What Are The Arguments Against Victoria's Secret By Dove

The fashion industry is a major object of body image issues, as they believe clothes look better on more than average height and svelte women. Established on a survey partaken by 13 to 17-year-old in the United States, 90% felt intimidated by trends and media to be sleek, with more than 60% routinely evaluated themselves to supermodels, whilst 46% will endeavor to

“You will never look like the girl in the magazine. The girl in the magazine doesn’t even look like the girl in the magazine” Jessimae Peluso. Throughout American history, women have continued to strive for an ideal of beauty. Although the definition of beauty has varied between generations, the pressure and desire to fit the mold of what society deems “beautiful” remains consistent among women from all eras. Unfortunately, this abnormal example seen in magazines, on runways, and in social media platforms is impossible for the majority of the female population to physically reach. Women are always pursuing the perfect look, turning to plastic surgeries transform them into celebrity ideals. People who desire perfect appearance ignore the nature of beauty itself, naturality is a kind of beauty. In recent years, women in America turned to look at models to find the ideal beauty standard and if they don’t meet them they turn to face lifts and plastic surgery to perfect their appearance.

For centuries, women have found it to be difficult to live up and be the standard “runaway model”. Women have the pressure to fit in to be considered beautiful since ads and media have distorted society in how they view and evaluate beauty. The false representation of models in the beauty commercials have made women want to replicate them even though they don’t know what’s behind the editing. Even though this is a huge matter, companies did not stand back but instead made more commercials that self-degrade women constantly, except one. The Dove Evolution Commercial- “Campaign for Real Beauty” focuses on the way they change women sending a strong message to women about beauty and what it really

The Fashion Industry is affecting the way many people look at themselves. In today’s society there is always an ad promoting fast food, clothing brands, Cars. Etc. almost all of them have a model to promote their products. These fashion models are usually, extremely thin, tan, tall, and gorgeous. This set a negative standard for many women on what they should look like and can often cause to self-esteem issues. The Media is having a negative effect on body image by choosing to settle toward an unrealistic persona. In Addition, this has created many young girls, to have eating disorders such as bulimia, anorexia, and fasting. However, some businesses have started gravitating toward plus size models to stop the affects it has on society. Plus, also many companies are limiting the amount of photo shopping and airbrushing. The issues are far from being resolved but numerous people are working toward making a change.

Moreover, as Richins (1991) reports, women always make social comparisons between the advertising models and themselves. As a result, advertising images create negative affect and increases women’s dissatisfaction with their own appearance. Since those images are edited through the consistent usage of digital technology, these idealized images do not portray women in a healthy manner. Indeed, these enhanced images would give these young girls the impression that they need to be ‘perfect’, just like these ‘fake’ images. According to Reist in ABC’s Gruen Session (2010), ‘young women get the message that they need to be thin, hot and sexy just to be acceptable’ in this society. Therefore, by generating the wrong perception of real beauty, the responsibility is pushed to the marketers, as they portray women with this stereotypical body type as acceptable. In addition, as the brand, Dove’s tagline in its advertisement - What happened to the ‘real beauty’? (Reist, 2010), marketers need not market their products in manners portraying women as airheads. Consequently, marketers gave most consumers viewing the advertisement, the wrong impression that

When Victoria’s Secret is allowed to have models prance around on screen but Lane Bryant Ads (lingerie for plus size women) is banned then there’s a problem. The media is portraying these models who are thin to the point where it is unhealthy. And the media is feeding society lies. A perfect example is of Gerran Tyler. Tyler was a 12 year old supermodel. She walks the run way for clients like Marc Jacobs, Calvin Klein, and Betsey Johnson. She’s tall, thin, the perfect model because she hasn’t hit puberty yet. She walked during New York Fashion Week and posed for these designer brands advertisements. This body type is unachievable for almost all adult women (Roberts). Somebody in their twenties or thirties doesn’t have the ability to look like a twelve year old girl, but this is how these designers are telling us to look. Tyler had an amazing career and high expectations but the fame didn’t last long. As she got older and hit puberty she began to develop boobs, hips, and curves. She began getting less and less bookings. Her supermodel career was virtually over. “Eighty percent of 10-year-old American girls say they have been on a diet” and the, “Number one magic wish for young girls 11-17 is to be thinner” (Missrepresentation). This self-esteem problem with young girls is a result of these unobtainable ideas of beauty. Jennifer Siebel, creator of the documentary Missrepresentation, says

Youthful kids today are so stressed over what they look like and how they dress. Today 42% of young ladies in grades 1-3 need to be more slender, 51% of 9-10 year old young ladies feel better about themselves when they are eating less, 53% of 13 year old young ladies are despondent with their bodies and when they are 17, 78% of them will be. For what reason do you imagine that these young ladies feel along these lines? Promotions of ladies being 'flawless' impact pre-adulthood. When they are 17, these young ladies have seen 250,000 TV ads revealing to them they ought to be an enhancing object, sex question, or a size they can never accomplish. In this promotion it demonstrates how photoshopped this female model is. In the best picture she has

Artists, editors and photographers plead the fact that they were provided with such great tools, but are constantly criticized for using them. Although there have been some very questionable fails in ads that deal with Photoshop, there have also been some very successful trials with Photoshop. Even though Victoria’s Secret models’ are retouched to have the ideal “beach bod”, they are also and inspiration for most people. According to Holmstrom in 2004, “results of studies done by both Crouch and Degelman (1998) and Biocca (1992) have shown that media increases positive body image, rather than a negative body image, in young women.” The exposure to these models’ beautiful bodies supposedly raises a positive body image amongst young women. Self esteem is raised because they aim to achieve the bodies portrayed to them in the media. Victoria’s Secret is obviously reaping benefits from this as well. Being one of the most famous lingerie stores in the United States and selling their bras from prices anywhere from $20-$258 (for one of their Designer Collection lingerie sets) along with the millions of women and teenage girls shopping at the store for the perfect fit that makes more self-confident, even if they’re the only one that ever sees their

Before they sell you their product, advertisers sell you the idea of how you should want to look and conversely, how looking otherwise is inherently a bad thing. No one wants to be the before picture, so we rush to purchase the product or book the procedure that can bring about the desired after. Women’s insecurity about their looks has made it easy to convince them that small breasts are a ‘disease’ that require surgical intervention. Fifty-three percent of American girls are "unhappy with their bodies" at age thirteen and this number increases to 78% at age seventeen. (Brumberg, 1997). It is easy to look at the people on TV and in magazines and find yourself lacking. (Hargreaves and Tiggeman 2002) found that teen girls who looked at ads using unrealistically models felt less confident, more angry and more dissatisfied with their weight and

In the particular edition of Seventeen where this source was found, approximately 87% of the ads pertained to appearance, while only 5% of the ads had to do with education. The remaining 8% was left for fragrances and technology. The Victoria Secrets ad specifically, sets a standard for what they deem the “perfect body”. In this add, majority of the models were tall, with long legs, and slender. Each model looks as if they could not have been over 100 pounds. Of the 10 models pictured, only two of those models were of a darker complexion. The beauty standard set by this company is that those who are tall and skinny considered

The Dictionary defines the word Beauty as “A beautiful person, especially a woman.” Nowhere in that definition does it suggest the woman is a size 0 with big breasts, flawless skin and high cheekbones. This is the message Dove is trying to send by creating “Dove’s Campaign for Real Beauty”, to make women of all shapes, sizes, and color feel beautiful everyday. However, shortly after Dove released their first campaign, media columnists such as Richard Roeper and Lucio Guerrero were quick to reflect their “professional” opinions. After reviewing Jennifer L. Pozner’s article on Dove’s “Real Beauty” Backlash and the naïve comments these active media members have made, I found through

This article discusses how media shapes standards of beauty. In modern society, beauty standards are seen as close to perfection which makes it impossible for women and young girls to meet them. This can result in mental and physical problems. The article includes the assessment of several brands. However, it is very descriptive as it focuses in on the Dove campaign. This article made me realize that Dove is taking the right steps to prevent women and young girls from getting physical and mental illnesses. Dove truly does focus on real and natural beauty. Also, the article reveals ethos as the author includes many facts and statistics throughout her article which makes it very difficult to be considered as biased. Pathos is also included as

Clothing lines using an unhealthy skinny model is not a rare sight. Some of the bigger names in fashion industry are even crossing the line with disrespectful statements about avarage-weighted models. However, the usage of unrealistic bodies is considered a marketing suicide for some. The reason is very obvious; most women and men do not look like the model when they put the clothing on. İnsomuch as it is classified as wrong advertisement. Making many people believe that they will look as good if they purchase the product. This collective attitude towards many people has numareous effects. The most important one is making many people uncomfortable in their own skin. Even though these marketing method seems like it is helping with the selling

Dove had developed self-confidence work shops for women and girls, which are in line with its objective of maintaining the “Real Beauty” image. Using women from different ethnic background is also a good strategy for Dove to continue. This strategy welcomes international women differences and Dunleavy’s team gained a competitive advantage by using women of all shapes, sizes and color.

Many young women in today’s society struggle with confidence and their body image. This is a huge problem in society and many people have spoken out against the influence of media on women’s body image. However, it continues to be a major problem and more can always be done to raise awareness about societies unrealistic expectations for women’s beauty. Dove’s Choose Beautiful campaign was started to promote the self-esteem of women and encourage them to see their beauty, however there are some criticisms, including the company using this campaign to increase their sales. Dove is selling a product with the expectation that confident, beautiful women will purchase it, however people still have the ability to resist the ad industry.