Think of a place where you see both goods and services offered. For example, it could be a barber/hair salon that sells hair products and provides the service of cutting hair.Discuss the importance of providing both quality goods and reputable services to the overall success of the business model you choose. (Do not use a hair salon as the example in your response.)

Ans. Introduction Quality products help to keep up with customer fulfillment and reliability and…

Answered: Think of a place where you see both…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Using the quadrant or risk/value technique, categorize the importance of the following items for an automobile manufacturer: engine, tires, gasoline, paper for the employee newsletter, a uniquely designed and engineered muffler, and rail car service to dealers. Describe the rationale you used to ascertain each categorization.
Make a scenario about your chosen product or services. You may refer to the table below. Type only the answers, do not handwritten it
Some people tend to use the terms effectiveness and efficiency interchangeably, though we’ve seen they are different concepts. But is there any relationship at all between them? Can a firm be effective but inefficient? very efficient but essentially ineffective? Both? Neither?
You have been hired as the chief Operations Officer for ABC Company, a company that focuses on a textile manufacturing. The CEO has expressed a concern that it is taking too long and costing too much for ABC to produce their textiles. You have been given the goal of reducing production run time by 25% and cost by 10% over the next 12 months. In at least 200 words, discuss what your strategy would be to meet or exceed the CEO's goal. Make sure to base your strategy on at least two of the five strategies (process, product, location, layout and quality).
Suppose you are a Marketing Manager of a 5-star Hotel located in Baguio City, Philippines. You are tasked to perform a SWOT analysis to know what are factors expected to affect the company's operations. Examine each situation and identify whether it is a Strength, a Weaknesses, an Opportunity, or a Threat to your company. Answer: S. If the situation refers to a Strength W. If the situation refers to a Weakness O. If the situation refers to an Opportunity T. If the situation refers to a Threat ___1. Excellent staff who are highly trained and very customer attentive. ___2. Business taxes will increase by 3% next year. ___3. The present promotional activities have a great appeal to customers. ___4. Some employees have problems dealing with arrogant customers who give out unfavorable comments. ___5. Sometimes overlook financial issuances of check and deposited cash. ___6. hotel rates are high which contradicts to the company's positioning of "Premium Quality Services at an Affordable…
Read the passage below and answer the questions that follows: Fox’s Furniture Division Beulah Burton is the vice president of Fox’s Furniture Division. Fox is a corporation with businesses in many different industries. The furniture division has always been profitable; however, many years have passed since any overhaul of systems, equipment, or processes has been done. Jo Simon, chief executive officer of Fox Industries, believed the time was right to give the furniture division a face lift. That was one reason she hired Beulah. Beulah has a reputation within the furniture industry of modernizing furniture companies. As Beulah reviewed the current systems, equipment, and processes, she was shocked at how outdated things were. Fox Furniture Division was at least two decades behind the rest of the industry. Beulah was further amazed that it was a profitable division. Beulah wondered how much waste was going unnoticed because of antiquated systems. She was convinced that a lot of data…
Many organizations have differentiated themselves in the marketplace by their "low cost" value proposition to customers (i.e. Spirit Airlines, Dollar Tree, Walmart, and Aldi). To achieve this, the organization fine-tunes their business model to remove as many overhead costs and unnecessary costs so it may pass those savings on to its customers. Select a domestic or international business that has a "low cost" value proposition to its customers and consider the following questions: How does it market itself? How does a low-cost operating structure make them stand out and succeed in the market? Is "low cost" a sustainable model for this company? Evaluate this strategy from an ethical perspective.
Think of a propose new or innovative product/service that you will offer in the market as a student. Describe the business briefly.
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In the business model canvas, a description of the value proposition should answer which of the following questions? Multiple Choice How much does it cost to produce our products? How do we reach our customers? How do we produce our products? What do we do for our customers? How do we interact with our customers?
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For the strength and opportunities listed below. Create one section for matching strengths to opportunities. Discuss how the company can use the strengths to capitalize on the opportunities. You should discuss every single identified opportunity. Strength: It has a solid foundation of trustworthy raw material suppliers, allowing the business to get around any supply chain bottleneck Neiman Marcus products have a consistent level of quality due to the successful automation, which also allows the business to scale up and down in response to market demand. Neiman Marcus Group also developed a solid distribution network through time that can cover most of its prospective market. Opportunities: Less inflation makes the market more stable and makes it possible for Neiman Marcus Group consumers to obtain loans at cheaper interest rates. The business has made significant financial investments into the web platform over the last few years. With this investment, Neiman Marcus Group now has…

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