Why Starbucks Is The United States And Packaging It For Mass Consumption

To reach its current status as the largest coffee-house company in the world, Starbucks went through many changes, starting in 1982, when Howard Schultz joined the Starbucks team, setting the whole process in motion. Yet the coffee-house that we have come to know today is actually the result of an experiment carried out after Schultz took a trip to Milan, Italy, where he witnessed the potential of the local cafés culture and thought to introduce it in Seattle.

Howard Schultz took a small three-store coffee shop and grew it into the largest specialty coffee retailer in the world. With twenty-five thousand locations, 105 million customers a week, and 191 thousand employees. Let’s start with the beginning.

Starbucks was not the only company selling coffee, so Howard took the approach to be different by establishing a community and wanted to show the consumer they were not like the other company from the furniture, picture that was hung in their store, the selection of music. Schultz did not think that Starbucks would become so famous and to stores throughout the world (Millman,

CEO of Starbucks, Howard Schultz, originally had the idea that Starbucks would have the community/traditional feel in their stores, and still serve high-quality coffee (“Our Heritage” 1). Adding an Italian vibe to the coffee shops, keeping its

Speaking of Starbucks, we have to mention a person who is the current Chairman and CEO Howard Schultz. From the 1980s, Schultz has been working with the Syarbucks to grow. Unknow to the public, Starbucks was originally founded by three non-business person: Zev Siegl (history teacher), Gordon Bowker (writer) and Jerry Baldwin (English teacher). They want to brought the best coffee to Seattle, so in

He is an American entrepreneur born from a working poor class family in New York in July 19, 1953. Howard is the chief executive and chairman of Starbucks, also used to be owner of the Seattle Supersonics. Schultz has been classified as one of the richest persons in the U.S according to Forbes magazine in 2016. Schultz recently declare his retirement as the CEO of Starbucks. Schultz attended the Northern Michigan University thanks to an American football scholarship.

The extraordinary success Starbucks experienced during the early 1990s resulted from Howard Schultz’s passion and vision to create a coffee culture in the United States similar to the coffee culture he experienced while traveling to Italy. Schultz’s vision of the Starbucks brand evolved around providing a quality product while delivering exceptional customer service in an inviting atmosphere. Starbucks’ success can be attributable to the following factors:

Howard Schultz, ranked by Business Insider as one of the top CEO’s of the past twenty years, shaped the consumption of coffee into an experience and developed a strong brand, Starbucks, that is recognized internationally. Eight years later after resigning in 2000, Schultz saw the company going downhill and decided to take control again, as CEO. The Starbucks creator had a vision for his company and shaped the culture by putting an emphasis on quality product and implementing the motto “employees first”. From early on, Starbucks was ahead of its time. Schultz offered healthcare for part-time and fulltime employees, extending this to domestic partnerships as well. Additionally, he makes an outstanding effort to employee minority workers, reimburse partial tuition and distribute employee stock options to baristas. After returning in 2008, Schultz made a controversial move of electing to send 10,000 managers to a leadership conference, which totaled over $30 million. He claims that this move was saving point for Starbucks and without it, the company surely would have failed.

Howard Schultz, the CEO of Starbucks Corporation, is a great business leader because he has a clear vision that no one had before, a solid strategy to achieve that vision, and a great influence on people around the world.

“We are not in the coffee business, serving people. We are in the people business, serving coffee”, Howard Schultz’s philosophy has shaped and continues shape Starbucks, the world’s number one specialty coffee retailer with over 21,000 outlets in more than 65 countries nowadays (Starbucks, 2011). Starbucks was founded in 1971 and Howard Schultz joined Starbucks in 1982. In 1987, Howard acquired Starbucks and changed the name to Starbucks Corporation.

Starbucks is a restaurant with delicious treats and goods and it has the best cappuccino and coffee. And that brought mr. Schultz out of a struggle to the riches cause he went viral with he way he made his coffee and other goods. Schultz started off by selling coffee from his home and rose to Starbucks which is a big come up for someone who couldn’t afford a cup of coffee at first.

Howard Schultz is the current CEO of the famous and well-known Starbucks Coffee. He was born on July 19, 1953, and grew up in a Brooklyn, New York housing project. Schultz got a football scholarship from Northern Michigan and was the first in his family to graduate from college. He first got a job working as a salesman for Xerox Corporation. He later moved back to New York to sell kitchen equipment and housewares for a Swedish company before landing a marketing job at a small coffee bean store called Starbucks. He traveled to Italy and was inspired to open an espresso bar in the United States. His bosses at Starbucks immediately said no, so he started a rival store in 1987, making his java with Starbucks beans. Two years later he

Starbucks a coffee company which transformed from a small coffee shop into worlds leading coffee chain and respected brand by Howard Schultz chairman of Starbucks. Howard Schultz joined Starbucks as a member of marketing team

Three Seattle academics and entrepreneurs, English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker, started the Starbucks Corporation in 1997. Their primary product was the selling of whole bean coffee in one Seattle store. By early 1980's, this business had grown into four stores selling the coffee beans, a roasting facility, and a wholesale business for local restaurants. "There store did not offer fresh-brewed coffee sold by the cup, but tasting samples were sometimes available" (Thompson, Jr. et al, 2005). In 1982, Howard Schultz left his job as vice president and general manager of a Swedish company and assumed his new responsibilities as head of marketing and overseeing Starbucks

In 1981, Howard Schultz, the chairman, president and chief executive officer of Starbucks, walked into a Starbucks store for the first time. Highly impressed of the great coffee and the company’s concept, he joined Starbucks a year later. In 1983 he traveled to Italy, where he became fascinated with the coffee culture in