MKTG 747 Digital Marketing
Web Analytics Assignment – 15%
Summer 2014 – due Tuesday July 22, 2014 – IN CLASS
Instructor: Michael Ryan
1. Visit http://www.google.ca/analytics andhttp://www.tableausoftware.com - Google Analytics and Tableau Software. Write a paragraph on each offering describing the core benefits of application and its significant features. Summarize with a paragraph that compares and contrasts the two applications. Who are the target users?
Answer 1: Google analytics is a tool from Google through with we can create detailed report about our mobile apps performance website traffic and its source. Not only it provides business insight it helps your business to succeed. Google Analytics data is golden. By
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During the session, the user can view any number of pages, but the visit as a whole will count as one. The session ends when the visitor navigates to a new website, closes the browser
(b) What does a high bounce rate tell you compared to a low bounce rate?
Answer b: bounce rate is the percentage of people who visit the website and leave it rather than continuing. So if the bounce rate is high that means the page is not effective enough to attract users.
(c) A/B Testing - what is involved? Give an example of how you might test Google search ads?
Answer c: A/b testing is an experiment with two variant, where there is version A and version B. version a may be currently used version and version b is modified in this process different hypothesis testing is involved to get the result the main target is to identify the changes which is made to the webpage are they helping in changing the outcome.
We can test Google search add by using current variant and creating another with changes and then we can analyze the difference.
3.You’ve pulled the following data set from Omniture. What insight can you gather from this data that you would share with your Product Manager? Provide at least 3.
PAGE
HOME PAGE
SEARCH RESULTS PAGE
PRODUCT DESCRIPTION PAGE
Entries
957,431
1,158,592
1,856,997
Entries as a percent of total traffic
10%
20%
40%
Bounce Rate
13.5%
4.8%
56.3%
Top referring domains
Direct 95%
Google 65%
Google 54%
Answer 3:In the
Just like in baseball there are large and small businesses. Businesses have to make decisions, decisions that will help the business in the long run. By using analytics business can measure their performance to know where they stand financially and economically. Numbers are very important in a
II. Explore the supply and demand conditions for your firm’s product. a) Evaluate trends in demand over time, and explain their impact on the industry and the firm. You should consider including annual sales figures for the product your firm sells. b) Analyze information and data related to the demand and supply for your firm’s product(s) to support your recommendation for the firm’s actions. Remember to
4. Analyze the overall manner in which data analytics transformed the industry or company you selected with regard to customer responsiveness and satisfaction.
Evaluating two websites allows the benefit for an individual to understand the approach of it's intended audience. Therefore, we will analyze into how this has come to fruition. So, let us evaluate these to websites to help us grasp how they approach their audiences and what messages they specified to their customers.
3. Is the company's inventory turning over at a satisfactory rate? Why or why not? Does the company maintain an adequate level of inventory to meet customer demand? Might it be the case that the company maintains TOO HIGH a level of inventory? Why or why not?
In the world of technology that we live in today has forced companies in almost every industry to use whatever tools that are available to help them be competitive in their business industry. There are a few ways to do this, one of those ways is the use of Web analytics, which is the collection of raw data from users browsing habits and then taking the raw data and assemble the data into clear comprehensive results. This type of analysis is very useful for companies, as it helps them learn what users are doing and their habits and the best way to target these users.
3) The performance of personal and business investments is measured as a percentage, return on investment. What
The analytics software is the useful tool and great supporter for organization to reduce workload, increase the productivity and create competitive advantages. The analytics software helps organization knows exactly what customers want and their purchasing power, which will assist the company makes best decisions whether big or small every day. What is more, the analytics software works like an effective predictor, which will help organization look forward to the future scenario and make the best plan. Also the software is the key business enabler
Many different different organizations use these types of tests, for selection in college, for jobs,
The firm was considering devoting a greater share of the production resources to the sports line. What do your results in part two imply about the product line’s continued success, and whether the firm should devote more resources to that line? You should consider and answer the following questions:
The concept of Business analytics is a component of business intelligence, it has evolved in recent years and now in the for front center of business. With the growth of technology and the continuing improvement
Reflect on each of these five topics and discuss how each may have an impact on your target market’s decision-making process.
Analyze more fully the product that does not meet your expectations. Write a paragraph about each of the following:
Question 2 Imagine that you are about to launch a social networking site. Discuss what target market your social media site will cater to. Discuss how you will create a marketing strategy to entice them to join your site. Determine the approach you will use going to measure success. Provide a rationale for your response.
Business analytics, in a nutshell, is usage of the type of data that can help one analyze a particular business situation and decide how to improve it. Instruments used for such an assessment include statistics, and both quantitative and qualitative analysis, as well as predictive and explanatory modeling.