What Level Of Privacy Should Celebrity Athletes Expect?

Ever since the start of commercial radio in the 20’s and the since the first silver screen entered the market, broadcasting messages by celebrities has been a tool employed to endorse products.”Just about every star was associated with one sponsor’s product he or she plugged.”(1). Over the years celebrity endorsement became an essential part of marketing (more than 25% of television ads feature celebrities)(5), for the endorser it became an easy way of generating an income while for the endorsing company it became a guaranteed way to reach a wide segment of potential clients.

Being a celebrity is not all it is cracked up to be. They have to deal with situations that the average citizen most likely cannot relate to. For example, many celebrities constantly encounter paparazzi who stalk them in order to take their picture, invading their privacy. Celebrities must also juggle demanding jobs, while maintaining a home life that many attempt to live as normally as possible. Celebrities lead busy, hectic lives that require them to appear in public frequently, exposing themselves to intense scrutiny; nonetheless, the private lives of celebrities should be off limits because everyone has a First Amendment right to privacy, it is invading their privacy not our business, causes different problems such as serious damage problems that might end up messing with their careers, and affecting family members in a negative way.

Moreover, the stuff they have, I can’t even imagine having and it’s just not fair as they get to live there dream, luxurious, divine life and we are just here living a middle class life having no enjoyment. no one could disagree with the fact that at some point of life they have wanted to be a celebrity. I believe that everyone in this world should be at the same level, rank and elevation.Most celebrities ruin their lives- when they retire they become into donkeys as they drink so much of alcohol and then they do something stupid such as car accidents and all that. Henceforward, they get whatever they want whereas you don't you just feel like crying? I just think they are greedy, selfish ans show off. however, there are some celebrities that are kind in heart but specifically I'm not talking about them ones, just the ones that I described because you can get some nice ones. Recently, I took a survey in which I said

“People are more likely to pay attention to a TV commercial if one of their favorite players is talking, than they would be if the owner of the company was the star” (Miller). It is the association with the known and likeable character which may attract people to follow celebrity endorsements. It may also be the association with success which the athlete is characterizing. Whatever the case may be, Miller gives tips of what marketing companies look for before persuading a player with an endorsement:

In exchange, they will dress up in the brands that they are endorsing. All of these are only business moves, with celebrities get the chance to attend the most anticipated event without paying for their seats, while brands enjoy the higher sales thanks to their association with stars (Friedman,

Celebrity Endorsement is a form of brand or advertising that involves a well-known individual using their fame to help promote a product or service. The most common business users of products are manufactures of perfumes, and clothing. Some Techniques that are used are for example, television ads and launch event appearances.

Everything celebrities say or do is noted by the media and usually gets leaked to the public very quickly. In comparison to the time period and media of the 70’s, in today’s world we are able to pretty much get any information on almost anyone at any given time. The levels of privacy have gone down due to the media engagement and the advancement of technology. The activeness of today’s media can be similar to that of the five thief’s trying to place recording devices in the Democratic Party’s headquarters. With every news story, any piece of information can be blown out of proportion and altered to appeal to a bigger audience.

People were not exposed to barrage of news about celebrities a couple of decades ago. Mass media is becoming more garden because of rapid progress on technology day by day. Thereby, people are substantially interested in the private life of celebrities, and some of them are obsessed with celebrities. They desire to know everything about them. For instance, who is dating with whom, where they are shopping, or what they wear. In a word public have an endless hunger for more information. However, the public doesn't have the right to know about every single detail of celebrities' private lives due to several reasons.

Being a celebrity exposes them to the public, and many celebrities take advantage of this in many ways. from endorsing sportswear to sunglasses, sometimes you even see them supporting politicians. Regardless of their interest this is important because they are trusted by their fans and are believed to be a person with morals and integrity. Sometimes you can turn on

impact of these announcements on stock returns is found to be marginally positive with +0.44

Celebrity endorsement is a billion dollar industries today (Kambitsis et al., 2002) with companies signing deals with celebrities hoping that they can help them stand out from the clutter and give them a unique and relevant position in the mind of the consumer. According to Solomon (2002), the reasons for using celebrity endorsement involves its potential to create awareness, positive feelings towards their advertising and brand. Research has shown that celebrity endorsement can have an impact on the consumer’s attention, recall, evaluations and purchase intentions (Atkin and Block, 1993), Celebrity endorsement is a widely used tactic in marketing and much research

In further research, the positive impact that negative media exposure can bring to a celebrity’s table is simply because society loves to view the downsides and complains of other people. As a human species it is proven that we find negative news as a confidence boost to our own self. When we as humans fall and get hurt, or bounce off of things, or get hit by baseball bats as popular funny video shows and Youtube have proven, the negative attention in the media makes us feel better about our own lives, and our own surroundings. There was a study done on these facts depicting the changes of others’ self-esteem and how positive public images can actually cause a person’s self-esteem to be lowered. The result was that a negative image from a celebrity for a product endorsement can actually be helpful to protect other’s self-esteem (Sääksjärvi, Hellén, & Balabanis, 2016). These findings have been proven and effective in many products, from beauty and skin products for women, as well as products for men, health products, entertainment products, et al.

celebrities to fit in the society and to not feel different, which many people are doing in the

Celebrity Endorsements & Brand Building Indian advertising started with the hawkers who used to call out their wares right from the days when cities and markets first began. With this evolved a strategy that tried to benefit from the emotional attachment of the admirers or the fans of the celebrities; in the form of celebrity endorsement. In the report,I have focused on the impact of celebrity endorsement

Celebrities are defined as any, “well-known or popular person,” and by taking this definition into consideration, we can think of many people who fit into this criterion: including doctors, lawyers, and chefs to just name a few. However, these people are not necessarily considered celebrities. Our society usually considers a “celebrity” to be an actor, a professional sports player, or a rich person who has a television show about them and their life. Many people see celebrities as role models whom they strive to look like or act like because celebrities have fancy cars and nice houses, or because they get all the girls. Meaning, these are humans who are the most desirable, and many “normal” people wish they could be like a certain celebrity because of all the fancy stuff they have. But are these really characteristics people want to have, to be rich and famous? Do they think that their life will improve if they are put in the spotlight and given millions of dollars to be a “celebrity”? What most people do not see is the stress a celebrity is put under; whether it be about their next role in a big movie, the big game coming up on Sunday, or even just trying to keep their love life a secret. The media tries to capture all of these highlights of famous people’s lives so that everyone can see it, they use magazines, television shows, and social media to put out the next big story to catch anyone’s eye. Media also tends to bend the truth to make their story seem more juicy so