Whole Foods

1021 Words Jan 16th, 2013 5 Pages
Whole Foods Market in 2010
Core Values and Strategy
Wilmington University
Name: Whitney Newman
Date 1/13/13

Overview: Provide a brief overview of the company. Include such details as its history, present day situation, and any other pertinent information you think is helpful in understanding the company (points 5) * Whole Foods Market was founded in 1980 working with natural and healthy foods in Austin, Texas; it’s one of the world’s largest of natural and organic foods supermarkets. In 2009, the sales total $8 billion and had 289 stores in the U.S. The Whole Foods Market plans to come up with strategies to help improve the company but to do so understanding the core values plays a major role in the company’s planning. The
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2. Is Whole Foods’ strategy well matched to market conditions in the food retailing industry (one of the criteria for a winning strategy discussed in Chapter 1)? (points 10) * Yes, Whole Foods’ strategy is well matched to the market conditions. Their product line strategy is focused on providing natural, organic, and gourmet food and nonfood items to their customers. Whole Foods is recognized by the USDA as being a Certified Organic grocer by Quality Assurance International. This means that all their products are grown organically; the products are grown without the usage of pesticides, fertilizers, bioengineered, growth hormones, or antibiotics.

3. Do you think John Mackey has a good strategic vision for Whole Foods? Why or why not? What do you like/dislike about the company’s mission/vision “Whole Foods, Whole People, Whole Planet” that is set forth in case Exhibit 1? Do the mission/vision and the core values underlying it (case Exhibit 3) really matter at this company or are they just nice words and cosmetic window dressing? Explain. (points 20) * Yes I do believe that John Mackey has a great strategic vision. Now that the organic food market is a fast growing market in which he had gotten into this market segment at the right time and knew what he had visions on doing. What I like about the company’s mission/vision statement “Whole Foods, Whole People, Whole Planet” is because its all about a healthier world. Especially

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