Whole Foods

John Mackey and Renee Lawson Hardy, the co-founders of the current Whole Foods Market, simply wanted to provide quality healthy food to the American consumer. This was about three decades ago when the first store opened. According to Mackey, making money was not the first priory, but helping people to eat better was. Happily for Mackey and Lawson, the residents of Austin Texas were hungry, no pun intended, for just this type of product. At the time, though there were several small independent healthy food stores, there was not a full sized grocery store. This is what set Mackey and Lawson apart from their competitors, their enormous sized health food grocery store was a huge success and now Whole Foods Market (WFM) is not only a

John Mackey, founder and CEO, considerers that Whole Foods Market fast growing in the market has much to do with the preferential and distinctively mission with the selective products that they sell. Mackey’s vision was for Whole Foods to become a global

Whole foods strategy consists of high margins on premium and natural foods. They also offer a wide variety of prepared foods for affluent buyers. Managers are given freedom to stock their stores based on local tastes. Mackey also opposed the idea of unions because of their parasitic existence.

Whole Foods is a retailer that specializes in organic foods and it has done an excellent job of determining its target market and how to position itself. Instead of going head to head with large food retailers such as Wal-Mart, Whole Foods has found a niche market that works perfectly for itself. This niche market is one that prides itself on being health conscious and environmentally responsible and Whole Foods has done a great job of positioning itself in the same way through its environmentally safe actions and its use of the local community to stock its stores. However, as Whole Foods grows and expands, a person has to wonder if the company will be able to maintain this same position or will have to make

Whole Foods was established in 1980 with one store in Austin, Texas. Today, Whole Foods is the world’s largest leader in natural and organic foods. There are over 310 stores in North America and the United Kingdom. Whole Foods is committed to the finest natural and organic foods available, sustainable agriculture and have one of the strictest of quality standards. Whole Foods offers customers a wide variety of products. “Natural” refers to food that is free of growth hormones or antibiotics, where “certificated

Whole Foods Market is a leader in the quality and differentiation food business, they offer natural and organic products. Whole food market was opened in 1980 by John Mackey, Renee Lawson Hardy, Craig Weller and Mark Skiles. It was founded in Austin, Texas. In 1984, they start to expand their business out of Austin such as Houston, Dallas and later to others states within the US. In 2002, they entered the Canadian market in Toronto and they entered the United Kingdom in 2004 by acquiring seven Fresh & Wild stores (Whole Foods Market History, n.d). Whole Foods Market is ranked as the nation’s leading retailer of natural and organic

All in all, Whole Foods Market Inc. is the most influential organic food retailer in the word. It built its motifs centered around its social responsibilities. The company’s green mission, Whole Foundations, and Whole Trade Guarantee showcase its commitment and reslince in supporting and bettering the world’s community busing food as the

While the foods retail industry is highly competitive, Whole Foods has established a reputation and maintains a brand loyalty with its customers. Increased rivalry will occur in the larger grocery chains like Wal-Mart and Kroger, because of their flexibility in the products they can offer, and the pressures they can put on the sales growth and overall profits of Whole Foods. They have a larger cash and customer base, and the ability to better advertise their products, while Whole Foods still generates most of their

Overview: Provide a brief overview of the company. Include such details as its history, present day situation, and any other pertinent information you think is helpful in understanding the company (points 5)

John Mackey, co-founder of Whole Foods, along with Rene Lawson Hardy, Craig Weller, and Mark Skiles opened the first store in Austin, Texas in 1980. Mackey’s passion, philosophies, and belief that individuals should have healthy eating habits and healthy foods was the driving force behind opening the Whole Foods chain of stores. Although Mackey has been noted and criticized as being very outspoken when it pertains to health issues, one of his firm belief’s is that,

* In 1996 Whole Foods Markets acquires Fresh Field Markets picking up 22 stores located on the east coast and Chicago area for 4.8 million shares of common stock and an option for 549,000 additional shares. (Thompson, 2010; C-13)

Whole Foods has been adaptive in fitting its competitive strategy to its situation. The store first grew to prominence by being a stylish antithesis to the crunchy mom-and-pop organic grocery stores, providing a relatively normal but

Marketed as ‘America’s healthiest grocery store’ the company has successfully grown to 408 stores across the world with sales of $14 billion in 2014 (Whole Foods Market, 2015). The firm is positioned as an upmarket grocery due to the emphasis on natural, organic origins, and as a result are able to charge a premium for their products. Through efficiently running its operations and stores, Whole Foods are able to maintain healthy 4.02% profit margins (Financial Times, 2015) and operating margins well above the American grocery store industry average at 6.58% (Bloomberg, 2015). Looking at 2015’s quarter 1 figures it is clear to see that Whole Foods have had a hugely successful year with sales of $4.7 billion, up 10% from the same period last year. Furthermore, they opened 9 new stores and have signed a further 11 new leases.

The purpose of a business-level strategy is to create differences between the firm’s position and those of its competitors (Hitt, Duana, and Hoskisson). I think Whole Foods Strategy is differentiation. The store provides organic and natural food that are unique and valued to a certain market. Since the market of people perceived the product to being superior, they are willing to spend more money. Whole Foods Market is known to have more expensive products than most grocery stores. The company focuses on having the strictest

Whole Foods Market began in 1970 as a local supermarket. Over the past 31 years, Whole Foods Market has grown from a single store in Austin, Texas, to becoming one of the worldwide leaders in providing consumers with natural and organic foods. They have grown to over 300 stores in both North America and the United Kingdom. (Whole Foods Market, Inc., 2011) This report examines the chief elements of the strategy that Whole Foods Market has put into place. Also, it uses past financial data to provide an assessment of the condition of the company going forward. Those assessments include recommendations of future actions, along with concerns I have about the way the company is currently operating and some difficulties that may be on the way.