business plan

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EXECUTIVE SUMMARY Nowadays, the most popular visible snack of east coast of Malaysia is “keropok lekor” that is made from fish meat, ground to a paste, and mixed with sago. Basically, there are two types of keropok. The first one is a tube-shaped that resembles sausages called "Keropok Lekor" and the second one is the cracker-shaped called "Keropok Keping" (sliced keropok). They are made up of fish, flour and other ingredients such as sago Flour, Salt, Water, and Ice Pandan Leaves. For Keropok Lekor, it can eat in two ways. Deep fried or boiled. If don't really like the fishy smell, then better to take the deep fried as sometime the boiled one will have some fishy smell, especially when they are no longer hot.…show more content…
2) As a guideline for day to day management to run the business activities such as a Marketing plan, Advertising and Promotional Plan, Human Resources Plan and Manufacturing Business Plan. 4) To ensure the business able to produce the product that business had planned. 5) To analyses the viability of the project before actual investment is committed. 6) To provides direction and guidance for international market. 7) To ensure that the attention to both the broad operational and financial objectives of the details, such as budgeting and market planning. COMPANY BACKGROUND Name of the company : Gen Y Trading Sdn. Bhd. Address : Lot 658, Jalan Persiaran, Kawasan Perindustrian Shah Alam, 43700 Shah Alam, Selangor. Telephone number : 06-2621101 Fax number : 06-2653013/5052 E-mail number : www.GenY.com.my Form of business ownership : Partnership Main business activities : Food Date of commencement : 1 January 2013 Date of registration : 30 October 2012 Registration number : P 522734 M Equity contribution : Capital ratio 16:14:14:14:14:14:14 Business Capital : RM 506, 197 Name of the company’s bank : CIMB Bank Bank account number : 901405521310 ORGANIZATION CHART Position

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