Business Plan: Transportation Essays

Mike Sadle is the owner of Mike’s Wrecker Service in Huntsville, Alabama. Mike has been providing tow services in the Huntsville and the surrounding areas for the past 20 plus years. During that span, Mike has experienced firsthand the growth and evolution of the towing industry. The purpose of this project was to help Mike identify an area in his business where a significant contribution could be made to increase the overall success of the company. The goal was to present Mike’s Wrecker Service with a telematics solution that will not only bring added value to the company but also provide a significant competitive advantage.

Mike Sadle is the owner of Mike’s Wrecker Service in Huntsville Alabama. Mike has been providing tow services in the Huntsville and the surrounding areas for the past 20 plus years. During that span, Mike has experienced firsthand the growth and evolution of the towing industry. The purpose of this project was to help Mike identify an area in his business where a significant contribution could be made to increase the overall success of the company. The goal was to present Mike’s Wrecker Service with a telematics solution that will not only bring added value to the company but also provide a significant competitive advantage.

In fact, according to an article by Senior Care Marketer, “The senior care industry is booming and it’s just getting started as the baby boom generation cares for their aging parents and require care themselves as they transition into their own senior years. People sixty-five years and older represent the fastest-growing age group in the United States, and it is projected that the 75+ population will increase 70% by 2025. By 2030, 70 million Americans will be over the age of 65 – that's one out of every five Americans!”(Senior Care Marketer). With that said, there a number of competing firms that are seeking to reap the benefits of this growing industry. Sunrise Senior Living is currently the leading competitor in the senior care industry. However, there are number of other firms that are close behind including Brookdale Senior Living, Emeritus, Gentiva, Odyssey Healthcare, and ResCare.

Just like other parts of the world, the United States is no exceptional, it is an aging society. Between the year 2000 and the year 2050, the number of the elderly is predicted to increase by 135%. Again, the population of the persons aged 85 years and above, which is the group that will mostly require health and long-term services, is predicted to

- Explain the structures of the road and rail cargo industries and the current issues facing the industries.

Currently, The American Cancer Society is facing a problem with transportation that they hope to soon find a solution for nationwide. The number of people that are affected by cancer each year is growing, thus the need for transportation to and from treatment centers continues to grow as well. The Road to Recovery program is a wonderful tool that The American Cancer Society has implemented, but unfortunately it is not able to meet the ever growing demand for transportation. Due to the fact that this service is provided by volunteers, using their time, gas, and vehicles, it is not easy to secure the number of volunteers necessary to meet all of the transportation needs. This problem often leads to family members missing a substantial amount of work and putting their livelihoods in danger, patients rescheduling treatments, or even worse, missing necessary treatments. Within the local offices there is also a need for a volunteer coordinator due to the time and effort it takes to interview potential drivers, conduct background checks, secure additional insurance, and schedule the drivers with the patients. The volunteer coordinator position is completed voluntarily and is often another area of need for The American Cancer Society.

Express Trucking Company will be located in Miami. It’s primarily function is to provide customers with a variety of transport services, so that the merchandise can get to its destination on time and without damages or flaws. Not only good services, but also lower prices is what will put the company at the top of the list of the transportation world which is the main mission meanwhile the vision is to expand the business to other states so that the customers list can grow as well as the company. Express Trucking Company will be a sole proprietorship type of business and it will require some legal structure like licenses to operate the vehicles, a DOT number given by the Department of Transportation, an insurance for the trucks and for the loads since any damage to the merchandise can be very expensive, but none of those requirements will stop the company from giving my clients their best service out there.

Affiliated Transportation offers several luxury transportation options for executives to choose from. The stars of its showroom include a Lincoln Towncar L Sedan, a Mercedes-Benz S Class Sedan, a Chevrolet Suburban LTZ SUV, and a Cadillac Escalade ESV SUV. On the smaller side, the Lincoln will provide comfort and elegance, while the Mercedes-Benz will impress anywhere you go. If you’re bringing along your team, you may want to consider the convenience of the Suburban. Meanwhile, the Escalade not only is one of the finest vehicles in luxury transportation, but also provides a sense of privacy with its tinted windows.

Supreme Transit will promote itself as a new and modern company to younger, more forward thinking adults. To help get this message across to our target audience we’ll primarily advertise through digital marketing on popular social media sites such as facebook and twitter. To appeal to the lower income adults who use Supreme Transit the company will also advertise as a cheap and efficient solution to commuting by setting up direct marketing in lower-income areas. Billboards and posters will be put up in these areas describing Supreme Transit with words such as cheap, easy, simple, and flawless. These posters will also show the amount of potential money saved switching to the service as a primary way of commuting to work.

VICORO TRANSPORT, LLC has an opportunity to establish its competitive position in local transportation in the Texas market by selectively focusing its target market in the oil industry. The company has already experienced servicing this type of clientele and I believe that there is a growing demand for reliable, same-day Hot Shot transportation solutions in this customer base. VICORO TRANSPORT, LLC provides our customers with courteous, prompt and dependable transportation service. Our major competitive advantage is the enormous industry experience and solid reputation. The

-Growth in the elderly segment of the population will increased the demand for health care and the services of nursing homes.

Information about competitive transportation services will be gathered. Questionnaires will be distributed to students and faculty of Kent State University in order to gather customer insight. Also, a financial consulting firm will be hired to provide professional assistance.

Omni Logistics was established in the year 2000 and since then, this 3PL company has had a double-digit growth. With a total of nine locations in the US, Omni Logistics handles more than 175,000 shipments per year and 75% of deliveries include white-glove or managed delivery service. It does so by locating their offices on places convenient to population hubs,

ORION technology, however not required, but a helpful, added resource, helps drivers make better decisions by providing them with accurate road maps, so that the drivers can work efficiently and effectively, but most importantly safely, in delivering their packages to their customers in a timely manner. This not only helps promote the business, but increases overall productivity. This also leads to more satisfied customers. ORION provides new and old drivers with important information based on current travel time and providing suggested roadways. By ORION helping to provide drivers with this helpful information, this helps steer drivers in ensuring to making better/expert decisions, which in the end saves time and leads to happily, satisfied customers. Being that there are so many ways that drivers can perform their deliveries, ORION provides steps to making it that much easier for drivers to perform their routes and deliver all of their packages efficiently. However, product costs are a major factor and it is said that the ORION algorithm, “which has taken ten years, is estimated at hundreds of millions of dollars to build.” (pg. 114) However, it is said to be the most effective resource and tool that can make the

People: Company deploys various innovative strategies and technologies such as ORION routing system, UPS My Choice service and UPS Access Point locations, to cut down the unnecessary miles and give