Essay about Winners and Losers in Consumer Society

The socioeconomic significance of malls is seen through visual culture, where the mall has become a place to meet up with friends and family, on any day of the week – weekends being the busiest. Hence “the mall has become a centre of life, where the most memorable moments, holidays and birthdays are spent, dinners are held all under one roof” (Stokrocki 80). In Toronto the two largest malls I explored were the Toronto Eaton’s Centre and Yorkdale Mall – both of which included over 200 stores, eateries, rainforest cafés, and a movie theatre. However what was evident about these two malls apart from the rest included anti social behaviours despite families being grouped together. Although people were together, the sense of togetherness was plastic just like the manikins of store displays. It appeared as though families were shopping just as an excuse to go out as a “family” even though children, teens and adults would disperse into the stores of their choice and meet up at the end for a takeout meal, contacting each other through their phones. In addition to this observation included the fact that families shopping with other families or family friends were more of an exploitation of social and economic class. People being able to spend at stores like Michael Kors, Coach, Tory Burch, Abercrombie & Fitch, Lululemon, Kate Spade and many more, without worrying about going over budget meant being affluent. What really needs to be questioned is the idea that if these people spend at

Before an individual is even cognizant of it, they are part of the cult-like nature of consumer culture. In the words of Lasn, when you turn four years old, and you throw a tantrum in the supermarket with your parents, indicates the first life cycle of being a member of the consumer cult. Lasn states, “You want them. She keeps pushing her cart. You cry. She doesn’t understand (379)”. Being part of the consumer cult begins before we can even realize. When children go to the market with their parents and see items on the bottom rows and want them due to the exposer of advertisement, but the parents say “no”. The children begin to cry, parents do not understand why, but that is a technique that comes naturally to children and parents get the child that item he/she cried over. The situation ends with the child being victorious. Denizet-Lewis states, “Jeffries obsession with building brands began when he was five (369)”.

Black Friday shopping is a controversial issue in the United States; while many believe the day after Thanksgiving is a part of holiday festivities, others view it as destructive. Throughout “Black Friday: Consumerism Minus Civilization,” Andrew Leonard argues that the chaos of Black Friday, the day after Thanksgiving in which crowds of Americans shop all night for extremely low prices, lessens the sophistication of Americans and the true meaning of the holidays. People become so consumed in the idea of endless sale prices that they forget to embrace what they already have, such as family, food, and shelter. He believes that Black Friday shopping has become out of control and describes the negative effects of excessive consumerism. he explains how most consumers act completely insane while Black Friday shopping and how society encourages this behavior by creating commercials and advertisements. Furthermore, Leonard states that it hurts the economy and damages one’s mental health. While Leonard is probably wrong when he claims that Black Friday shopping is completely troublesome to America’s well-being, he is right that consumerism overpowers the true significance of Thanksgiving.

The phenomenon of consumerism is quiet powerful due to the impact on individual’s lives. Society has come to the point, happiness is associated with consumption. However, the way consumerism works, is if the items being purchased gives temporary happiness. There individuals are always buying the latest products to remain happy. In the text, “The Cult you’re in” Kalle Lasn, discusses a cult-like nature of consumer culture on Americans. Lasn uses the work ‘cult’ as a metaphor; he does not mean an actual cult but American consumers seem to be in a cult-like nature. The ideal example of Lasns argument is the text, “The man behind Abercrombie and Fitch”, Benoit Denizet-Lewis, goes in great depth of the life of the CEO, Mike Jeffries, of

“Outlet shopping is perhaps luxury’s greatest ploy to get its goods into the hands of anyone and everyone,” (Thomas, Pg. 246). “But outlet shopping is the antithesis of the flagship, the antithesis in fact, of luxury itself.” (Thomas, 2007. Pg. 247) Columnist Karen Heller explained to Thomas after visiting Woodbury Common Premium Outlets in New York, “The clothes were marked down, picked over and repeatedly pawed, the opposite of how they were originally displayed. Their power to enchant seemed minimized, even at a third the price, smashed together like produce in a storage hold.” Thomas explains how luxury merchandise is purely just that, leftover “luxury” products: overproduction. No longer does luxury embody the experience of pampering nor does it signify class and wealth. Some

The main points of the book are divided up,and go month by month.Each month is a new topic.Judith is challenged against her own word of not buying anything for a new year.The book witnesses Levine’s journey from enthusiastic experiment in January to a still game but weary participant by the fall.As favorite luxuries run out and clothes become shabbier,many of her points are intentionally provacative.For instance,not buying makes her feel vulnerable and having to ask for help.”I know I’m not alone in my ambivalence about consuming”After a few months Levine does not have to ask for help anymore.She is used to not buying anything,but it is still hard.At the beginning of her year without shopping,she is in a panic.This is not necessarily a personal panic.”Still I am moved by a sense of personal responsibility,not to say personal panic ,about this big,bad problem and the rapidity with which its is getting worse”’At the end of the book ,her mood changed from “panic”’to prosperity.Panic,Surplus,Consumer Psychology,New and Improved,In/Voulnatary Simplicity,Scarity,Redistribution of Wealth,Structual Adjustments,Memories of Underdevelpment,Security Fraud,Brand America,The Ownership Society and Prosperity.are the fifteen chapters in “Not Buying It”.Within each chapter, we discover,the different difficult trade-offs and tensions in not consuming.By focusing primarily on the personal choices and consequences of not shopping,Levine may be telling us more about the mind-set of American

These days we are surrounded by the latest technology: smartphones, hybrid automobiles, and robots that clean your floors. Companies are constantly finding ways to capture your attention; to keep upgrading and spending endless amounts of money on items that you don’t need. In “Honestly–You Shouldn’t Have” by Anna Quindlen, the reoccurring theme of materialisticness is mentioned and is applied to every American, starting from the Industrial Revolution up until now. In reality, having these upgraded objects and over expensive clothing represent how socially insecure they are. They simply cannot live looking poor or old fashioned, they need to show others that they are not bottom feeders. People see what they have and know there is a better model

In reading Anna Quindlen’s¬¬ 2008 op-ed, “Stuff Is Not Salvation”, she briefs the reader on the horrors of American consumerism. Her piece starts with a morbid detail of a Wal-Mart employee that was trampled to death during a Black Friday Sale. She goes on to summarize how the shoppers continued to grab items even after the management announced that the store was closed. Quindlen also sprinkles her work with several statistics. Though there are many valid points that these statistics bring, she doesn’t provide a reference nor citation to these points. Quindlen also has a small scope on those whom live frugal and fruitfully. Quindlen focuses only a handful of personal experiences, mentioning friends who falter, and small rural farmers in Pennsylvania.

In Anne Norton’s, "The Signs of Shopping", Anne Norton, a Political Science Professor at the University of Pennsylvania determines the ways in which malls, catalogs, and home shopping networks create our sense of “identity”. In the first part of her essay, “Shopping at the mall”, Anne analyzes the ways in which malls and catalogs “tell you who you are by selling you what they want.” Anne first states what she believes the mall was created to be; she believes it was created to be an impulsive gathering place and place of centralized public activity. Anne then goes on to state how she believes the mall has come to exploit the lifestyles and identities of people, especially those of young women. Anne makes the claim that the mall appears to be

A consumer society is a post-industrial term used to describe the fact that society is characterised more by what people consume and less by the jobs they do or goods they produce (Hetherington, 2009). As our relationship with consumerism has changed so too have the choices available of why, when, where and how we consume. The first part of this assignment will look at the characteristics of a consumer society, the choices available and identify the divisions created from unequal choices. The second part will consider the role of the Big four supermarkets (TESCO, Asda, Sainsbury and Morrison’s) in providing choice to people.

For generations, Americans has been brainwashed by the media to believe that what is displayed on television is the ideal perception of what real beauty have manipulated American citizens of what style looks like. Furthermore, with their many brainwashing strategies, that means more and more consumers spending beyond their budget. Our perspectives have been heavily influenced by what they believe is nice, but can we afford it all? With unrealistic combination of goods in store, plazas, and mall, consuming has become a bad behavior of some. In support of my argument of the “Overspending”, author Gladwell’s article “The Science of Shopping” also argues that stores adjust to fit the needs and wants of the shopper are evidently presented. With that being said, we have no idea when we are being manipulated into unrealistic shopping behavior that is influenced by the way the advertisement is presented in visual sight. Author Gladwell gets a “retail anthropologist” and “urban geographer” named Paco Underhill to give breakdown points of how he helps brand name stores influence consumers into persuasion of buying more. However, most of us fall short of that discipline, while being persuaded to overspend during our store visits.

As we are constantly exposed to mass media and popular culture in our modern society, the insidious nature of consumerism has allowed it to penetrate into every aspect of our lives, dictating our very beliefs, values and wants. Nearly every individual in our society subconsciously conforms to the shallow and superficial mindset that characterises our consumerist culture. This idea is highlighted by the following texts; the poem “Enter without so much as knocking” by Bruce Dawe, an extract from the sermon “The Religion of Consumerism” delivered by Peter House, the poem “Breakthrough” by Bruce Dawe, and the

“In a world that was theirs it was almost a regulation always to wish for more than you could have.” Such a world had only just arrived during the early nineteen sixties—with a surge in economic output, an increase in the average income, and the commercialization of mass-produced consumer goods—following the Second World War. This was a time during which France, in particular, transitioned from a class-based, limited-consumption culture to a consumer society in which individuals defined their positions and self-worth based on the possessions that they owned. Georges Perec’s novella Things: A story of the Sixties details the rise of this wealthy consumer society and the various industries that made it possible, through the story of a young couple in their twenties striving to attain an idealized life-style, while hoping to somehow escape what they consider to be a bourgeois trap.

This essay will be addressing ideologies of consumer fetishism and pseudo-individuality through examining the commodity signs found in the mass marketing and advertising of designer cosmetics, particularly Chanel.

Whoever said money can’t buy happiness? Today, the argument can be made that happiness and consumerism are directly linked. It is fair to say that happiness is a relative term for different people. However, the obtaining of new and shiny things has become such a part of everyday life, that it provides happiness when people are purchasing something new, and causes sadness when no buying is taking place. For many, it seems to be a protective coating against the harsh realities of everyday stresses from a job, or family life.