What Is The Strength Of Macy's

Levi’s decided to place their product in department stores as they had good relations with the retailers due to their volume sales of jeans. They did not have any real relationship with the specialty stores where the independent male shopped. Rather than placing their new products which would be considered as high-end in these specialty stores and where they would be among the lower price range, they chose to place their products in the department stores where their products showed a deviation from the regular Levi formula and were considered very pricy as compared to other high-end department store brands such as Haggar’s. This price raised some concerns among the retailers as they were unsure if Levi’s formal wear would move out of the stores at a required pace. Also, due to price-quality inference, if Levi’s was placed in a specialty store, the Q2 customer might prefer to buy a more expensive product.  Levi tried to sell these formal clothes in the same stores as their casual clothes for the same segment of customers. Customers saw these formal clothes at the same place priced higher than the casuals, and therefore found them to be expensive.

This research is written to explore the consumer behaviours associated with fashion purchasing and help the manager understand what drives consumers to buy fashion products so as to determine the campaign strategy. The study proposes to investigate the people perceive what is fashion or unfashion and discover the possible relationship between different factors and the consumers’ willingness toward fashion. These factors include the effects of brand, the influences of mass media and social network, various shopping places. Surprisingly, the different attitude between different genders toward fashion is considered as an essential factor for people to engage in fashion purchasing.

Target has a wide variety of clothes that appeal to a wide variety of people. The main segments of their targeted consumers are women, men, and children. The sub-segments in women’s clothing are active wear, youth, or maternity. Active wear are for women who are looking for comfortable clothes to workout in. Youth are for casual or business casual people to wear on a day to day basis. Maternity clothes are for women who are pregnant and looking for clothes that are bigger. Men sub-segments include active wear and casual wear. Both sub-segments serve the same purpose as the women’s. Children sub-segments include infant, toddler, and school uniforms. Infant are usually gender-neutral clothing for all babies. Toddler clothing are for kids around

This year Macy's department store in New York City hired five women to play the role of St.Nick. The women desperately needed jobs and there was a short supply of male workers. As a result, a lot of customers complained and some people even said they might never shop there again.

Lululemon is a high quality clothing brand selling items at an expensive price. Customers are willing to pay a substantial amount of money to purchase this clothing. Lululemon has the power to adjust prices constantly because they have a high budget. Hundreds of companies sell athletic clothes, but it can be argued that customers spend money to buy the logo rather than the clothing itself. Some of Lululemon’s competitors are Athleta, Nike, Fabletics, and Under Armor. Lululemon's $98 pair of leggings looks almost exactly like Athleta's $79 pair. Lululemon has the ability to do this because they know their customers will choose to buy their logo oppose to Athleta’s. The target area for Lululemon is typically upper middle class women but men and

Macy’s was founded by Rowland Hussey Macy. After the failing of his four retail dry goods stores, he established the first R.H. Macy & Co. in New York City in 1858. The sales of R.H. Macy & Co. in the first business day was $11.08. But the sales gross at the end of the first year was $85,000. After the death of Macy and his family, Isidor Straus and his brother Nathan Straus from 1895. By 1918, R.H. Macy & Co. had annual sales of $36 million. In 1922, Macy’s went public. From 1922 to 1936, Macy’s began to open stores in other areas and take over competing retailers. In 1945, Macy’s started expending to the west. In 1946, the first store of Macy’s California was established. After the Macy’s spreading all over the United States, Federated Department

I want to buy a dress in order to protect myself with cold. I want my dress to be short and have a rose gold color, sparkling, illusion neckline, all-over scattered sequins, keyhole cut-out at back, and I want my dress to have polyester in it.

Macy’s does not sell one brand or specific item. It holds many different well known brands such as Michael Kors, Calvin Klein, and Ralph Lauren. Each brand has its own item they sell. Most brands sell clothing, shoes, accessories, jewelry, handbags and some sell home decor. Macy’s is focused on valuing customer needs and providing an engaging service.The products that Macy’s sales have changed drastically. It started producing dry goods and as it got more popular it began to sell more well known brands. Today it no longer sells dry goods, instead it sells clothing, kitchen appliances, accessories and other basic supplies. Macy’s is a company that is known for giving back to local communities and helping bring awareness to different causes.

it is important to identify key strengths of the company over upcoming threats and weak points. Macy’s differentiate itself from competition with upscale “Celebrity” brand exclusivity, merchandise based on local preferences, and unique store design atmosphere. Based on analysis performed the company weighted strategy is to move towards the online and technology advances with maintaining Macy’s upscale storefront culture, integrating new product offerings with revising promotions to satisfy its target market and expanding operations to a new markets with present demand. From opportunities analysis strategy can be divided in three fragments

Annual sales are the revenue that a company derives from the sale of its products in a year. In the case of Macy’s, the annual sales for 2015 decreased $1,026 million or 3.7% compared to 2014. The Company encountered an overall weakness in sales, but geographically sales in 2015 were greater in the western and southern regions, where the weather was less of a factor, while sales at locations that are frequented by international tourists.

The problem we are presented with is to optimize the amount of boxes of shoes to be transported from 2 warehouses to 10 different Macy’s stores such that the cost is minimized. The main consideration of this problem are the price differences associated with each combination of transports. This means that each combination of warehouse to mall has a different shipping cost. Additionally, there are three different shipping costs based on the quantity of boxes being shipped. Combining these factors results in 60 decision variables which makes it necessary to use linear programming in order to minimize the cost.

In 1858 in New York City on the cross streets of 14th and 6th avenues begin the legendary retail chain known as Macy’s. This is a company that is ever ingrained in the American consciousness. During Thanksgiving every year we all wake up and before our day of gluttony and football watching we all turn the television channel to the Macy’s Thanksgiving Parade. Where millions of people gather while a parade of balloons, artists, musicians, and companies wind their way to 34th street in anticipation of the Christmas season. At the time every child waits for Santa Claus to cap off the parade in a grand fashion.

In the fashion industry, fashion brands are highly associated with branding, because of the intensive competitive fashion markets. Moreover, fashion brands are self-expressing to some extent (Carroll, 2008). Building creative brand image is important for the fashion brands. In addition, Carroll (2008) said that social responsibility and potential risks are the two aspects related to the fashion brands. Just as

Gucci is a multinational fashion brand based in Italy. The brand specialises in leather goods, clothes, and fashion accessories for both and women aged between 24 and 30 years. Gucci was founded in 1921 in Florence, Italy by Guccio Gucci (Gucci Official Site United States, 2016). The main purpose of this paper is to provide an in depth brand analysis of Gucci. The paper will investigate and evaluate Gucci’s vales and identity, and will discuss how successfully these are reflected by Gucci’s business model, supply chain management, and Corporate Social Responsibility (CSR) activities. In addition to that, the paper will critically evaluate Gucci’s brand identity (identity) in relation to its brand image (external).

During the information search stage of their decision-making process, the consumer stated that they constantly looked at online shops and magazines to improve their personal understanding of fashion. It was noted that the consumer’s awareness set consisted of ten different brands. However, the size of her