud) and so on. Apple is the leading brand in the mobile market across the globe. Apple delivers the applications through iTunes store, Mac App Store developed by the Apple Inc itself. The company offers its product worldwide via different retail stores, showroom, online stores,