feasibility of a coffee shop

People go there not only for coffee but also other reasons. Coffee shop is one of the best place to interact with others because this social setting provides

In keeping with its mission, “to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time,” Starbucks is known for gourmet blends, excellent customer service, and a warm, welcoming atmosphere. It is a trendy coffee house designed to attract and keep customers happy, whether it’s a student studying for an exam, meeting with a business associate or simply meeting up with friends for a quick coffee break.

Have you ever been so tired during the day you need a wake up call? I have and Starbucks gives me an extra boost of energy to complete my day. Many consumers buy the product thinking it will help you get energy, find their true love, that it will help your day get better or that it’s all natural. It does this by using pathos, logos and perceived value.

For this project, I have decided to open a coffee shop that serves regular and specialty coffee, and small pastry items that is located in a prominent neighborhood near a train station or a high foot traffic area. Coffee has become a popular beverage where it is not just needed in the mornings but throughout the day, whether they are on their way to work or just to sit and relax. I am a coffee drinker myself and it is uncommon to find a coffee place that has a warm, home feeling atmosphere. It is important to have one of these types of coffee shop in any neighborhood. My goal is to provide every customer coffee and pastry whether

Starbucks with its inspired high selling coffee bean has been very popular in the American Culture over the years. I decided to observe Starbucks due to its popularity all over campus, although it has not been a fan of mine. I found it very pleasant and relaxing during my time there. I noticed more intimate interactions between workers when there were little or no customers and fewer interactions between workers when the place was crowded.

There are so many cafés in Zagreb, so we asked people if they are satisfied with the offer of various kinds of coffee in them. We also asked them if they like reading books and magazines and surfing on the Internet while drinking coffee. We were interested in what people think about representation of

A life without social interactions is not considered a healthy life. Everyone needs people that they can social with in their lives; family members, friends, colleagues etc… Each one of them holds a special part in their hearts. Coffee shops are a great environment to interact with people and meet new ones, and a lot can happen over a cup of coffee. The perfect cup of coffee for this writer is to be surrounded by three great individuals, Kevin Hart, Dalai Lama, and Oprah.

Coffee houses were essential to people. Not only were they able to drink coffee, but they were also able to discuss their ideas with others. In Paris, the coffee houses became meeting centers that were used by intellectuals. The french government put harsh and strong restrictions on people and media. Coffee houses were not part of these restrictions. Intellectuals were able to discuss topics in these coffee houses. Revolutionary speakers started to talk to others at the coffee houses when the finical crisis in France became worse. The revolution started when a lawyer gathered a crowd to arms after a failed

In the past, coffeehouses have been providers of numerous necessities. In England they were places of business where anybody could gather and discuss. In North America, they were similar but also held protests and social events. Over time coffeehouses have changed from the places of intellectual discussion and politics to places for friends and family, including women, to gather for fun or to take advantage of the free internet.

Starbucks mission is to "inspire and nurture the human spirit-- one person, one cup, and one neighbourhood at a time.”

Starbucks positions itself as a place college students can hang out, study, write term papers and meet people. A Starbucks appeal to this consumer directly through introducing technology as soon as it comes available, focusing on social networking and actively cultivating a “cool” image. The young adult audience grows 4.6 percent each year (O’ Farrell).” However, the majority of the advertising is catered to Adults around the ages of 25 to 40. Adults seem to prefer a pick me up first thing in the morning on their way to work. Most Starbucks today have a drive thru to make it faster to grab and go.

Starbucks customers are diverse, well educated, young business people looking for a quick and easy way to grab coffee on their way to work. Starbucks values a strong relationship with their customers so they are

Sitting, sipping, spending; these are all things one can do in a coffee shop. Coffee shops are in nearly every town in the US. This market has become separate from the rest of the dining industry by specializing in a variety of coffee and coffee drinks. Coffee shops have started to bring new tastes and options for consumers. Coffee shops are a luxury that are beginning to seem stable and perhaps permanent part of the economy, they meet a demand for out of home coffee and meeting spaces.

Starbucks’ product is a casual experience in a comfortable atmosphere where the customer can enjoy a premium cup of coffee and a newspaper or relaxing conversation with friends.

People want to get their daily cup of great-tasting coffee in a relaxing atmosphere. Such customers vary in age, although most of clientele are college students and faculty. My market research shows that these are discerning customers that gravitate towards better tasting coffee. Furthermore, many college students consider coffee bars to be a convenient studying or meeting location, where they can read or meet with friends without the necessity to pay cover charges. For Café , this will provide a unique possibility for building a loyal client base. In addition, location of all three Bon! Café in city located to most visited places by young