alcohol and advertising Essay

“Television has changed the American child from an irresistable force to an immovable object.” (Peter). There was a time when all children wanted to do was to run, play, explore, and be adventurous. As time evolved, children have found more interest in television. Statistics show that a child spends 900 hours per year in school,and they spend 1,200 hours per year watching television. When asked to choose between watching T.V. and spending time with their families fifty-four percent of four to six year olds voted they would prefer to watch television. Television has changed the mindset of children over the years it has been proven that the more programs they watch, the more harmful it is to their brain development. T.V.

The purpose of this study was to reveal the influence of alcohol advertising and media contact on potential juvenile alcohol consumption. Thus, the study was accomplished through a research of systematic studies done from 1990 to September 2008. These studies included “longitudinal studies in which individuals drinking behavior and exposure to advertising, receptivity or attitudes to alcohol advertising, or brand awareness were measured at baseline and individuals drinking behaviors were then measured in one or more follow up.” (Anderson, 2009) The participants involved in the study were adolescents aged 18 years or younger. Overall, the results indicated that the advertisement and promotion of alcohol enhances the probability that youth will initiate to consume alcohol, and to augment drinking to those previously consuming

In the article “TV’s Negative Influence on Kids Reaffirmed” by Jeffrey M. McCall, he addresses the issue of how TV has a negative influence on children. McCall states that young children and toddler’s cognitive ability do not develop as well when they have a television in the background while they are playing and interacting. McCall also argues that TV has a very influential role in the teenage pregnancy rate and how early teens become sexually active. To further prove his point, McCall proclaims that children and teens that are exposed to large amounts of television and video games become socially awkward and have issues interacting in society. McCall also says that the networks are rating their own programs carelessly, which is leading to shows that should be restricted by a V-chip being watched by children, rendering the restricting system null and void.

Television can affect learning and school performance if it exceeds the time kids need for their crucial for healthy physical and mental development. Most of children's free time, especially during the early development years, should be spent in activities such as playing, reading, exploring nature, learning about music or participating in sports. Research has shown that children's exposure to television during the preschool years is predictive of academic outcomes during adolescence. The most notable lesson about this

The question, "Is alcohol advertising the cause of underage drinking?" seems to flow through the minds of many American families. The answer to the question largely depends upon the families view on drinking in general. Some homes encourage drinking every once in a while, for social purposes; while others condemn it all together. The topic is very controversial with several factors weighing in such as religion, family background, and health. Despite the differing views, statistics have shown that underage drinking has reached a new height this past year. What is the cause of this rise in adolescent

Children tend to absorb the contents with a sense of judgment. This is because their curiosity sometimes leads to terrible consequences, in this case, the addiction to alcohol. “A national study … concluded that greater exposure to alcohol advertising contributes to an increase in drinking among underage youth. Specifically, for each additional ad a young person saw … he or she drank 1% more. For each additional dollar per capita spent on alcohol advertising in a local market … young people drank 3% more” (Alcohol Advertising and Youth). Therefore, the commercials do have a great impact to the number of drinking adolescents, since the number of underage alcohol consumption rises as advertisement rates rise. If such commercials continue to display on the media without any types of appropriate-content filters, the number of teenage alcoholics will continue to rise as years pass by. As a result, we must greatly reduce the number of commercials referring to alcohol products, to minimize the possibility to create future drinkers under the legal age.

In the article “TV’s Negative Influence on Kids Reaffirmed” by Jeffrey M. McCall, he addresses the issue of how TV has a negative influence on children. McCall states that young children and toddler’s cognitive ability does not develop as well when they have television in the background while they are playing. McCall also argues that TV has a very influential role in the teen pregnancy rate and how early teens become sexually active. To further prove his point, McCall proclaims that children and teens that are exposed to too much Television and video games become socially awkward and have trouble interacting in society. McCall also says that the networks are rating their own programs carelessly which is leading to shows that should be blocked

Report shows evident that there is a connection between mass media alcohol advertising and underage drinking. Evident shows that adolescent watch television during alcohol advertising slot time (n=1023 or 100%). According to the evident, (n=586 or 57.2

To drink or not to drink? To choose not to drink is a hard decision when you are at a young age ranging 18-25 years old. Because this is the stage of enjoying life, partying, and living life to the fullest. It does get a bit harder when you constantly see alcoholics beverages advertise on a daily basis whether it be on television, or on social media. Being advise by the stars that most young people and kids look up to. The main purpose of this article is to persuade people to be against advertising alcoholic beverages or to persuade them that there is nothing wrong with it.

The main purpose of the passage is to explain why alcoholic beverages advertising should be restricted. The passage also explains what the author thinks that alcoholic ads do not promote underage drinking Research conducted by Joel W. Grube and Lawrence Wallack suggests that awareness of TV beer commercials leads to favorable beliefs about drinking in children 10 to 12 years old and increases their intention to drink as adults. Henry Saffer concluded that a ban on broadcast alcohol advertising would save 2,000 to 3,000 people annually from death due to alcohol-related motor-vehicle crashes.

Chapter 6 of Advertising and Society an Introduction presents both an argument and counterargument for alcohol advertising. One argument in favor of alcohol advertising is titled “Publication and Dissemination Biases in Survey Research.” Often, results from these studies are skewed for drinking onset and behavior. Sometimes investigators even distort the results of a paper’s conclusion or abstract. In an examination of 15 studies about adolescent drinking and advertising, all of them presented distorted views. An example was a nationwide survey by Fleming and colleagues which found that “exposures to liquor ads on billboards and in magazines are unrelated to alcohol expectancies, youths’ intentions to drink, and alcohol use by young adults” (Blackwell 93). Additionally, beer advertisements have been found to have a negative association with alcohol expectancies. Exposure to alcohol

Passage two focus is on personal actions. Alcohol ads are not forcing underage drinkers to pick up a drink, it is their choice to do so. They already observe their role models and favorite celebrity, pick up an alcohol beverage and drink it. Already in a teen mind, if they see their favorite actor do it, they want to feel ‘cool’ doing it also. Alcohol ads are under the same freedom as everyone else, freedom of speech in the Constitution. This is a reasonable support that they are not trying to condone underage drinking, however, they will not take the blame of underage drinking. They feel as though lawyers are on a case putting an end to drinking, while tobacco consumers are uprising. Passage two believes, alcohol publicity is identical with

Alcohol is and will continue being a part of our society so we need to develop an educated attitude to it. Simply banning commercials due to there being a risk is not a solution. What the advertisers are doing is trying to influence adults to drink their brand, not young people. I do believe commercials and alcohol advertising can be extremely damaging to young people who use these messages to form their relationship with alcohol. Without alcohol sponsorship, supporters of many sporting events and music concerts/festivals would find it much more difficult to afford events. My suggestion to help curb the topic of banning or not banning alcohol commercials is to allow companies promote their brand during certain hours throughout the

Exposure to alcohol advertising is an everyday occurrence. Alcohol advertising is persuasive not only to adults but to those who are too young to buy alcohol legally. Although parents and peers have a large impact on youth decisions to drink, marketing also has a significant impact by influencing the attitudes of parents and peers and helping to create an environment that promotes underage drinking. Alcohol companies focus billions of dollars on advertising their products and still claim that the effect is minimal. I pose a few questions that are; who are the targets of alcohol advertising? How does alcohol advertising affect the people targeted by alcohol companies? Finally what actions are being taken to

targeted to young legal drinkers also may appeal to those under the legal age. Because of