What Are The Most Important Business Issues And Goals For Pharm Universe?

Apotex started as a producer of generic medicinal drugs, however, today it “researches, develops, manufactures and distributes fine chemicals, non-prescription and private label medicines, and disposable plastics for medical use” (“About Apotex”,

Write the Key and Critical Success factors prior to 2010 and 2014-15 . Why these factors changed ? Competitive profile matrix.

Providing Over-The-Counter medicine Allstar targets people who have common health problems. The best way to segment Allstar’s customers would be by the following two major categories: illness (cold, cough, allergy) and demographics (young singles, young families, mature families, empty nesters, retired). Allstar Brands invests in marketing research to learn about the ever changing preferences and trends of the market. The information the Company gathers from this research is then used to make according decisions to satisfy each particular category of customer.

After watching the video, I have realized that intellectual rights protection is based on the foundation of R&D investment, which are also the building blocks of the pharmaceutical industry. There is adequate evidence to proof that intellectual rights in the form of trademarks and patents are very significant in the pharmaceutical industry as is compared to any other industry. This may be caused by the fact that copyrights on prescription drugs are a better effective measure for increasing the limitation costs than copyrights on other commodities. The value of copyright protection relies on the duration of exclusivity. Although the lifespan of copyrights is predetermined by international treaty at 20 years from the filing of the copyright application, the actual period between gaining market approval and patenting, the significance of the copyright is much less than 20 years.

Allstar Brands' over-the-counter cold and allergy remedy Allround will continue to be the market leader among OTC cold medicines and continue to increase its stock price over the next decade in order to remain not only competitive, but the premier stock choice among competitors in the OTC cold and allergy remedy market. To further grow the Allround product it is essential to build upon the current strengths of the brand, but also seek additional areas for opportunity and growth. These goals will be accomplished by evaluating competitors entering the OTC cold and allergy remedy market and through careful planning and execution to enhance

Presently, Pharm Universe doesn’t have any information security governance program so the drug formulae secrets are likely to be less secure.

The Pharmaceutical industry has been in the spotlight for decades due to the fact that they have a reputation for being unethical in its marketing strategies. In The Washington Post Shannon Brownlee (2008) states, “We try never to forget that medicine is for the people. It is not for the profits. The profits follow.” This honorable statement is completely lost in today’s world of pharmaceutical marketing tactics. These tactics are often deceptive and biased. Big Pharma consistently forgets their moral purpose and focuses primarily on the almighty dollar. Big Pharma is working on restoring their reputation by reforming their ethical code of conduct.

The company mission statement indicates that it envisions becoming a principal pharmaceutical manufacturing corporation with a special dedication to advance innovation in medicine with the

PharmaCARE has many stakeholders. The stakeholders include: the company and its employees; the healers (the inviduals that provide support and share information about indigenous cures); the African nation of Colberia where the factory is located and Colberians who provide the human capital to harvest plants and in return gain meaningful employment. Materials for the packaging and production of the products are also stakeholders. The FDA, insurance companies, and distributing pharmacies are all stakeholders. The communities in New Jersey are stakeholders. Stakeholders also include low income consumers to whom PharmaCARE own foundation that sponsors healthcare, educational programs, and scholarships, but rely on the parent firm to provide it

The product, manufactured in state-of-the-art Food and Drug Administration (FDA) registered laboratories, is under the guiding principle of U.S. FDA’s cGMP

Business wise, Pharm Universe is faced with issues on how to protect the very valuable output from their research division, that is, intellectual property. For many industries, intellectual property safeguards more than just an initiative or a solution, it also protects business interests that may be fundamental to the principal services and overall enduring sustainability of a business (Klemchuk, 2014). Related to this matter is the need for Pharm Universe to have a robust Security Governance in place to ensure the intellectual property does not get into the hands of competitors and hacking opportunists alike. This is in conjunction with applying intellectual property

Group President, Worldwide Biopharmaceuticals Businesses, 2006-2010 Led commercial businesses in Europe, Canada, Latin America, Africa and Middle East Regions, 2000-2006 Led Latin America and Canada

Pfizer Inc is a multinational investment company. It ventures in the medical and pharmaceutical industry. It is renowned as a giant pharmaceutical company, founded in 1849. It is based in the United States, New York, Manhattan at Midtown. It is the largest universal producer and trader of pharmaceuticals (Turner, 2005, pg 161). Some of the products availed to the market by the company are Lipitor, Lyrica, Diflucan, Zithromax, Zoloft, Viagra and Celebrex. These products are targeted to patients and persons in need of enhancements in their body systems and anatomy. It has an employee capacity of 12000 people in all its departmental sectors and sub-branches. The sub-branches are distributed all over and in all continents (Turner, 2005, pg 163).

Therefore, protection of patents is one of the key conditions necessary for further development of the pharmaceutical industry. At the same time, non-efficient legislation that does not provide the necessary level of patent protection is one of the factors that hamper expansion of “Big Pharmaceutical” companies to the developing countries8.

Intellectual property is critical to many companies in order to foster innovation and boosting their revenues. Many industries rely on the protection of patents, trademarks and copyrights as they are valuable assets for companies’ success. By protecting intellectual properties, it ensures that the original owner reaps full benefits from his/her ideas, features, products and creations.