initially seeking.
Upon reflecting back on all the MBA courses that I have taken, it has become clear to me that the knowledge that I have obtained through these courses was significant in that it allowed me to efficiently understand the challenges and subsequent strategic decisions would have on an organization such as Big Rock. More specifically, in terms of quickly understanding the current challenges facing Big Rock, my accounting and finance courses were crucial in allowing me to quickly review Big Rock’s financial statement, which subsequently allowed me to effectively gauge its current situation. Prior to enrolling into the MBA program, I felt that my quantitative skills was lacking and as a small business owner during this period, I felt that relied too heavily on my business partner and hired consultants to make financial decisions. I soon realized that lacking such fundamental skills would prove to be a detriment as I attempted to grow a business and in this regard. Because of this, I am truly grateful that not only was I able to learn fundamental accounting and finance skills in a classroom setting, but to apply these specific knowledge and skills in a real-life and practical scenario through this project.
Another course which was extremely useful for this purpose of this project was marketing research. More specifically, when I was presented with marketing data recently obtained from the third-party marketing consulting firm that Big Rock had recently hired, the
The novel tells a story about a professor by the name of Rick Silver whose goal is to attain tenure in the University’s School of Business. In doing so he was given the opportunity to teach an executive graduate business course for management professionals. He used the course to introduce a host of business methodologies and philosophies that can produce success if used correctly, most importantly time management and theory of constraints. The novel also gives insight on how fast and constant the business industry is changing by highlighting the issue of falling enrollment rates at the University’s School of Business.
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Before launching or expanding a business venture, there needs to be an understanding of the industry, its competitors, and its customers. Market research is vital in assisting companies in the decision-making process and their marketing direction. Data from marketing research is important because it provides companies with ways to identify opportunities, identify market potential, minimize chances of loss, devise effective marketing strategies, gauge customer satisfaction, and serve as an evaluation tool.
This web assignment will review two research firms and the type of tools they use in their firms as well as determining if those tools are effective as well as does the firm provide a valuable service to its customers. The two firms being reviewed include The NPD Group and Kantar TNS Global, each company was ranked in the top ten market research companies in the AMA Gold Report for 2016 as noted by Bowers & Brereton (2016). These two research firms are globally accomplished, have collectively helped thousands of clients succeed using their innovative techniques in a tailored program for each company they serve as well as being able to evolve in an ever changing research environment.
My future plans are to graduate university, earn my CPA designation and work for one of the big 5 banks or one of the big 4 accounting firms. The Business Administration program at Laurier will help me achieve my future career plans by teaching me about current information that can be applicable in today’s society. Wilfrid Laurier’s Lazaridis School of Business and Economics is prestigious and highly recognized, being accredited by the Association to Advance Collegiate School of Business, CPA, and winning more accounting gold medals than the other universities
good decision making, organized, great time management, care about the thoughts and feelings of others, dedicated, and very results driven
I gained a better understanding of the financial system while working at Morgan Stanley, but more importantly, I discovered that I enjoyed working with companies and thinking about the business issues they face. I started in the Equity Capital Markets Group in New York, where I helped corporate clients navigate the equity issuance process. It was a high-volume desk, and I was quickly exposed to a wide variety of companies and business models—perfect for a newly minted liberal arts graduate. However, I soon found myself wanting to work with these companies on more than just equity
Kellogg’s world renowned faculty and the classmates will help develop my intellectual depth in business management. With the focus on developing general management skills by equally learning all courses of Kellogg’s innovative curriculum, Kellogg EMBA will provide me opportunities to gain in-depth knowledge on international finance from Professor Rebelo. It will help develop skills in setting up strategy for my new business unit by learning from Professor Hubbard, and will help develop innovative marketing strategy for country-specific businesses by learning from
Hyman, M. R., & Sierra, J.J. (2010). Marketing research kit for dummies. Wiley Publishing, Inc.
Post University’s Malcolm Baldridge School of Business aims to give students a greater understanding and appreciation for what it takes to be a successful leader in today’s rapidly changing business environment (The Malcolm Baldrige School of Business, 2015). Founded on the philosophy and core values of Malcolm Baldridge (The Malcolm Baldrige School of Business, 2015), the undergraduate business administration degree plan is comprised of a variety of courses that take students through the assorted elements of operating a business, from classes designed to explain the macro environment that affect organizations to how a business should manage its finances. As the capstone course for this degree, the Business Policy Seminar required that I utilize all of the knowledge I have gained in my previous degree work and apply it towards planning, developing and implementing organizational strategies. However, the course was also an application of the core values upon which it was founded. This reflective paper sets out to explain how I believe the Baldridge Core Values were represented and discussed during the course of this seminar.
I am an ambitious, creative and enthusiastic individual. Since childhood I have enjoyed maths, as it is challenging and consists mostly of problem solving. Therefore, wanting to further my career in finance and accounting. I am a sociable individual who gets on well with others. I am computer literate; therefore I am familiar with software's such as Excel and publisher, and I believe that this skill will help with my progress in accounting. I work well on my own and within a group, which makes me an ideal candidate for an accounting degree.
An increasing number of business professionals choose to earn their MBAs through the internet. Pursuing an MBA is a great accomplishment. Many undergraduate students graduate and move on to pursue their Masters Degree in their desired field. This marketing plan illustrates the market segments and the strategies of employing to get customers and create a solid revenue stream. Our unique focus is creating opportunities for the fulltime working student that is not able to go to a campus for classes. A twist that gives us an advantage over our competitors is by giving students more options of what is available in picking from a larger selection of majors. From
The MBA program was introduced for the first time in the United States in the early 20 th Century and was modeled on the basis of the prevalent 2-year graduate programs. It gained significant traction after its inception, however was later criticized for its lack of practical relevance. It was often said that “MBA was too academic, too theoretical and divorced from real-life business practice.”1 Business school subsequently responded by improving quality of teaching and content. The first year was dedicated to
At the start of this class I questioned how you could be taught business in a class setting. I truly felt that business is something that you gained knowledge through experience, on the job training, and company advancements. In the past few weeks of digging into our Intro to Business class (chapters 1-8), I feel that I actually have a better understanding of how and why things work the way they do in a business setting. I’ve had business employment experience; and I feel that I have had a few moments in the literature of this class that gave me a bit of a “aha” moment. Moments that I was able to link back to my experience and thought, now it all makes sense.
I’m an undergraduate student majoring in economy prepared the marketing plan for the purpose of learning and experience.