Business Plan For A Company

9569 Words Aug 8th, 2015 39 Pages
Liverpool John Moores University

Event Enterprise and Entrepreneurship (6076TEF)

Business Plan

Ashley McDonald/ 614170

BUSINESS NAME

Tea-Off

NAMES OF OWNERS/DIRECTORS

Ashley McDonald

DATE

30/03/15

Business plan contents

1.1 Executive summary
1.2 Mission statement
1.3 Aims and objectives
1.4 SWOT analysis
1.5 Keys to success

Company Information

2.1 Company Summary
2.2 Company Ownership
2.3 Company Location and Facilities

Market Research

3.1 Market Segmentation
3.2 Target Market Segmentation
3.3 Market Trends
3.4 Market Growth
3.5 Market Needs
3.6 Primary Market Research
3.7 PEST Analysis

Competitor Profiling

4.1 Industry Analysis
4.2 Distribution Patterns
4.3 Competition and Buying Patterns
4.4 Main Competitors

Market Plan

5.1 Strategy and Implementation Summary
5.2 Strategy Pyramid
5.3 Value Proposition
5.4 Competitive Edge
5.5 Marketing Strategy
5.6 Distribution Strategy
5.7 Monthly Marketing Plan

Marketing Programs

6.1 Products
6.2 Products Description
6.3 Competitive Comparison
6.4 Sourcing
6.5 Future Products

Promotion

7.1 Distinctive Logo
7.2 Distinctive Refreshment Cart
7.3 Advertising and Promotion
7.4 Positioning Statement
7.5 Pricing Strategy

Sales

8.1 Sales Strategy
8.2 Sales Forecast
8.3 Sales Programs
8.4 Strategic Alliances

Management

9.1 Management Summary
9.2 Management Team
9.3 Management Team Gaps
9.4 Organisational Structure
9.5 Personal Plan
9.6 Human Resource Management…

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