Business Plan For A Company

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Liverpool John Moores University Event Enterprise and Entrepreneurship (6076TEF) Business Plan Ashley McDonald/ 614170 BUSINESS NAME Tea-Off NAMES OF OWNERS/DIRECTORS Ashley McDonald DATE 30/03/15 Business plan contents 1.1 Executive summary 1.2 Mission statement 1.3 Aims and objectives 1.4 SWOT analysis 1.5 Keys to success Company Information 2.1 Company Summary 2.2 Company Ownership 2.3 Company Location and Facilities Market Research 3.1 Market Segmentation 3.2 Target Market Segmentation 3.3 Market Trends 3.4 Market Growth 3.5 Market Needs 3.6 Primary Market Research 3.7 PEST Analysis Competitor Profiling 4.1 Industry Analysis 4.2 Distribution Patterns 4.3 Competition and Buying Patterns 4.4 Main Competitors Market Plan 5.1 Strategy and Implementation Summary 5.2 Strategy Pyramid 5.3 Value Proposition 5.4 Competitive Edge 5.5 Marketing Strategy 5.6 Distribution Strategy 5.7 Monthly Marketing Plan Marketing Programs 6.1 Products 6.2 Products Description 6.3 Competitive Comparison 6.4 Sourcing 6.5 Future Products Promotion 7.1 Distinctive Logo 7.2 Distinctive Refreshment Cart 7.3 Advertising and Promotion 7.4 Positioning Statement 7.5 Pricing Strategy Sales 8.1 Sales Strategy 8.2 Sales Forecast 8.3 Sales Programs 8.4 Strategic Alliances Management 9.1 Management Summary 9.2 Management Team 9.3 Management Team Gaps 9.4 Organisational Structure 9.5 Personal Plan 9.6 Human Resource Management

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