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Why Companies Use Marketing Channels

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Why companies use marketing channels and discuss the functions of these channels performance.
To create value for customers, most of companies cannot go it alone. It works within the whole network of partners and network delivery of value to accomplish this task. Trademarks and individual organization and not compete, fully connected networks worth doing. Most producers use intermediaries to bring their products to market. Forged a marketing distribution channel or a set of interrelated organizations involved in making a product or service available for use or consumption by the consumer or business user process channels. Through their contacts, experience, specialization, and the size of the operation, usually offer more brokers for the
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Amazon also offers international shipping for several other countries for some of its products.
In 2015, Amazon surpassed Walmart as the most valuable retail stores in United State.
As shown in the Amazon, a good distribution strategies contribute strongly to our customer value and create a competitive advantage for the company. But companies cannot achieve value for customers by themselves. Instead, we must work closely with other companies in the delivery of the value of a larger network.
Amazon.com changed the face of retailing and become the “Walmart of the Internet” to sell everything and anything without the use of physical stores. How channel members interact and how they organize to perform the work of the channel.
The channel will be most effective when each member of the tasks that could be done better is assumed. Ideally, because the success of Individual members of the channel depend on the success of the overall channel, all channel firms work together seamlessly. We must understand and accept their roles, coordinate goals and activities, and cooperation to achieve the overall objectives of the channel. Through cooperation, they can feel more effectively, and service, and to meet the target market. In a large company, the formal organizational structure assigns roles and provide the necessary leadership. But in the distribution channels consisting of independent companies, it has not been formally set of
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