competitive strategy

983 Words Oct 21st, 2013 4 Pages
The five Competitive Strategies;

Low Cost Provider
Broad Differentiation
Focused Low Cost
Focused Differentiation
Best Cost Provider

All of these 5 competitive strategies are used to get ahead and create an advantage over all a company 's rivals

Low cost is when a company provides the overall lower cost than other rivals in the industry. There products are targeted to a large number of different clients. It is not focused. It could be targeted to girls, boys, women, men, old, young, single, married, anyone. This company charges a lower price than others firms and they have overall lower production costs and other types of costs. The quality may not be the highest but you have a lower price

Broad Differentiation is a
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This product is also targeted to a large target market. It is not focused. It could be targeted to girls, boys, women, men, old, young, single, married, anyone.

Focused low cost and Focused differentiation is the same as the above two strategies but they are focused to specific customers or a specific target market

Best Cost Strategy is a combination of the first two strategies

The five Competitive Strategies;

Low Cost Provider
Broad Differentiation
Focused Low Cost
Focused Differentiation
Best Cost Provider

All of these 5 competitive strategies are used to get ahead and create an advantage over all a company 's rivals

Low cost is when a company provides the overall lower cost than other rivals in the industry. There products are targeted to a large number of different clients. It is not focused. It could be targeted to girls, boys, women, men, old, young, single, married, anyone. This company charges a lower price than others firms and they have overall lower production costs and other types of costs. The quality may not be the highest but you have a lower price

Broad Differentiation is a strategy used when you provide a different product than rivals. The product would be relatively unique and of a high quality. That would set them apart from its rivals. It may be more expensive but consumers feel as if they are getting their money 's worth for a high quality product which is different than others. This firm offers something that other
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