Essay on What Women Want

Decent Essays
Marketing Assignment
What Women Want

“What women want’ is a classic comedy produced by Paramount Pictures and Icon Production starring Mel Gibson and Helen Hunt. The movie is also a wealth of marketing aspects. Value for customer, clients and partners and society at large was determinant factor to successes and failures throughout the movie. Marketing the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large is imminent in every aspect. Mel Gibson (Nick Marshall) in the movie is a marketing consultant who focused on increasing sales and market penetration basing his strategies on male stereotype: an
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Critical thinking plays a huge role in McGuire’s life. Nick using his hidden powers was able to steal Dorsey’s ideas and claimed glory with the Nike account. Nike, a multinational firm that operates sales and productions in several countries, wanted to empower women with their new line of products. This is an example of gender and age segmentation where the main focus was on young females. In the United States of America, women handle 75% of family finances and make or influence 80 percent of consumer purchases. In the movie it was mentioned that the fastest growing segment of consumer where women between the age of 15 and 24 which is the female generation Y the millennial generations. A big focus of the commercial Nick Marshall and Dorsey McGuire produced for Nike was on women acknowledgement. The need Recognition was the factor that turned the presentation to a successful sale and wowed the Nike executives. Because a want is the way a consumer addresses a need with all created stimulus around them the key is how to make the stimuli relevant to a purchase decision. “The presentation is an acknowledgement of women and a representation of a marketing strategy. Market Orientation: the marketing concept is a simple and intuitively appealing philosophy that articulates a market orientation. It states that the social and economic justification for an organization’s existence is the satisfaction of
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