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unit 3 m3

Decent Essays

A coherent marketing mix M3 unit 3 In this part of my assignment am going to be developing a coherent marketing mix. I think that the marketing mix should be coherent because for a product to be successful the marketing mix has to be logical, getting all the marketing mix right will determine the success or failure of the product. We decided to design and make a lipstick that will last for as long as wanted, forever even. We decided to call the product “Eva last” because like the name says, it lasts forever. The product has a built in remover at the other end of the lipstick for when you want to remove it and does not come off otherwise. It is hoped that this product will gain a target market from …show more content…

We decided that these shops will be best after looking at their performance and how fast products were sold in the shop and we also looked at how popular lipstick were with the customers. . This is because for an exclusive product like Eva last lipstick it has to be sold in big shops to get the customer’s attention and also for its exclusiveness. The product will be sold on line because again after doing research we found out that most people spend their time on the internet and most woman do their shopping online because they are always busy. Promotion We will be promoting this product in lots of different ways. We are going to promote it nationally for woman all over the country to give is a try. It will be promoted mostly in woman’s magazines, this is because woman always want to try something new they see in magazines, mostly because they see that a celebrity has it or because it is advertised in the most popular and successful magazine so they automatically think it is a good product. We will also be advertising it on TV as product placement, product placement is a great way of advertising on TV because if we only opt for half time advertising the product might not get enough attention as we want it to because a lot of people skip through the adverts so they will not be able to see it. Product placement is good because the viewer cannot ignore the

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