Briefly, define what organisational culture is and what organisational identity is.
ORGANISATIONAL CULTURE ORGANISATIONAL IDENTITY
• Basically, this is a set of adopted and accepted values, norms, customs, attitudes, beliefs, and behaviours, traditions that govern the ultimate conduct of people within any given organisation or company.
• It reflects the mentality, work ethics, policies and procedures of the organisations.
• It is that which is ingrained in the behaviour, conduct and perceptions of employees in an organisation that brings out, shapes or moulds the “personality” of an organisation.
• Organisational culture is that strong unique component of culture that is created by an organisation that bears a distinct atmosphere that brings either a sense of belonging, can make someone what to be associated/identified with the organisation or vice versa. • Organisational identity is that component which is central, enduring and distinctive about and
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This can be achieved through asking the questions, “Who are we” or “who do we want to be” as an organisations.
• Organisational identity is the bridge between the organisation’s position on the outside environment or market place that is drawn on the foundation of the organisational culture.
• It lies on the internal views of its drivers, the human component of it all and the views or feelings of an encompassing atmosphere that attracts a spirit of association/belongingness and partnering with the organisation that employees and/or even outsiders feel drawn to.
• It reflects structure which encompass business registry, performance on the stock exchange, production of financial statements and tax liabilities or obligations.
• Based on the organisation design, colour for monothilic identity, logo and its corporate name, these are reminiscent of organisational identity.(Olins,
beliefs and values of the people in the organization.. The best way to do that is to start with
The corporate identity is not merely the “the most important reason or purpose for someone or somethings existence.” (Webster, 1828) Paul Verbinnen coined the phrase as “intrinsic identity.” (Doorley & Garcia, 2015) The intrinsic identity of a company is what the company stands for and what they wish to portray to the public about themselves. If the company has a good idea of what the corporation’s intrinsic identity is, they can build on their performance, behaviour and communication and therefore increase their reputation.
An organization, in its simplest form, is comprised of people brought together to achieve a common goal whether it be solving a problem, selling a product or providing a service. The existence of the organization is wholly dependent on the collective body of individuals involved and it is these individuals that are the driving force behind the success or failure of a company. The relationships that connect the people within the organization dictate how the culture is developed and perceived.
A descriptive methodology will be used to determine the current culture of the Organisation, through research and survey from the Organisation’s website and from current employees. This is going to give us a general picture of the current culture and also analysed to determine how effective the current culture is.
Organizational culture is the personality of the organization. Culture is comprised of the assumptions, values, norms and tangible signs (artifacts) of organization members and their behaviors. Members of an organization soon come to sense the particular culture of an organization. Culture is one of those terms that are difficult to express distinctly, but everyone knows it when they sense it. For example, the culture of a large, for-profit corporation is quite different than that of a hospital which is quite different that that of a university. You can tell the culture of an organization by looking at the arrangement of furniture, what they brag about, what members wear.
A belief in what the organisation is looking to achieve will allow individuals pride and drive to motivate them.
Organisational culture describes the values, beliefs and behaviours which provide norms for the environment of an organisation (Anon., 2012). The culture of an organisation sets out to provide structure for employees within a business and often culture shows to be a strong factor in certain organisations. Edgar Schein, a culture theorist explains that the definition of organizational culture must be general otherwise factors may be eliminated which may contribute to culture within a business. (Anon., 2007). Culture impacts on the working procedures in which a business performs and effects the way in which the organisation is run on a daily basis.
Defining the identity includes the businesses mission statement, philosophy, and how it wants to be seen by other companies and consumers. In order to find the information of a company to define it and create its mission statement, the information needed is already established by how the company does business. For example, a company who cares about the environment will recycle, use renewable energies, handle their waste properly, etc. The information provided about ToolsCorp is not actually enough information to provide the identity and mission statement.
A way of thinking, behaving, or working that exists in a place or organization (such as a business)
By encouraging people to become part of the culture and making goals consistent, it brings about this idea of reshaping individuals within the work place. In this context, individual identity refers to ‘a work-based self-concept, constituted of a combination of organizational, occupational, and other identities that shapes the roles a person adopts and the corresponding ways he or she behaves when performing his or her work’ (Walsh and Gordon, 2008, p47). This highlights the idea that in different organisations, individuals will act differently in line with either the rules the company sets out or its culture. However, it is important to recognize that identity within the workplace is only one aspect of an individual’s identity. To further this, Watson, 2006, p96) highlights the concept of process-relational thinking and how this implies that identities are adaptable and tend to change ‘as the person shapes and reshapes
Based on the society of interdisciplinary business research, corporate identity has eight different determinants that are corporate design, corporate culture, corporate vision, corporate, industry identities and auditory. The term of CI design was first put forward by American in the 1960s,which means the enterprise management concept and spirit culture, using the whole communication system, especially the visual communication system, convey to the enterprise internal and public, and make it produce a consistent identity or values of the enterprise, so as to form a good corporate image and sales promotion product design system. CI includes mind identity, behavior identity and visual identity. Firstly, MI is a specification of mind, do is thought, how to walk one, must have a set of enterprise culture philosophy. It is the enterprise management macro and micro political instructor, playing contradiction adjustment role in the enterprise. Secondly,BI is corporate leadership and the worker's behavior norms because it is nonsense if there is only
As alluded to in Identity Work, the underlying link between people and their organizations is a sense of identity (Beech, Macintosh, & Mcinnes, 2008). A sense of identity guides individuals in how they feel that they are a part of an organization. The identity of people in organizations is a vital aspect for any leader to focus on, as identity is greatly associated with job outcomes. As found in a study of German banks, the strength of identification with a group and the self-esteem derived from membership in that group results in consequent higher job satisfaction and lower turnover ((Beech, Macintosh, & Mcinnes,
The shared characteristics and, in some cases, perception of employees create what is known as organizational culture. A strong culture constructs a unified employee atmosphere, whereas a weak culture lacks a shared sense of distinction between employees. An employee’s heritage or individual culture, although different than, affects the overall organizational culture of companies. Like society, sub-cultures exist within organizations. Formed by departmental function, geographical location, and/or the personalities of employees, sub-cultures include employees who continue to adhere to the organizations’ overall culture, but have additional independent characteristics. Employees’ individual heritage, along with the culture and
Architecture and design Architecture and design hint at the underlying assumptions regarding internal integration. Greeting rituals are not to be overlooked by their importance. Formality is expressed by greeting with their last names, the formal version of ‘you’ and titles. Making contact, dress codes, written versus verbal contracts are important. Beliefs and values There are different criteria for success and they differ in who is the most important: the customers, the employees or the stakeholders? But what is management exactly? A popular job-orientated and pragmatic definition is ‘getting things done through other people’. A people-orientated definition is ‘developing people through work’. Beliefs about who is the right manager, what is management and what constitutes success are ultimately linked to values which indicate what is considered to
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