BX772102 CONTEMPORARY ISSUES IN HOTEL MANAGEMENT Hotel Brand Strategy Critique Article # 1 Sagar Sharma 1/2/2015 The critique of the article has been done to identify some assumptions that are being made by the authors, further challenging them and proving the point to be valid or not. Assumption 1. In the given article the authors have discussed about the effects of branding of a hotel on its existing and potential guests as well as the owners or management. In this assumption the authors
Issues in the Hotel Industry Critique-1 Hotel Brand Strategy Submitted To: Submitted By: Mr Say Chong Lim Tariq Tanveer Mudh Student ID- 1000020230 Introduction Branding strategy has become an essential part of all the industries and the business organizations believe that it is the brand which makes and withstands the value for a longer period of time. Branding is one of the most important aspects of any business large or small and it is the effective brand strategy which
sites for the Hilton hotel in Gainesville, FL and the Hilton hotel in downtown Miami, FL. We will use this research to answer the following questions: 1. What brand image does Hilton try to portray? Do the web sites reinforce the brand image? Why or why not? 2. What suggestions would you make to enhance the brand image their sites portray? 3. Explain how each site appeals to different segments through their web site. Give specific examples. 4. Do these sites offer live chat? What are the advantages
Contemporary issues in the Hotel Industry Branding strategy has become an essential part of all the industries and the business organizations believe that it is the brand which makes and withstands the value for a longer period of time. Branding is one of the most important aspects of any business large or small and it is the effective brand strategy which gives a major edge in the competitive markets. In this article we will find ten assumptions in the hotel industry which might give a boost or
in the hotel industry, there’s a need to understand not only the positive, but also the negative impacts of globalisation. I’ll also talk about the growth and rise of one of the most respected brands in the hospitality industry - the Hilton Hotels. Throughout the evolution of this famous organization, the Hilton has
Regal Carnation Hotel (Guam) Case Analysis Case Introduction The island of Guam is an unincorporated territory of the United States located in the Philippine Sea. Ruled by the Spanish until 1898, Guam was ceded to the United States and briefly occupied by Japan between 1941 and 1944. Of strategic significance during the Second World War, more than 18,000 Japanese and 1,800 U.S. marines died in the U.S. retaking of the island. Following the war, the Guam Organic Act of 1950 provided for
strategy component • Reasoning & evidence : The hotel industry has firmly braced and accepted the value of branding. This segment strategy is based on the idea that brand name is part of process of giving tangibility to what is essentially in tang legible. In this regard the brands values is based on potential guests awareness of the brand, there perception of its quality and over all customers satisfaction. The individual brand name for each hotel concept stands on their own without including the
high growth rates of the hotel industry are caused not only by the growth of internal and external economic ties between countries, but also by the growth of foreign tourism. The modern hotel business in the US is a powerful industry, in the full sense of the word. The entire American hotel industry, in the first place, is designed for the domestic tourism market. For example, in Chicago for a year there are 33 million tourists, and only 2 million of them are foreigners. Hotel marketing and the competitiveness
Assumption 1： In the first paragraph, the authors claim that the idea of brand strategy has been widely accepted in hotel industry. The authors cite Dev et al. (2009) and state that the brand strategy becomes vital in hotel marketing. To further support that assertion, the authors continue cite Jiang, Dev & Rao (2002) and state that beginning with Quality International in 1981, most hotel companies have developed many brands concentrating on different markets. Thus, I think the reasoning for this
Contemporary issues in Hotel Industry Name: Ranveer Singh Student ID: 1000019243 Critique Article 1: Hotel Brand Strategy 1 .Assumption: Value of branding is considered as an essential marketing strategy component • Reasoning & evidence : The hotel industry has firmly braced and accepted the value of branding. This segment strategy is based on the idea that brand name is part of process of giving tangibility to what is essentially in tang legible. In this regard the brands values is based on potential