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Who Is The Founder, President, And Ceo Of He Delivers Unlimited, Inc. Essay

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HE Delivers Unlimited, Inc. – Case Study Lisa Smith is the founder, president, and CEO of HE Delivers Unlimited, Inc. Smith is unware of how her HE Delivers is performing. For example, Smith is going into the third year of operations struggling financially. HE Delivers largest customer is delinquent in submitting payments and without timely receipt of payment. Also, Smith is trying to improve her credit score, continue operating without timely accurate financial statements, and without incurring any additional debt. HE Delivers has a portion of their business operating in a charitable capacity by serving those who are disabled and underprivileged. Smith needs to make pertinent business decisions to take control of her future as a business owner, and if not then HE Delivers will shut its doors for good.
Evaluation of Current Situation In Lisa Smith’s example, she has some of the same common challenges that small business managers face. Smith’s challenges include: cash flow issues, finding and retaining profitable customers, having too many overheads, and staying current. Compared to Tom Ewer 6 biggest challenges facing small businesses, Smith has four out of six challenges she needs to address if she wants to expand her business. “Tom Ewer list consist of: 1. Cash Flow Issues, 2. Tiredness, 3. Finding and Retaining Profitable Customers, 4. Motivating Employees, 5. Having Too Many Overheads, and finally 6. Staying Current.” (Ewer, 2016) Smith’s two main challenges

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