What Makes Motown Successful

Between 1964 and 1967 Motown recorded sixty top fifteen pop chart hits, fourteen of which were number ones. But Motown’s success was almost unfathomable to the music industry as a record label ran by an African American with African American musicians and producers. Berry Gordy, the founder of Motown, managed to create black music and commercialize it directly to a white American audience that was often times only willing to consume music that was at least covered by a white musician. This all occurred in the wake of the “British Invasion”, from 1964 to 1966, where young white Americans became drawn to male-dominated guitar-based groups. With Billboard’s decision to combine

In the early 70’s, the Vietnam War mainly caused this song to happen. When his brother came back from Vietnam, his brother told him horrifying memories that scarred Marvin. That is where the initial idea came from. From there Marvin went to Motown and composed this song with a group. The social conscience message of the song, “What’s Going On,” is that only together with love can they destroy the segregation that has imprisoned

Motown Records was founded in 1959 by Berry Gordy who turned his music production company into history’s most successful black-owned record label company.

Lastly there was the genre Motown which hit its peak of popularity in the 1960s. It brought a new rhythm called the “back beat” that was enjoyed because it was easy to dance to. Berry Gordy Jr. started the Motown Company in 1962 and brought up artists like Smokey Robinson and the Miracles, Little Stevie Wonder, The Jackson Five, and Diana Ross and the Supremes (Holland 109). All of these artists are well known and still listened to today.

Motown took the world over by surprise. The vivid and new sounds from Motown artists made screaming dedicated fans all over the world. With the addicted fans, Motown artists raised the bad and opened the eyes of those who thought African Americans would never amount to anything. Although there still happened to be racism, and prejudice, African Americans managed to become recognized and well known for their abilities. Not only were the Motown artists extraordinary talented, but they also were unbelievably strong and persistent for going against all those people out there who discriminated on them. They took the criticisms continued and went on with what they loved to do. One of the most famous groups during the

The Motown Museum in Detroit is truly a motivational part of America’s history; it stood for another way for African American voices to be heard on a much greater scale both national and even world wide. Motown has become America’s pop soul music for anyone and everyone.

On February 19, 1940 Smokey Robinson was born. Save for founder Berry Gordy, no one has been more connected with the recording empire in Detroit known as Motown than the great William “Smokey” Robinson. First he leads the Miracles singing Group then he did other things such as being a producing at Motown, writing sons for them, he also became very close to Gordy you can say he was his right hand man. Smokey Miracles were signed second in Gordy’s management and production company. Motown was just a big old family and everyone knows family have affairs. The Primettes best known as the Supremes because they had later changed their name. They ended up auditioning at Motown because they knew Diana Ross she was a neighbor of Robinson’s. Between 1960 and 1971 the Miracles was really popping they scored twenty-seven pop soul hits with their leader Smokey Robinson songs such as “You’ve Really Got a Hold on Me,” “Mickey’s Monkey,” “Going to a Go-Go” and “I Second That Emotion”.

Motown was established by Berry Gordy Jr. in the later winter of 1959. Then about 3 to 4 years later Motown Records,”was selling more singles and releasing more hits than any other record company.” (Classic Motown) Motown then soon became known as a central icon for many artists and just ordinary people. Motown had such a different and new sound that the people loved it and they wanted more. The love for this music has not gone away. People still listen and talk about the Motown sound and how it changed the way we looked at music. Motown created such fascinating sounds that would make you want to get up and dance. They would put soul, pop, and rock into everything they did. The best thing about Motown was that the artists and the bands and the recording people loved what they did they loved to sing dance play the instruments. This is what made them so successful that they did not have to try hard to love what they did.

I watched a video from the 50th anniversary presentations. The video I watched was about Rock and Roll, Segregation, and The British Invasion of 1964. It was lectured by Dr. Christy Talbott, and she first talked about the pre rock and roll period. The term Rock and Roll came from a song from the year 1938, that stated “My baby rock and rolls me all night.” Rock and Roll or also known as American Rock, was changed completely after the British Invasion came in 1964. The invasion turned Rock and Roll into what is known today as Rock, it made a change for the good. Musicians in the pre Rock and Roll era, sang about current events similar as we do today. The events they sang about was Segregation, North Vs. South inferiority and the wars that were happening at the time World War 2, Korean War and Vietnam War. THe artists of this time consisted of The Everly Brothers, Buddy Holly, Jerry Lee Lewis, Ritchie Valens and the most famous of them all Elvis Presley. Elvis Presley’s music was called “White man with an African American feel.” In 1959 Motown records in Detroit, Michigan hired an all black group called “The Temptations.” Their song “My Girl” hit number one on the billboards in 1964. The man that hired them was Berry Gordy Jr. Berry Gordy Jr also hired all black women groups as well, but unlike the all black male groups he dressed the women groups as white folk.

2.With performers like Stevie Wonder, Marvin Gay, the Temptations, and Diana Ross and the Supremes, Motown Records changed music history. Who founded Motown Records in 1959?

Berry Gordy Jr. started Motown Records in January of 1959 with only an $800 loan from his family and a passion for music. Within a few years of opening Motown Records, what started as a small Detroit record studio, they were selling more singles and releasing more hits than any other recording company. Motown became a cultural icon changing the way music was. Berry Gordy Jr. was known as the most successful African-American owned and operated record company which gave African-American artists a chance to record and sell their music. The embrace of Motown’s artists and recordings by the entire listening audience helped control racial barriers that had plagued the country since its establishment. In its classic era, the eventful music scene of the 1960s, Motown’s artists were among the most popular, establishing a standard of excellence and sophistication that has never been exceeded.

This paper will be an updated version of my last paper which talked about a portion of Barry Gordy's background, Diana Ross and the Supremes, the Four Tops, Smokey Robinson and the Miracles, the Temptations and their start at Motown. How Motown was the first American music label owned by an African-American, the first music label to successfully market black artists to white mainstream audiences. How Motown was responsible for discovering, mentoring, and perfecting a lot of American popular music's most influential and successful artists and the best albums and artists and what new artists have entered Motown.

In the music industry, Motown records had a profound influence on up and coming artists and those

This judgment began unexpectedly to spread as African American music, especially the blues and jazz, became a worldwide sensation. Black music provided the pulse of the Harlem Renaissance and of the Jazz Age more generally. The rise of the “race records” industry, beginning with OKeh’s recording of Mamie Smith’s

Establishment of Motown in April 1960, granted opportunities to young African-American singers or a platform to reach vast audiences, were in the past were subjugated. Motown provided various church gospel singers like Sam Cooke, Stevie Wonder, Marvin Gaye and others to showcase their talents. Writes Ricky Vincent: “The music followed the people, as both matured and grew to new levels of independence and meaning”. (Vincent, 3) Sam Cooke’s brilliant “Change is going to come”, “Keep on pushing” and Stevie Wonders “Heaven Help us All”, are some of the great example of popular black music. The song’s depicted decade’s long struggles and racial brutality faced by blacks, and challenge society to change the status quo. Vincent Writes “Music that went beyond the personal issues, dealt with higher forces and spoke of the society.”(Vincent, 4)