1 – According to the I/O model, what should a firm do to earn above-average returns?     2 - What does the resource-based model suggest a firm should do to earn above-average returns?     3 - Why is it important for a firm to study and understand the external environment?     4 - What are the differences between the general environment and the industry environment? Why are these differences important?     5 - How do the five forces of competition in an industry affect its profitability potential? Explain.

Understanding Business
12th Edition
ISBN:9781259929434
Author:William Nickels
Publisher:William Nickels
Chapter1: Taking Risks And Making Profits Within The Dynamic Business Environment
Section: Chapter Questions
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1 – According to the I/O model, what should a firm do to earn above-average returns?  

 

2 - What does the resource-based model suggest a firm should do to earn above-average returns?  

 

3 - Why is it important for a firm to study and understand the external environment?  

 

4 - What are the differences between the general environment and the industry environment? Why are these differences important?  

 

5 - How do the five forces of competition in an industry affect its profitability potential? Explain.  

 

6 - Why is it important for a firm to study and understand its internal organization?  

 

7 - What is a business model and how do business models differ from business-level strategies?  

 

8 - How do awareness, motivation, and ability affect the firm’s competitive behavior?  

 

9 - What is corporate-level strategy and why is it important?  

 

10 - What motives might encourage managers to over diversify their firm?

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