What Services And Products Does Your Company Offer?

5. Describe at least three characteristics that you want people to associate with your brand. (1-3 sentences. 3.0 points)

Differentiation, symbolism and easy to remember are the requirements to be met by a good logo design. In addition to adapting to different uses, such as in black and white, dark background, small or promotional applications.

I believe that many companies use logos as a way of advertisement as this automatically establishes a type of brand recognition and on the spot advertising with little to no money actually being put into ads, television commercials, etc. Take for instance the McDonald’s logo. Worldwide, the population recognizes the golden arches as a brand for the company and the food it produces. It is used in such a way that when an individual sees it, they know right away that it is associated with McDonald’s, as the red box and golden arches are one of a kind and many people are introduced to the brand as a child through the “Happy Meals” that they offer instantly establishing a connection that seems to take a foothold across time from childhood to adulthood.

L.L. Bean is a brand with strong roots in Maine, and their products and services embody their love and appreciation of the great outdoors. Employees of the company are likely to be active and enjoy an outdoor lifestyle, which puts L.L. Bean in a great position to use its own products and services to enhance the total compensation for its employees. Bean maintained a philosophy that if the employees were passionate about the company and the outdoors, then the customers would also be. Profit sharing with employees was a foundational belief of Bean, and employees were greatly rewarded when the company performed and exceeded expectations. A few of the products and services that Bean used to enhance total

To compete with others industry, for our new product we must first know our competitor and the current industry technique by mapping the competitor’s landscape then act as a customer who mean putting themselves inside of their minds. Be knowledgeable about your business. Know all the loop-holes, hire outside consultants who are familiar with the marketing mix. Utilize the four P’s, price, place, promotion, and product.

Imagine you are part of a strategic planning group at a large corporation that is considering developing a new proposed product. The marketing director has asked your team to do a competitive market analysis to determine the product’s potential success. The analysis will focus on your primary competitor in the product’s market.

Fashion designer logos are intended to be the "face" of a company. They are graphical displays of a company 's unique identity, and through colors and fonts and images they provide important information about a company that allows customers to identify with the company 's main product. Logos are also a shorthand way of referring to the company in advertising and marketing materials. Hollister’s highly effective marketing strategy used to target consumers is their logo. Their logo contains a picture of seagull that may come in many different colors or fonts, sometimes they’ll use other

When you start a business you will get competition with other bigger shops. You can use this to for marketing that take advantage of their weaknesses, and how you improve your own business. All businesses face competition. Even if you're the only restaurant in town you must compete with cinemas, bars and other businesses. Say if you did own a restaurant and you mess up on an order or you are rude to the customer because they dropped something like a plate,cup etc. It will have a bad reputation on your shop and will tell other people not to go there because of the reason and your business will go down and you will lose profit.

This practice brief will focus on the eight building blocks of branding to establish brand integrity among your stakeholders, so that they will know, trust and continually support your program. For help to customize for your specific program the brand logo and brand identity that are pre-requisites to brand integrity, email ofa@saintwallstreet.com.

The logo helps with brand recognition too. If you do not have one, we will need to have a logo designed quickly. For proper functionality, I will make sure that the logo is linked to go back to the home page and other main sections of the site. This will help the users browse easier and faster. In designing the website I will add the following elements: search bar, product categories, product images, product descriptions and prices, ecommerce shopping cart, shipping delivery process, and shipping rate chart.

A logo outwardly speaks to the character of a business and along these lines it assumes an imperative part in business' marking. As it is an innovative workmanship that makes a brand effortlessly identifiable, it ought to be articulately outlined with expert mastery and innovativeness.

They defend their market from competition by benchmarking their value chain costs against the competition.

Competitive Analysis To conduct a competitive analysis is a necessary part of an organization’s marketing plan to establish the growth of their product or services offered to the public. They have to evaluate their competitors in terms of their products or services, its profitability, growth pattern, marketing objectives, strategies, and structure. Through this analysis, it can help them determine the strengths and weakness of their competitor and may devise a business plan to effectively be on top of the competition, which can be used at their advantage. (Entrepreneur Media Inc., 2014)

Examine three barriers that you believe represent the most significant obstacles to an effective competitor analysis. Propose a strategy to overcome each of the three barriers that you have identified.

Competitive analysis is an important part of your business plan, there are a lot of different alternatives in the market, costumers usually look for different sets of values to focus on, benefit levels and what does the item include when they are choosing where to buy the product from. Even though costumers usually choose similar products to those alternatives, and that’s where competition is created.