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Whole Foods Market By John Mackey Essay

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Whole Foods Market was founded by John Mackey as a healthy, socially responsible lifestyle that customers can identify with (Pearce & Robinson, 2013, p 29-1). The company differentiated itself from competitors by focusing on quality as excellence and innovation that allows them to charge premium price for premium products (Pearce & Robinson, 2013, p 29-1).
After 30 years of success it was felt that the limits had been reached and a new direction was needed. In 1978 Mr. Mackey opened Safer Way natural grocery store that provided only organic foods in limited selections and only catered to vegetarians. Thus, a merger with Craig Weller and Mark Stiles of “Clarksville Natural Grocery” was formed in Austin, Texas in 1980 (Pearce & Robinson, 2013). To compliment the growth, the purchase of Allegro Coffee Company in 1979 served as the distribution center and Pigeon Cove is now the seafood processing facility which was purchased in 1996. In 2003 Whole Foods Market purchased the Produce Field Inspection Office and Select Fish, that serves as the West Coast Seafood processing facility. Whole Foods Market also has eight distribution centers and seven regional bake houses and four commissaries (Pearce & Robinson, 2013 p 29-1)
Historically Whole Food Market has grown by opening new locations and acquisitions within affluent neighborhoods that target wealthier more educated consumers Pearce & Robinson, 2013, p 29-12). Whole Foods Market has been the number one supplier of natural

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