Women 's Representation Of Women Essay

Jean Kilbourne is an advocate for women and is leading a movement to change the way women are viewed in advertising. She opens up the curtains to reveal the hard truth we choose to ignore or even are too obtuse to notice. Women are objectified, materialized, and over-sexualized in order to sell clothes, products, ideas and more. As a woman, I agree with the position Kilbourne presents throughout her documentary Killing Us Softly 4: The Advertising’s Image of Women (2010) and her TEDx Talk The Dangerous Ways Ads See Women (2014.) She demonstrates time and again that these advertisements are dangerous and lead to unrealistic expectations of women.

     During the colonial period, granted the role of homemaker and mother, a woman was the center of the household. A woman was to immerse herself into the home and subordinate herself to her husband. However, as time progresses and the nineteenth century opens, the woman begins to work outside the home and emerges to breathe the air of freedom and self-determination.

Steve Craig, in his article Men’s Men and Women’s Women especially define how different sexes in advertisement can influence a particular audience towards a product; one stereotypical method he describes is “Men’s Women” (Craig).One such ad using sex appeal, and a basic structure of “Men’s Women” to bring in customer was made by BMW in 2008 to sell their used cars. BMW, which is a world-renowned company known for its performance heavy automobiles, targets a male audience by comparing a gorgeous woman to their cars.This ad by BMW, who no doubt make amazing cars, degrade women through its message, and it enforces Steve Craig’s “Men’s women” tactic, but this ad also goes a step further and displays the ever-present patriarchy in advertisement overtly.

Sexist ads show that society is dominated by the same masculine values that have controlled the image of women in the media for years. Sexist advertisement reinforces gender stereotypes and roles, or uses sex appeal to sell products, which degrades the overall public perception of women. The idea that sexism is such a rampant problem comes from the stereotypes that are so deeply embedded into today’s society that they almost seem to be socially acceptable, although they are nowhere near politically correct. Images that objectify women seem to be almost a staple in media and advertising: attractive women are plastered all over ads. The images perpetuate an image of the modern woman, a gender stereotype that is reinforced time and time again by the media. These images are accepted as “okay” in advertising, to depict a particular product as sexy or attractive. And if the product is sexy, so shall be the consumer. In the 1970s, groups of women initially took issue with the objectification of women in advertisements and with the limited roles in which these ads showed women. If they weren’t pin-ups, they were delicate

Question: “Women received the vote based on their contribution to the war effort”. How accurate is this view that women gained the vote based solely on war work? 20 marks

Today’s world is dominated by the great influence of advertising media, which often depicts the objectification of women. The film Killing Us Softly 3, discusses how influential the negative portrayal and misrepresentation of women is throughout advertising media. The Versace advertisement I have chosen to analyze displays a slim, scantily clothed woman of color guarded by a shirtless, muscular man. Based on concepts from the film and the course’s text, it is clear that this advertisement sets a particular feminine beauty standard and, nonetheless, illustrates women as solely being sexual objects of men, having little to no power. This fashion ad influences the way women view their physical appearance, along with their position and function in society.

Women make up about 51% of the population of the United States, yet for most of

Jean Kilbourne’s 2010 documentary Killing Us Softly 4 discusses the idea that the businesses of advertising and commercialism have promoted specific body ideals for women in our modern day society by the methods in which they market towards their target audiences, specifically how women are portrayed in their ads. Throughout the documentary, Kilbourne is extremely critical of the advertising industry, accusing it of misconduct. She argues that objectification and superficial, unreal portrayal of women in these advertisements lower women’s self-esteem. Women have many industries that try to gear their products towards them with apparel, beauty, and toiletries being amongst the most prominent. The majority of advertisements put out by companies

One of the most influential writers Adrienne Rich once said, “She is afraid that her own truths are not good enough.” Adrienne Rich talks about women’s role and issues in her essay called “Women and Honor: Some Notes on Lying”. She describes how women during the 1977 lied about everything. They lied about their appearance, their job, their happiness, and even about their relationship. Adrienne Rich is one of the most powerful writers, who identifies herself as lesbian feminists. Her work has been acknowledged and appreciated mainly in her poems. Throughout her decades of work as a writer-activist, Rich uses essays, speeches, and conference papers, magazine, articles book reviews, and personal reflection to articulate with

Hegemonic masculinity is at the heart of exploitation of women in advertisements. It represents a complex socio-political system that perpetuates dominant ideas from the male perspective and marginalizes any opposing ones, especially the feminist perspective. (O'Toole, 2016) The concept of the “male gaze” is at the root of hegemonic masculinity and consumerism. For example, Sports Illustrated uses a swimsuit issue to attract a largely male audience. These exploited images present women in sexualized and demeaning poses since images in the media are constructed for the male viewer's gaze and represent his expectations of women as well as male to female relationships. This manipulation allows women to be conditioned to respond to an ad in a male-directed

Annette Bair and Marilyn Friedman have opposing views on whether women have distinct moral perspectives. Like Friedman, I believe that women have no different moral perspectives than men. Some people, like Bair, think that women base their moral perspectives on merely trust and love and men base theirs on justice. Friedman points out that care and justice coincide . People use justice to decide what is appropriate in caring relationships and care is brought into account when determining what is just. Since these two moral perspectives correspond, gender does not distinguish different moral perspectives.

Everyday we expose ourselves to thousands of advertisements in a wide variety of environments where ever we go; yet, we fail to realize the influence of the implications being sold to us on these advertisements, particularly about women. Advertisements don’t just sell products; they sell this notion that women are less of humans and more of objects, particularly in the sexual sense. It is important to understand that the advertising worlds’ constant sexual objectification of women has led to a change in sexual pathology in our society, by creating a culture that strives to be the unobtainable image of beauty we see on the cover of magazines. Even more specifically it is important to study the multiple influences that advertisements have

The underrepresentation of women on the flight deck of commercial aircraft continues to challenge national governments, the aviation industry and the academic community.

In the 1800’s a women was suppose to have four things Piety, Purity, submissiveness, and domesticity. These principles shaped the “Cult of True Womanhood” an idea that women were to be seen but not heard. Women had no say when it came to politics, they couldn’t own property, they were not allowed to do many jobs, and they couldn’t even speak in front of men. They had the duty to be a mother and raise their children but even thought they had this responsibility it was the husband who had the complete control and guardianship of the children. Because of these ideas it was very difficult for change to happen. When women started to receive more education they began to ask questions about why they were being denied these rights, which began the

For the research in writing this essay, I have used sources that reliable and credible sources such as The New York Times, Huffington Post and Forbes. These websites have given great insight into the subjects of my interest. The articles included interviews which a gave better understanding of the topic. The articles that I have chosen include little or no bias towards the topic of gender roles to have a true insight for the essay. In addition, I have created questionnaires for a group of thirty people. The group of people the survey was given to consists of diverse cultural backgrounds.