business plan

5494 Words Sep 21st, 2013 22 Pages
EXECUTIVE SUMMARY
Nowadays, the most popular visible snack of east coast of Malaysia is “keropok lekor” that is made from fish meat, ground to a paste, and mixed with sago. Basically, there are two types of keropok. The first one is a tube-shaped that resembles sausages called "Keropok Lekor" and the second one is the cracker-shaped called "Keropok Keping" (sliced keropok). They are made up of fish, flour and other ingredients such as sago Flour, Salt, Water, and Ice Pandan Leaves.
For Keropok Lekor, it can eat in two ways. Deep fried or boiled. If don't really like the fishy smell, then better to take the deep fried as sometime the boiled one will have some fishy smell, especially when they are no longer hot.
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2) As a guideline for day to day management to run the business activities such as a Marketing plan, Advertising and Promotional Plan, Human Resources Plan and Manufacturing Business Plan.
4) To ensure the business able to produce the product that business had planned.
5) To analyses the viability of the project before actual investment is committed.
6) To provides direction and guidance for international market.
7) To ensure that the attention to both the broad operational and financial objectives of the details, such as budgeting and market planning.

COMPANY BACKGROUND

Name of the company : Gen Y Trading Sdn. Bhd.
Address : Lot 658, Jalan Persiaran, Kawasan Perindustrian Shah Alam, 43700 Shah Alam, Selangor.
Telephone number : 06-2621101
Fax number : 06-2653013/5052
E-mail number : www.GenY.com.my
Form of business ownership : Partnership
Main business activities : Food
Date of commencement : 1 January 2013
Date of registration : 30 October 2012
Registration number : P 522734 M
Equity contribution : Capital ratio 16:14:14:14:14:14:14
Business Capital : RM 506, 197
Name of the company’s bank : CIMB Bank
Bank account number : 901405521310

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