Information System of Apple Inc.
BN160722
BUS 530 Managing Information System and Technology
Professor: Dr. Marko Nino
Westcliff University
06/11/2016
Abstract
This study focuses on the information system of Apple Inc.
Information System of Apple Inc. Apple Inc. is an American multinational organization that design, manufactures and sells the high technological electronics, online services, computer software and accessories. The product and services of Apple Inc. consist of iPhone, iPod, iPad, Mac, Apple watch, software (ios operating system, icloud) and so on. Apple is the leading brand in the mobile market across the globe. Apple delivers the applications through iTunes store, Mac App Store developed by the Apple Inc itself. The company offers its product worldwide via different retail stores, showroom, online stores,
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• Customer Relationship Management (CRM): Customer relation management (CRM) is a cross functional enterprise system that computerizes numerous customers serving form in direct marketing, sales, customer service and accounting management. CRM allows a company to distinguish and focus on their best customer so that they can be held as a loyal customer for a longer period of time.
Deployment and Implementation of Information System The planning involved in the deployment and implementation of information system are highlighted in the following points:
• Acquisition of hardware, software and external information system services
• Development and modification of software
• Multiple copies of software/database and application
• Successfully converting the files
• Testing of program and procedures
• Documentation of system
• Providing software training and
Revenues are recognized in a net basis and only commissions they retain from each sale are reflected under the company’s financial statements.
CRM (Customer Relationship Management) is an information industry term for methodologies, software, and usually Internet capabilities that help an enterprise manage customer relationships in an organized way. For example, an enterprise might build a database about its customers that described relationships in sufficient detail so that management, salespeople, people providing service, and perhaps the customer directly could access information, match customer needs with product plans and offerings, remind customers of service requirements, know what other products a customer had
It is important to understand the background of the board members of Apple Computers to understand the impact they have on the company. Tim Cook, William V. Campbell Millard Drexler, Albert Gore Jr and Andrea Jung are all crucial board members that impact Apple Computers daily operations.
CRM: Customer Relationship Management (CRM) refers to the concept of moving ownership of the customer up to the enterprise level and away from individual departments and channels. These departments are responsible for customer interactions, but the enterprise is responsible for the customer.”
Customer Relationship Management (CRM) is a tool that helps track, manage and supply information about customer’s interactions with an organization to help contribute to customer satisfaction that leads to customer loyalty. Additionally, CRM programs provide tools and applications designed to target their efforts on the most profitable customers, target new potential customers, and generate sales and maintain relationships with customers contributing to a greater market share.
Customer relationship system or we called it CRM, which is the one of the information system that has been used by Prudential Assurance Malaysia Berhad. Customer relationship management is a type of software application. Employees can manage customer information by using CRM. The relationship between company and their customers can be grown in long-term and stable. This system’ primary concept is to keep the business operational through finding and maintaining clients. All departments in the same building can keep track of other department processes such as customer service. Technology is required for customer relationship system to organize and analyze business processes.
Apple Inc. has launched its iPhone in January 2007 (telegraph) as a new product in the market with latest technology and it was the first multi touch smartphone adding the feature of iPod and received an overwhelmed response by selling 270000 units. It had created a new record for a new company like apple, iPhone had laid a stepping stone for the success of Apple and till this time iPhone is the best seller product of Apple Inc. during first quarter of 2016 apple has sold over 74 million iPhones worldwide. (statista, 2016).
Apple Inc is an American multinational technology company that designs,develops and sells electronic, computer software to customers. The main products sell by Apple Inc which is iPhone smart-phone, iPad tablet computer and Mac personal computer(Mac-book). Apple
Parvatiyar and Sheth (2009) defined CRM as a complete detailed action plan and process of acquiring, retaining, and partnering with selective customers so as to benefit both parties. CRM involves combining a number of elements which includes marketing, customer service, sales and the supply-chain functions of the firm so as to become more effective, efficient and better in delivering customer value. Building good relationships with customers can result to greater profitability, revenue, market share, sales, customer loyalty, and retention.
Apple is an American multinational company that produces computer software, cell phones, personal computers, and other electronic products for consumers. Some well-known Apple products include: the iPhone, the iPod, the iPad, and the Macintosh line of computers. There are many Apple retail stores in America, as well as overseas. “Apple software includes the Mac OS X operating system; the iTunes media browser; the iLife suite of multimedia and creativity software; the iWork suite of productivity software; Aperture, a professional photography package; Final Cut Studio, a suite of professional audio and film-industry software products; Logic Studio, a suite of music production tools; the Safari web browser; and iOS, a mobile operating system.”(What is Apple?).
The multi billion-dollar corporation, Apple Inc., designs and manufactures some of today’s highest technological gizmos and gadgets. Among their best known products are the Apple and Macintosh computers, iPods, iTunes, iPhones and iPads. Apple is one of the most powerful and influential high tech companies in the world. The success of Apple Inc. stems from the innovation and visions of co-founder and entrepreneur, Steve Jobs, the excellence of the stylish, user-friendly products, and the ability to create innovative products that consumer’s desire.
Customer Relationship Management (CRM) is a business philosophy, not just a technology - understanding your customers ' needs enables you to build better relationships and increase sales.
Apple Inc. is an international brand that manufactures and distributes computer software, personal computers, cell phones, portable digital music players, consumer electronic products, media devices and mobile communication, and renders software services, networking solutions, peripherals, and digital applications and content. The brand embraces such popular products as the Macintosh series, the iPhone, iPod, Apple TV, and the iPad. The company holds powerful software resource consisting of the Mac OS X, iLife, iWork suite, iOS and OS X, iCloud, the iTunes media browser, Aperture, Airprint, and AirPlay.
Customer Relationship Management (CRM) is the general process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction.
The most important aspect of healthcare management is being able to form a relationship between the healthcare provider and the patients. Higher satisfaction will increase customer value and higher consumer retention. Customer relationship management (CRM) is a combination of people, processes and technology that seeks to understand a company 's customers. It is an integrated approach to managing relationships by focusing on customer retention and relationship development. CRM has evolved from advances in information technology and organizational changes in customer‐centric processes (Chen, I et al., 2003).