What Are The Benefits Of An Email Marketing Campaign?

After the consumer makes his selection from the landing page, a transition to the shopping cart and checkout page is simply the next step to complete the transaction. In a business-to-business e-mail marketing campaign the e-mail is only a part of the marketing. The e-mail to a business must contain contact information for offline communications, and an attachment for downloading catalog or price list information. The e-mail is followed up by sales representatives who will also forward quotes and snail-mail an information packet (Weil, 2002).

Bawm and Nath, (2014) indicate that email marketing has received the attention of numerous marketing researchers, authors, and companies in the past fifteen years. Yeshin, (1998) explains that email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost effective ways to contact prospects and customers. It is far cheaper than traditional bulk postage mail and in many cases can have a much larger impact on immediate sales and long-term relationship strength than traditional advertising. Venugopal, et al, (2012) add that when done correctly, email marketing can be an extremely powerful and effective marketing technique. A medium allows a buyer and seller to freely communicate with one another and build a relationship based on value and trust. When done incorrectly, however, email marketing can be destructive, erode brand equity, and turn your happy clients into litigious flamers. Fiona and Doherty (2012) conclude that e-mail marketing is an important medium of

For example T.V, the net, text messages and emails have all provided new and effective ways of marketing internationally and at a cheap price. This means that communication possibilities and user interaction between promotional campaigns is much easier.

Build targeted mailing lists - You don't have an endless marketing budget, so you need to try and maximize the impact

So how exactly can you leverage user behavior in your email efforts? Let’s take a look!

No special tools or equipment are needed, as the Internet offers design tools specifically for this purpose. In addition, the person responsible for creating the mailing can make use of web-based programs that allow him or her to import a mailing list and print and send the materials to the targeted audience. There is no need to use an outside company when creating the mailing, as everything one needs to do so on their own is easily accessed via a computer and Internet connection.

Usually, competitors use free PDFs or a free ebook with information for their subscribers. It's called a lead magnet. The subscribers opt-in to the email list to get the information they're craving. It's often indispensable tips, tricks or how tos that will better their lives or business in some way. It should be an exclusive gift that someone can't have access to unless they subscribe, and it should be something irresistable that provides real value.

This was a slower approach, but so was our sales cycle. With an average deal size of $300k, we need to be more strategic. Our deals are not closed with one email. Right away our team realized this was not going to work, but as young sales reps nobody voiced a strong opinion against the approach or spoke up about the possible negatives associated with mass emailing. The problems we saw right away included inaccurate contact information, emailing non-decision makers, and a cookie cutter approach that was not resonating with the market. We also ran into internal problems. Due to the inaccurate info, an a few occasions we reached out to current clients. This was telling the clients that we do have stuff together. As a company, we should know each client and give them the respect of not mass emailing them with a prospective client message. A classic example of when mass emailing goes bad as described by Kolondy, C. (2014), is when Shutterfly, a popular photo-printing website, sent out an email to many website members congratulating them on the birth of their new child. This was an issue because many of the recipients did not recently give birth and in some circumstances were single

It is an easier way to market the information than before. There are many new trends that are coming in the near future for additional sponsorship such as Disney has a “Magic Band” that guests wear on their wrist as a “proof” into the park. The magic band tracks where guests are located in the park and that way when they see a huge amount of people gathered at one place, they will send out characters such as Mickey or Minnie Mouse to distract them so there is no traffic. Some rewards card program in casinos allow guest to opt-in their email for the program to receive offers. This is also a good way to market because since technology had grown so much, email is becoming a daily thing for most

Humans find it easier to understand direct mail, and this type of mailing tends to be more persuasive, especially when it appeals to multiple senses.

So far, that is completely my experience as well because building an email list gives you a direct link with your potential customers, allows you to create ongoing contact between you and your subscribers, and allows you to build an amazing amount of trust with them. Once this trust is established and your subscribers know you put out a good product, then selling to this will be a breeze! This classroom is all about that. If you can become good, even just decent, at email marketing, you're well on your way to becoming a financially successful internet marketer!

Figure 3: Lush label states "Fresh Handmade Cosmetics" and "Bring back 5 Pots and Get a Fresh Face Mask Free"

Direct Market is occurs when a customers is first exposed to a goods or service through a non-personal medium. It comprises of a direct connections with targeted individual consumers that is aimed at obtaining an immediate response and fostering lasting customer relationships. Direct marketing can be in the form of telephone marketing, direct mail, catalogs, kiosks, internet, and mobile marketing. These developments provides unique opportunities for marketers as well as challenges hence firms have to be current and continuously updating their strategies to meet the demand of consumers.

There are times when the company needs to convey some particular message to its customers which are not directly related to sales, but highly relevant to what goes on at the particular point of time.

Fill your marketing emails with helpful information, don't simply load them up with sales pitches. Provide your readers with articles that they can't find on your site. Include offers for your products or services. Also send emails to offer bonuses and best wishes for the holidays. Sending emails only when you want to promote a product is short-sighted.