“Making Sure That Marketing Decisions Match the Business Strategy”
1. Comment of this statement: “Strategies most often fail because they aren’t executed well. Things that are supposed to happen don’t happen.”
A successful business strategy can help companies effectively execute and stay ahead of the competition. Maintaining strategic direction and relentlessly executing - rather than reacting to competitive conditions - is the most consistent route to success. Along with a successful strategy, a company needs to focus its culture and align it with employees. Aligning the right people in the right roles with the right strategy for your business will lead to organizational success.
2. Distinguish among the four fundamental business
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They defend their market from competition by benchmarking their value chain costs against the competition.
Customer Centrics offer high-quality products with exceptional customer service at lower prices than Pioneers but higher prices than either Fast Followers or Cost Leaders. Customer Centrics target narrow segments in order to develop close relationships with customers while providing high-quality products. They place a high emphasis on understanding their customers.
3. What makes a successful Pioneer? A successful Cost Leader?
A successful Pioneer is both customer and innovation-oriented, patient and have a decentralized marketing organization with a high proportion of marketing specialists. Pioneers target innovations and early adopters and are therefore very proactive in their product development efforts. That requires a successful Pioneer to devote a significant effort to marketing research. The successful pioneer will also devote resources to educating customers and stimulating demand for the product through advertising.
The Cost Leader has the opposite strategy of the Pioneer. Cost Leaders places lower emphasis on product innovation and have a decentralized marketing organization. Instead, they are internal-cost oriented. To be successful, Cost Leaders must focus on process innovation that improves production efficiency over product
3. The policy should be changed and this impact AAA to acquire more Wholesalers and grow their profit margin by allowing the label.
Top managers develop long-range plans, called strategic plans that define the company's overall mission and goals. Strategic planning focuses more on issues that affect the company's future survival and growth. To develop strategic plan, top managers also need information from outside the company, such as economic forecasts, technology trends, competitive threats, governmental issues and shareholder concerns.
Cost leadership strategy is used by firms to surpass their competitors by reducing their cost from production of goods or services and is part of the business level strategy (Hills et al, 2007). There are four factors that influence a company’s ability to build and sustain a competitive advantage: efficiency, quality, innovation and responsiveness to customers. These factors allow a company to (1) differentiate its product offering to create greater perceived customer value and (2) lower its cost structure, which will then build a competitive
that one strategy is better than the other and this notion could typically give one side an
Previously, the businesses were focused on being product centric, but times have changed and being customer centric is much more important. If you are wondering exactly what being customer centric is, then you have stumbled to the right place. Being customer centric is when you place focus on the customer and understand his or her needs. You keep the customer’s interests in mind and you are able to handle complaints, fix and resolve problems, and delight to every customer.
Without emphasize the price and product strategies previously discussed, a brief analysis of the marketing mix underlines some other specific traits of the company. An interesting aspect is represented by promotion. In the solar Industry a great part of the promotion effort lies in the downstream, and this is where SolarCity put a greater effort: on the 2,510 employees (2012), 661 work in sales and marketing and 248 work in customer care (SolarCity, “SolarCity annual report 2013”, SolarCity, 2013). SolarCity promotion relies mainly on a well-trained direct sales force used for what the founder calls in-house sales. The direct-sale force is backed up by a call center and a cross-promotion channel partner such as Home Depot (home improvement supplies superstore) and customer referrals. It is also true that not all of the promotion effort lies on the downstream of the industry. Customer sensitization, especially in a young industry such as the solar one, is a shared need and in addition seen the involvement of government in the industry join effort may become a necessity. To fight the opposition on the “Net metering” and the planned decrease in governmental subsidies many solar companies formed trade associations for lobbying purposes and industry-wide advocacy groups. In addition all companies in the industry are active supporter of various “green initiatives” aimed at the sensitization of potential customer toward a “sustainable lifestyle”. Solarcity also
protecting existing products and existing markets as we can see in Figure 3 (Johnson,Scholes, & Whittington, 2008, p. 258).
In UK, the consumer market for P & G is matured and there is very little possibility to expand the market. In contrast, the emerging market outperforms the mature markets like UK over the forecast period putting P & G in a valuable position. In case of the market of UK the company is eroded the market shares in a number of categories like bath and shower where Unilever is doing well now a days. P & G produce health care and beauty care products mainly for women which cannot attract the most of the male customers.
When looking to add a new product to the market, traditionally five steps occur in marketing research and lead to marketing actions. Of these five steps, step number three covers the collection of marketing data. Marketing data can be collected through either primary research or secondary research. The goal of this assignment is to describe both primary and secondary research, provide examples of each and determine how the author’s organization could benefit from each. The author will begin with a description of primary marketing research.
Marketing & Sales Manager: Will be responsible for planning, developing, implementing, and evaluating advertising, merchandising, and trade show promotion programs; developing field sales action plans, and creating and maintaining online presence, including social media action plan, website and e-commerce capabilities. Will develop and evaluate retail sales opportunities in natural food stores, coffee house partners, boutique retailers, day spas and hotels. Works closely with CEO and Operations Manager to make improvements to existing products, develop new product lines and offerings and grow the Uncommon Ground brand. Reports to CEO.
Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.
Empirical articles are those in which primary data was used. Chose an empirical article and critique i.e. discuss its Strengths and Weakness and how it could have been Improved
For a company to be successful it must have a solid plan from the inside out. There are hundreds of moving parts of a company and it can be a complicated task to ensure that all parts of the company are able to move in sync and perform well and efficiently. For a company to ensure that they are moving in the right direction companies often rely on analysis of their own company and other companies to gage where they stand in respect to their current plans and strategies. One of the most important aspects for a company is their business strategy and the way in which they approach their respective markets. Without a solid business strategy a company will not be able to be successful and will fail to achieve success.
The proposals that we are going to depose are a planning of continuous action in order to confront the challenges, which BT confronts. The most important factor is considered to be the fact that the marketing environment changed rapidly after the deregulation of the telephone industry. Up to then BT was operating as a monopoly, ignoring the competition and ways to face it.
A company having low cost leadership when extends its thinking to the value its customers expect, can further strengthen its strategic position in the