uv and visit Essay

899 Words4 Pages
MKTG 747 Digital Marketing
Web Analytics Assignment – 15%
Summer 2014 – due Tuesday July 22, 2014 – IN CLASS
Instructor: Michael Ryan

1. Visit http://www.google.ca/analytics andhttp://www.tableausoftware.com - Google Analytics and Tableau Software. Write a paragraph on each offering describing the core benefits of application and its significant features. Summarize with a paragraph that compares and contrasts the two applications. Who are the target users?
Answer 1: Google analytics is a tool from Google through with we can create detailed report about our mobile apps performance website traffic and its source. Not only it provides business insight it helps your business to succeed. Google Analytics data is golden. By
…show more content…
During the session, the user can view any number of pages, but the visit as a whole will count as one. The session ends when the visitor navigates to a new website, closes the browser
(b) What does a high bounce rate tell you compared to a low bounce rate?
Answer b: bounce rate is the percentage of people who visit the website and leave it rather than continuing. So if the bounce rate is high that means the page is not effective enough to attract users.
(c) A/B Testing - what is involved? Give an example of how you might test Google search ads?
Answer c: A/b testing is an experiment with two variant, where there is version A and version B. version a may be currently used version and version b is modified in this process different hypothesis testing is involved to get the result the main target is to identify the changes which is made to the webpage are they helping in changing the outcome.
We can test Google search add by using current variant and creating another with changes and then we can analyze the difference.

3.You’ve pulled the following data set from Omniture. What insight can you gather from this data that you would share with your Product Manager? Provide at least 3.

PAGE
HOME PAGE
SEARCH RESULTS PAGE
PRODUCT DESCRIPTION PAGE
Entries
957,431
1,158,592
1,856,997
Entries as a percent of total traffic
10%
20%
40%
Bounce Rate
13.5%
4.8%
56.3%
Top referring domains
Direct 95%
Google 65%
Google 54%

Answer 3:In the

More about uv and visit Essay

Get Access