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1) Define consumer products. Describe the characteristics of each type of consumer product and give examples of each.
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- Describe the product that you have choosenIdentify one product you believe to occupy each stage of the life cycle of a product and provide reasons for your selection.A product is anything that can be offered in a market for attention, acquisition, use, or consumption that might satisfy a need or want. Products can be classified into consumer products and industrial products. List and briefly explain the four classifications of consumer products and provide examples for each.
- Select a product you are familiar with and explain the stages of the product’s life cycle and different ways in which a company can extend its mature stage.Define brand objectives and differentiate or distinguish the THREE (3) brand objectives that exist. Give examples of each brand objective.Discuss the three levels of a product by using the HAMARVIK mattress as an example.