TIM 80C: Starting a New Technology Company (SNTC)
Homework #2
Homework #1: Due Thursday, 24 April 2014
Instructions for Homework # 2:
You are allowed to discuss homework problems with members of your project group. However, your problem solutions must be distinctly your own work, and not a copy of any other student’s work.
Use a structured problem solving approach (see class handout).
Problems:
Please read and follow the above instructions before doing the problems.
1. Product Conceptual Design (2 - 3 hours): Apply the Product Design Process to develop a new product design concept for the following products:
A combination washer-dryer.
A smart-phone.
(Since versions of these products already exist on the market, you first
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However, your problem solutions must be distinctly your own work, and not a copy of any other student’s work.
Use a structured problem solving approach (see class handout).
Problems:
Please read and follow the above instructions before doing the problems.
9. Product Conceptual Design (2 - 3 hours): Apply the Product Design Process to develop a new product design concept for the following products:
A combination washer-dryer.
A smart-phone.
(Since versions of these products already exist on the market, you first may want to dissect an existing version of each product using a FAST diagram.)
10. Market and Competitive Analysis for digital cameras (1.5 -2 hours): Read the entire problem statement before you start work on the solution.
Perform a market and competitive analysis for digital cameras:
What is the size (revenue in dollars) of the digital camera market?
Who are the key players in this space, and what is the market share (%) of each of these players?
Describe the business landscape for digital cameras using Porter’s five (six) forces framework.
Portray the competitive strategy of the (competing) firms using the grid of “strategic target” and “source of competitive advantage”.
11. Go Corporation (1-2 hours): Complete reading Chapters 1-3 of Kaplan,
Sol. Q2. A) New Product Development (NPD) is defined as the process of bringing a new product to the market on the Business and Engineering fields. It can be also defined as the process of developing a product for sale from a market opportunity. There are various methodologies to develop a product are:
The purpose of this analysis is for the strategic planning group to consider developing a new proposed product. Our sponsor, the marketing director, has asked our strategic planning team to perform a competitive market analysis to determine the product’s potential success. The analysis will focus on our primary competitor in the product’s market.
Men know deep down that a woman has emotions attached to an affair, whereas we believe we are detached from serious emotions when we do the exact same thing. If I could make Karen believe that I was capable of letting her grow as she saw fit and totally count on me to be supportive even at the risk of my personal feelings, she would ultimately be loyal to me. Or, at least loyal long enough for me to play house with her without too much emotional damage.
A1 an evaluation of the effectiveness of the techniques used by the business to plan production and product development.
Introducing a new product is an activity that involves a high risk and requires the application of a high content of resources; material, financial and human that
At this junction, the product design phase has been completed, although continuous improvement and lean manufacturing principles must be utilized. Using these principles will ensure that the company focuses on customer needs and delivers the desired product in a timely manner with greater profitability for the company by reduction of waste and minimization of input costs.
Figure 1.0 Mind Map showing the concept and the various ideas for implementing the product. Figure 2.0 The products navigation path. Figure 2a Scenario Interface Figure 2b
The purpose of this case study is to analyze the new product scenario and provide a written report.
Product development involved modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer wants or market niche.There are two parallel paths involved in the product development process, one involves the idea generation, product design and detail engineering; the other involves market research and marketing analysis. Companies typically see new product development as the first stage in generating and commercializing new product within the overall strategic process of product life cycle management
Factor the product life cycle of your products into your business-plan marketing strategy. All products go through various stages: Introduction, growth, maturity and decline. Products can become outmoded because of new technology. Project when you expect products to enter the maturity stage, where competition can be fierce. Use your secondary research and competitive analyses to project various
A product's life cycle (PLC) can be divided into several stages characterized by the revenue generated by the product. The life cycle concept may apply to a brand or to a category of product. Its duration may be as short as a few months for a fad item or a century or more for product categories such as the gasoline-powered automobile. Product development is the incubation stage of the product life cycle. There are no sales and the firm prepares to introduce the product. As the product progresses through its life cycle, changes in the marketing mix usually are required in order to adjust to the evolving challenges and opportunities.
An important and popular technique in accelerating new product development is redesigning the development process, mainly by overlapping activities (www.dell.com, press release, 2014). Most organizations that regularly develop products now have some sort of phased development process such as Stage Gate, Product Life Cycle, or Customer to Customer. These processes often state to accelerate development but their real focus is on consistency rather than speed. For instance, the main focus of Stage Gate is accelerating the process from idea to launch.
In this report, the author talks about Excellence in Product Development and starts the report with the introduction of the topic in which he gives a general, theoretical and a broad definition of product development. After the Introduction, the author talks about the circumstances that lead firms to pursue the product development strategy
Built on the rapid growth of globalization, more and more competitors are emerging in the market. In order to keep pace with the change of environment, new product development (NPD) has been identified as one of the most important activities of business enterprises for a long time. (Lee & Souder, 2010; Abdul &Abd, 2014) From the perspective of companies, product development is an essential element to accelerate the economy increased. It also a key factor to obtain and expand the market shares. (Chandra. & Neelankavil, 2008; Elliot, & Nakata, 2013)The majority of managers considered that new product development is an imperative point to creative competitive advantages,maintain the existing customers and fascinate new customers. Different markets can bring much more profits to companies. (Yeh, T.et al, 2014) The success factors of new product development practice are very complex, including the proficiency of technology and markets (Hooyer et al, 2010) such innovative product development proficiency lead companies new product to be successful. The proficiency of technology skills is linked to product design and test. They also concern about the creativity,which can contribute to launch the new product is exceeded all the competitors. Proficiency of markets are consists of market analysis, market activities and customer demand. (Lee, K. &Wong, 2010; Li&Huang, 2012;) The link of the technology and markets is companies launch new products successful
The design is a whole business process which includes all sides of the manufacture of the products from the design of the components to be used in the products, their usefulness, their shape and performance to serve the objectives such products are launched in the market in accordance with the needs and expectations of customers. The implementation of the new process is targeted at the management of the supply and purchase channels more efficiently in face of competitors.