Whirlpool Internal and External Analysis

The fifth country that was visited was Switzerland. Switzerland spends 11.6% of its GDP on healthcare. Citizens pay $750 a month for premiums. If you are too poor to pay for your premiums, the government will pay. Citizens pay 10% of the cost of services for a co-pay. Switzerland also used the “social insurance” model. 95% of the population already had voluntary insurance when they country switched systems. All citizens are required to have coverage. Switzerland shows that in a high capitalist nation with powerful insurance and pharmaceutical industries, universal coverage is possible. Insurance companies are not allowed to make a profit off of basic care and are not able to select only young and healthy applicants. The government sets the prices on drugs, but the insurers and providers negotiate on all other prices. Switzerland has the second most expensive system behind the U.S. The Swiss do not have gatekeepers, some insurance plans may require them or may give a discount for using them.

If you could market for any brand in the world, what would it be and why? (Please keep answer succinct; 2-5 sentences)

Market researchers would like to know if customers prefer a well-known brand over a generic brand of soft drink…

As an individual, Brand name heavily influences my purchasing decisions. I am usually aware of current trends and popular brands and have a tendency to select these products. It applies specially to my selection of clothes and shoes. I believe this is due to very strong and present marketing campaigns from brands such as, Nike, Adidas ECT. As well as the influence of peers.

How can these nations afford healthcare for their people and maintain quality healthcare? Each country has a slightly different delivery model, but with the same results, healthcare guaranteed for every citizen.

Identify at least two other competitors in the same industry, and explain why you prefer your selected brand over the competitors.

In understanding some of the reasons health care in American is so expensive, one reason centers around cost. In the United States, when a person has a doctor's visit, it cost more than when someone in Mexico goes to the doctor. In part, has to do with the price per unit of health care in the United States. Everything from imaging scans to prescription drugs, nearly everything costs more when it is prescribed in America. Take for example the heartburn medication Nexium. In researching the cost, here in America Nexium cost $215 and $23 in the Netherlands. Nearly all other countries have some form of price controls. These other countries government negotiates with drug companies and device makers for lower prices. Thus, the government has the

§ Five dominant competitors: Red Bull, Hansen Natural (Monster), Pepsi (Sobe Adrenaline Rush, AMP), Rockstar, and Coke (Tab, Full Throttle)

Brand competitors and the diversity of choice that is available to consumers, puts brands under pressure to offer high quality products and service, excellent value and a wide availability (Clifton et al., 2009). Brands must differentiate themselves from the competition and create an unforgettable impression.

For instance, McDonald's is a well-known brand for its fast paced service. For buying McDonald's food, customer will think about food content and the values against the money, effort and compare McDonald's with Burger King and Subway and select the one that gives them the greatest delivered value.

Centralized Pricing – no wonder it takes 110 days to reprice its entire product line, when you are trying to manage an 180,000 line report. The centralized pricing will make Whirlpool more competitive in its 170 countries worldwide. Very smart move.

Aside from accentuating on client behavior, consumer satisfaction likewise plays a vital role in deciding on the real revenue-boosting factors offer more priority to a business decision that ends up in customer loyalty. Studies show that the Coca Cola Company has the most exceptional reputation as far as the field of manufacturing of soft drinks is concerned. It was even granted as the fifth best in the section of most recognized bodies in the year 2013 across

There are more than 900 registered brand names in the US. The top 10 brands are marketed by the 3 leading US soft drinks companies which are Coca-Cola, PepsiCo and Dr. Pepper/7up. The cola flavor is the most popular of carbonated soft drinks in the US with 65.7% of the market share. The orange flavor comes in 3rd with only 3.9% of the market share. As far as market segments are concerned there are only two segments; the regular carbonated soft drink and the diet carbonated soft drink (Kerin & Peterson, 2007).

The case explains the economics of the soft drink industry. There activities that add value to consumer at nearly every stage of the value chain of the soft drink industry. The war is primarily fought between Coca-Cola and PepsiCo as market leaders in this industry; who combined have roughly a ninety percent market share in their industry. The impact of globalization on competition has allowed both of these major players to find new markets to tap which has allowed each continued growth potential.

Branding is all about differentiation. Stephen King said; “A product is something made in a factory; a brand is something bought by a consumer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a brand is timeless.” This is the very root of why companies should brand their products. Brand equity is a massive asset to the company. It is relatively easy for a company to replicate another company’s physical assets as well as their logo and packaging etc. However it is the brand equity that cannot be replicated. This is where the competitive advantage stems from. A perfect example of this is Pepsi and coca Cola. In a blind taste test, the result indicated that the majority of Americans, in fact, favour Pepsi over Coca Cola. Coca Cola is the number 6 brand in the world and Pepsi doesn’t even reach the top 50. Coca Cola’s huge success is entirely to do with its effective branding which has lead to massive brand equity and it’s bottom line results speak for themselves.