What Makes A Golf Course?

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The game of golf evolved from a similar game played in Scotland 600 years ago that involved sheep herders hitting pebbles with sticks that they found lying on the ground. Golf soon captivated the Scottish nobility and quickly spread throughout the United Kingdom and then the rest of Europe. Since then, golf has progressed from using crude sticks as clubs and playing on any open field to the innovative, aerodynamic golf clubs used today and well-manicured golf courses with artificial hazards ("A Brief History of Golf"). In order for a golf course to be profitable, it must be managed meticulously with constant attention given to effective marketing and proper maintenance. “Location, location, location,” the popular real estate saying also…show more content…
Advertising is most effective in areas with few golfers to attract adult beginners and at local schools and parks to get juniors. An orientation course must be offered to introduce the new people to the game, and the orientations must be when most people are not working or at school (weekends or evenings). Affordable lesson packages must be offered following the orientation to teach beginning adults and teenagers how to golf. Incorporating promotions, like allowing a junior to golf free with a paying adult, will also attract the targeted audience. It is imperative to follow up on everyone who buys a lesson package and remind them of upcoming events. Statistics show that if a golfer returns to the course 10 times, he/she will become a long-term customer ("What Makes a Successful Program"). During the winter, golfing drastically decreases and is nonexistent in the Northern U.S. where there is snow. However, there is still a significant amount of work to do in order for the golf course to survive the harsh winters in good shape. Putting greens must be covered with tarps or straw to prevent damages. Also, the greens must be occasionally checked for any ice covering the greens and broken promptly. Ice deprives the turf of oxygen, and the turf will die if ice covers it for an extended period of time. Winter is also the best time to take care of large projects since the golf course is inactive. Since the turf is dormant, winter is the best time to check the golf course’s
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