For the strength and opportunities listed below. Create one section for matching strengths to opportunities. Discuss how the company can use the strengths to capitalize on the opportunities. You should discuss every single identified opportunity. Strength: It has a solid foundation of trustworthy raw material suppliers, allowing the business to get around any supply chain bottleneck Neiman Marcus products have a consistent level of quality due to the successful automation, which also allows the business to scale up and down in response to market demand. Neiman Marcus Group also developed a solid distribution network through time that can cover most of its prospective market. Opportunities: Less inflation makes the market more stable and makes it possible for Neiman Marcus Group consumers to obtain loans at cheaper interest rates. The business has made significant financial investments into the web platform over the last few years. With this investment, Neiman Marcus Group now has access to new sales channels. The business may take advantage of this potential in the coming years by getting to know its customers better and meeting their demands with the help of big data analytics. Having new environmental regulations is the new possibilities that will level the playing field for all industrial participants. It is a great opportunity for Neiman Marcus to highlight its technological edge and expand its market share in the new product category.

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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For the strength and opportunities listed below. Create one section for matching strengths to opportunities. Discuss how the company can use the strengths to capitalize on the opportunities. You should discuss every single identified opportunity.

Strength:

It has a solid foundation of trustworthy raw material suppliers, allowing the business to get around any supply chain bottleneck
Neiman Marcus products have a consistent level of quality due to the successful automation, which also allows the business to scale up and down in response to market demand.
Neiman Marcus Group also developed a solid distribution network through time that can cover most of its prospective market.

Opportunities:

Less inflation makes the market more stable and makes it possible for Neiman Marcus Group consumers to obtain loans at cheaper interest rates.
The business has made significant financial investments into the web platform over the last few years. With this investment, Neiman Marcus Group now has access to new sales channels. The business may take advantage of this potential in the coming years by getting to know its customers better and meeting their demands with the help of big data analytics.
Having new environmental regulations is the new possibilities that will level the playing field for all industrial participants. It is a great opportunity for Neiman Marcus to highlight its technological edge and expand its market share in the new product category.

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