Media Perception : Turning Negative Press Into Positive Success

Do you think celebrity activism is a positive or negative thing? That’s the question. To me, I think celebrity activism has a very positive effect on society and should become more popular. More celebrities should become activists because activists have a long successful history, celebrity activism helps draw attention to all different kinds of issues & activism gives celebrities an opportunity to use their wealth for the good of something greater than themselves. Celebrity activism really helps out the less fortunate and gives back to the community. Since a lot of celebrities got their fame from the fans & paparazzi, they should be thanking them anyways. As you can see,

By stimulating people’s thinking processes, the media can alter the outcome of their viewers thoughts. If Beyoncé decided to do a surprise show in a small town of less than 100,000 people, the media could choose to cover the story

Journalism is an industry that provides a source of information and news for the public, while popular culture is a source of portrayal of the image of the journalist. Popular culture provides a glimpse and “shapes the people’s impressions of the news media”, whether it is portrayed in a positive or negative light. There is no denying that popular culture possesses a large effect on what the public perceives and thinks about journalists and the industry through how the characters, plotlines are presented. Sociologists have even argued that “popular culture’s depictions…of real world professions” have a major influence on the public’s realistic perception of that respective field. Thus, it is not a surprise that in the 1930s, journalist organizations deliberately advocated positive portrayals of the press in Hollywood. An example of a film that stands as a positive representation is The Front Page. Although the film presents reporters and editors “lying and hurting innocent people”, the audience is able to fall for their unique charm and charisma—they are brash, fast-paced, intelligent, composed, independent, passionate and investigative. They embody what America ultimately champions: self-reliance, drive for action and accomplishment. However, popular culture also perpetuates negative, unlovable notions that “journalists [are] hard drinking, foul-mouthed social misfits concerned with only twisting the truth”. In novels like John Andross written by Rebecca Harding

Everything celebrities say or do is noted by the media and usually gets leaked to the public very quickly. In comparison to the time period and media of the 70’s, in today’s world we are able to pretty much get any information on almost anyone at any given time. The levels of privacy have gone down due to the media engagement and the advancement of technology. The activeness of today’s media can be similar to that of the five thief’s trying to place recording devices in the Democratic Party’s headquarters. With every news story, any piece of information can be blown out of proportion and altered to appeal to a bigger audience.

The media plays a huge role in what people think and do. It can hinder people from seeing who they really

In the article, “ The Impact Celebrities Have On Our Lives,” Deborah King explores the issue of celebrities impacting our lives, both negatively and positively. To begin with, she mentions that, today, we are overly obsessed with celebrities, whether they are positive or not. The author demonstrates that negative celebrities are more well-known than positive celebrities since they are mentioned on the news due to their salacious actions. Furthermore, King mentions that there are many positive celebrities that are famous despite the negative ones. In addition, she emphasizes that even positive actions performed by celebrities can get on the news, not just negative actions are publicised. Finally, King concludes the article by mentioning that

Have you ever wondered what influences us to behave the way we do? Look a certain way? Or even looked for an explanation to what causes us to apply a certain perspective regarding personal and controversial issues? One of the answers to these questions may revolve around the influence we absorb from celebrities. A definitive term for celebrity is an iconic figure to a category or group who has achieved success in one or multiple aspects of their lives. As a result, these individuals have drawn in publicity and fame. Over the years with the advances in media and other forms of communication, celebrities have become topics of discussion worldwide, rather if it’s at school, with colleagues or at the dinner table, it is fair to say that

Since ancient times, people have always admired celebrities, putting them above themselves as if they were gods. In her article, The Impact Celebrities Have on Our Lives, Deborah King feels that our “obsession” with celebrities is unhealthy. However, I agree with Collin Palmer’s short essay response, where he states that having an “obsession” with a celebrity isn’t as deleterious as King portrays it to be.

Celebrities are everywhere in the news, the latest gossip appears in the weekly magazines without fail. Whether they be an actor, athlete, dancer, designer, model, singer or just rich; there is someone out there who is watching that person like a hawk, not letting a single breath go unnoticed. Such is the life of the rich and famous, under the incessant gaze of journalists and the paparazzi. Lives that many people take a great interest in and admire to the point where others would liken this great interest and admiration to a cult-like worship of celebrities. This is a brief description of what I think to be celebrity culture.

A celebrity is more than just an individual. As O’Shaughnessy and Stadler describe in Media and Society, they are the sum of everything affiliated with them from carefully planned promotions to uncontrolled publicity. Therefore, the celebrity cannot exist without the audience. The audience creates the celebrity from their intertextual and extratextual knowledge; in other words, from the celebrity’s performances as well as external sources. Whether these two personalities connect or disconnect determines whether they are seen as

The whole process of media reporting is a vicious cycle. People should realize celebrities are almost completely legally unprotected from the constant media attention and the scrutiny that comes along with it. Nordhaus (1999) wants people to realize current laws are not designed to protect celebrities the way they should be nowadays. He believes that more laws should be enforced to protect the safety and lives of famous people. Nordhaus also states that the “media attention has resulted in a complete loss of privacy for the individuals involved,” which is a huge negative aspect of being a celebrity.

These promote not only the products, but also the moods, attitudes, and a sense of what is and is not important. Mass media makes a possible impression of celebrity. However without movies, magazines, and news media to reach across people all over the world people could not become famous. In fact, only political and business leaders, as well as the few notorious outlaws,

Celebrity endorsement is a billion dollar industries today (Kambitsis et al., 2002) with companies signing deals with celebrities hoping that they can help them stand out from the clutter and give them a unique and relevant position in the mind of the consumer. According to Solomon (2002), the reasons for using celebrity endorsement involves its potential to create awareness, positive feelings towards their advertising and brand. Research has shown that celebrity endorsement can have an impact on the consumer’s attention, recall, evaluations and purchase intentions (Atkin and Block, 1993), Celebrity endorsement is a widely used tactic in marketing and much research

The downside of fame is the interference of the media in one’s life. Stories concerning celebrities are likely to attract customers, just for entertainment purposes. Celebrities’ life is publicized, criticized and mocked at. Reporting celebrities downfall seems to be particularly appealing to the public, and it seems that hardly a day passes without the news reporting a celebrity’s’ downfall. Some people are obsessed with famous people, their life styles, and have desire for more information. Media’s negative role destroys the famous people’s lives. Famous people deserve privacy and respect. This essay will discuss the unfair treatment received by famous people from the media.

Celebrity culture is a growing issue that has been cultivated by the prosperity of social media in the modern world. Celebrity culture effects society in many different ways both positive and negative, such as celebrities being portrayed as role models in the media, and corporations using celebrity endorsement to gain clients from the existing fans of the celebrity used. The first article, titled ‘Celebrity, youth culture and the question of role models’ discusses how celebrities are portrayed as good and bad role models in the media based upon previous actions. The author of the editorial piece was ‘Kirsty Fairclough’ who published the article to ‘The Conversation’ on September 15, 2015. Fairclough takes the side of celebrities being irresponsible and not set for being role models of growing teenagers, as well as this, celebrities set extreme unreachable standards of physical beauty resulting in mental illness. The second article, authored by ‘George Monbiot’ is titled ‘Celebrity culture isn’t just harmless fun – it’s the smiling face of the corporate machine’. The opinion piece was published in ‘The Guardian’ on the 21st of December 2016. It debates the effectiveness of celebrity endorsement by large corporations in an attempt to reach out to existing fans of the celebrity. The third piece takes the form of a magazine cover from the magazine ‘Who’, the magazine publication was released on the 23rd of October 2017.