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Chapter 1
Projects in Contemporary Organizations
Copyright 2012 John Wiley & Sons, Inc.
Introduction
Rapid growth in project management In the past, most projects were external
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Building a new skyscraper New ad campaign Launching a rocket Developing a new product Opening a new branch Improving the services provided
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Growth lately is in internal projects
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How Project Management Developed
Credit for the development of project management goes to the military
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Navy’s Polaris program NASA’s Apollo space program Development of “smart bombs” and “missiles”
Project management has found wide acceptance in industry It has many applications outside
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& Maladroit Cosmetics Company Answer the questions at the end Lessons for an Accidental Profession Be ready to discuss the article and answer the questions at the end of the article.
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Directed Reading
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Microsoft Project 2010
Make sure that you have read the following chapters in Bunin:
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Chapter 1 Chapter 2
I will be presenting Project 2010 and provide you with some ticks of the trade. I will be using three or four manuals for my presentations.
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Answer. Successful projects are important to Hewlett Packard because from the successful project the organization makes revenue they get the capital to work on a new project. If the project is not successful company will suffer loss in terms of money, positive attitude around the organization. The HP puts too much Emphasis on project to be successful because project should be completed in the given time and money and should meet the expectations. If the project does not go well it will directly show up on the company future. Whereas the successful project will increase the reputation of the company and it will make the company’s future. If a project is successful then the organization can teach their employees to develop and
Introduction Sarah Donohoe, manufacturing engineering manager of the network laser printer division at Hewlett-Packard Company (HP), listened intently to her colleagues at the project review meeting for the development of their latest new product. With Sarah at the meeting were Jane Schushinski, marketing manager, Leo Linbeck, head of product design, and David Hooper, the controller of the division. The main topic for this meeting was the decision of whether or not to use a universal power supply for the next generation of network laser printer, code-named
Marketing and communications would come up with an ad campaign to launch the new service. This would include why the new service is good for the community and how it will better serve them.
| The Purpose of this project is to increase overall sales by developing new products, increasing productivity and national presence and reducing dependence on equipment suppliers.
expand their operations so that they can serve a large number of people in their respective
We have leveraged our experience with the highest need for our services into a new business model that will allow us to reach all of our customers much faster. That has necessitated an expansion in staff and the development of new job growth opportunities within our company.
Hints: How will you stay abreast of new developments in your industry? What new products do you have in development now, in addition to your flagship product?
Describe how the changes you have observed in the marketplace might lead to the need for new services.
* Offer great customer service experience at great value, which will essentially attract more customers and help build on their goals of 2016
In order to gain a big percentage of this ever growing cliental, we are to start building soon. This way we can grow as the demand for our services grow.
MISSHA has created a history in the cosmetic industry. Through MISSHA’s emergence and the remarkable success in early 2000’s, the low-priced cosmetics niche market created by them became bigger enough to attract many other companies.
Describe the company and the major initiative(s) they have planned for the next 5 years.
Makeup Art Cosmetics (MAC) was founded in 1985 in Toronto by Frank Toskan and the late Frank Angelo. The business plan concentrated on targeting young, fashionable females by creating cosmetic products which contain unique textures and colours. Using this strategy, the company targeted the ¡°hip¡± celebrities and other cosmetic influencers to gain recognition and market share in the younger consumer market. Since its inception, the company has grown to become a multi-national organization operating in over 180 locations worldwide. In the late 1990¡¯s, MAC was purchased by Estee Lauder, which has led to the alteration of the company¡¯s governance; the culture of the firm changed from that of an entrepreneurial-style with limited rules into
Our intention is to achieve the already given targets and also prepare BT for an opening to new horizons. In addition, in order to face the fast changing environment we have to introduce within the companies activities like cross selling and e-marketing.