feasibility of a coffee shop

Better Essays

Chapter 1: Summary of the Project.
A. Name of the project.

B. Location.

Cozy Café’
C.Morales, National Highway
Binan City, Laguna, Philippines

C. Brief description of the study.

Cozy Café’ is determined to become a daily necessity for local coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a comfortable place to meet your friends or to read a book, all in one. With the growing demand for high-quality gourmet coffee and great service, Cozy Café’ will capitalize on its proximity to the University of Perpetual Help – Jonelta campus to build a core group of repeat customers. Cozy Café’ will offer its customers the best prepared coffee in the area that will be complimented with pastries, …show more content…

6. Part-time personnel will be hired to handle bartending, serving, and dishwashing functions.
7. The marketing and accounting function will be handled by independent contractors/consultants.
C. Recruitment Program.
The following are the different ways of recruiting of the Cozy Café’:
Online advertising and Job posting.
Website advertising (
D. Benefits.

Other than the obvious promise of free Wi-Fi and in most places, no coercion to buying a drink to stay, it can be used as a place to meet new people. In an open environment like Starbucks, you almost feel like you’re part of the same group; no one will scoff at the guy striking up conversation.

I’m not saying you’re going to form entire social circles that roam local Starbucks looking to expand their territorial gangs, but don’t be afraid to mingle with both males and females who enjoy frequenting the same locations as you.

Encourages productivity

In my case, I joke with my friends that I use Cozy Café’ to appear as the soulful, tortured writer who is just trying to make his name in the world. Absurd imagery or not, I can’t lie and say that I don’t feel strangely empowered when I have my laptop out at Cozy Café’, typing furiously to produce a new article, while simultaneously gulping down my Grande Green Tea

Get Access